Ashley Keating's Location
New York, New York, United States, United States
Ashley Keating's Contact Details
Ashley Keating work email
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Ashley Keating phone numbers
About Ashley Keating
Experienced marketing leader focused on outcomes. I have built brands, demand generation teams, and grown sales at companies through operationalizing marketing.
Ashley Keating Work Experience Details
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Head Of Growth MarketingSageNew York, Ny, Us -
Head Of Client MarketingSavvy Wealth Nov 2023 - PresentNew York, New York, UsSavvy Wealth, Inc. is a technology-driven wealth management firm with an emphasis on building software to drive automation and efficiency for wealth managers, so they can focus on what truly matters — quality time with clients. We are able to grow rapidly by acquiring traditional wealth management firms and supercharging them with Savvy Wealth Inc.'s software to make them dramatically more efficient and support more clients, without adding additional headcount. -
Growth FellowSusquehanna Growth Equity (Sge) Feb 2023 - Aug 2023Bala Cynwyd, Pa, UsChosen by SGE as a growth fellow serving as an advisor to other portfolio startups focused on demand generation strategies, reporting, product launches, and ROI. -
Head Of MarketingBestpass Mar 2021 - Aug 2023Albany, Ny, UsMarketing leader for Bestpass & Payviam, a B2B2C company helping drive growth and brand. Leading the PR, Brand, Demand Generation, Partnerships, Partner Marketing, Events, and Product Marketing. I was part of the team that raised over $100 million from Insight Partners to continue to grow the business. I also helped lead the acquisition of ExpressTruckTax, a tax filing service for Form 2290 & Form 8849.Built out marketing by hiring and recruiting the team growing the team from two to ten. Unlocked new segments with a new GTM strategy for Bestpass that helped grow revenue by 20%. Built out a self-serve channel for owner-operators, opening up new line of business. Increased marketing influence on new business sales from 20% to 82% of opportunities generated by marketing. Developed a customer marketing team that increased our NPS score from 73 to 80 during a 30% increase in prices and changes to our product offering.Created marketing metrics and lead forecasting to improve productivity and measure marketing activities and product launches.Bestpass is a comprehensive payment platform and leader in toll management solutions for commercial fleets of all shapes and sizes. We are venture backed by Susquehanna Growth Equity (SGE) and Insight Partners. -
Associate Director Of MarketingArtsy Dec 2019 - Feb 2021New York, UsDuring my time at Artsy, we rolled out the ability to pay on-platform for art, added fees, and changed pricing which generated a 30% year-over-year increase in subscription revenue. I led the B2B marketing team in New York and London that grew Artsy’s brand recognition in North America, EMEA, and APAC. Artsy is a global B2B2C marketplace company with subscriptions for galleries and sells art to consumers. Oversaw the lead generation initiative that delivered a 25% increase in marketing attributed revenue through introducing policies and systems capabilities in Marketo and Salesforce that improved tracking and attribution Leveraged a portfolio of marketing strategies to develop, test, launch, and measure marketing campaigns with monthly team reviews, maximized ROI across retention and acquisition programs, including all digital, direct mail, sponsorships, referral programs, webinars and third-party partnershipsAligned the B2C and B2B marketing teams on GTM strategies for new product and subscriptions at Artsy identifying new revenue opportunities for paid advertisementsCreated and set up a programmatic advertising division at Artsy for a new revenue stream achieving $40,000 in revenue in the first year. -
Marketing LeadArtsy 2019 - 2020New York, Us
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Senior Marketing ManagerArtsy Oct 2018 - Dec 2019New York, Us
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Digital Marketing ManagerEverfi Apr 2017 - Oct 2018Charleston, Sc, UsSpearheaded B2B lead generation efforts and KPI development for EVERFI, a SaaS company that provides financial education to communities on behalf of financial institutions. Grew marketing attributed revenue by 60% within one year of building out the marketing and lead generation function.Channel responsibilities included: email marketing, paid and in-house list development, social media (Facebook, LinkedIn, Twitter, Vimeo), paid advertising, and webinars. Established an account-based marketing (ABM) program that yielded a 21-day improvement on the Enterprise sales cycle and $25 million in pipeline Assisted with the management and strategy of demand generations budget for email marketing, paid media, digital advertising, events, and webinars Created white papers on marketing strategies & the community reinvestment act. Co-wrote and managed the design of a 37 page guidebook on setting up a marketing strategy that has been sent to over 2,000 heads of marketing at banks and credit unions. Content created has generated a pipeline of $32M.EVERFI is the leading education technology company that provides learners of all ages education for the real world, through innovative and scalable digital learning. Founded in 2008, EVERFI is fueled by its Software-as-a-Service (SaaS) subscription model and has certified over 20 million learners in critical skill areas. Some of America’s leading CEOs and venture capital firms are EVERFI investors including Amazon founder and CEO Jeff Bezos, Google Chairman Eric Schmidt, Twitter founder Evan Williams, TPG Growth, and The Rise Fund. -
Channel Marketing AnalystCeb, Now Gartner Aug 2016 - Apr 2017Arlington, Va, UsDirected lead generation and brand awareness for ten products within CEB’s Financial Service and Customer Contact verticals. CEB is a global best practice insight and technology company with a SaaS subscription model, it was purchased by Gartner in April 2017.Led global multi-channel campaigns including email, organic website traffic (landing page creation and SEO), blogs, digital display ads, social media, and event partnerships. Grew email database for customer contact by 30% and increased ROI by 20% through multi-channel campaignsManaged top performing PPC advertising campaigns with LinkedIn, Facebook, and GoogleAdsCEB is a best practice insight and technology company. In partnership with leading organizations around the globe, we develop innovative solutions to drive corporate performance. CEB equips leaders at more than 10,000 companies with the intelligence to effectively manage talent, customers, and operations. CEB is a trusted partner to nearly 90% of the Fortune 500 and FTSE 100, and more than 70% of the Dow Jones Asian Titans. More at cebglobal.com. -
Channel Marketing SpecialistCeb, Now Gartner Jul 2015 - Aug 2016Arlington, Va, Us
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Commercial CoordinatorCeb, Now Gartner Sep 2014 - Jul 2015Arlington, Va, Us
Ashley Keating Skills
Social Media
Marketing
Microsoft Office
Event Planning
Leadership
Social Media Marketing
Mortgage Lending
Microsoft Excel
Banking
Management
Facebook
Customer Service
Time Management
Marketing Strategy
Project Planning
File Management
Powerpoint
Fundraising
Microsoft Word
Loans
Social Networking
Outlook
Real Estate
Sales
Marketing Communications
Organization
Editing
Public Speaking
Blogging
Teamwork
Advertising
Communication
Seo
Wordpress
Photoshop
Hootsuite
Tweetdeck
Public Relations
Nonprofits
Training
Research
Data Entry
Event Management
Community Outreach
Writing
Press Releases
Market Research
Program Management
Budgets
Teaching
Ashley Keating Education Details
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University Of IowaCeramics
Frequently Asked Questions about Ashley Keating
What company does Ashley Keating work for?
Ashley Keating works for Sage
What is Ashley Keating's role at the current company?
Ashley Keating's current role is Head of Growth Marketing.
What is Ashley Keating's email address?
Ashley Keating's email address is ak****@****rfi.com
What is Ashley Keating's direct phone number?
Ashley Keating's direct phone number is +120262*****
What schools did Ashley Keating attend?
Ashley Keating attended University Of Iowa.
What are some of Ashley Keating's interests?
Ashley Keating has interest in Start Ups, Writing, Public Relations, Health, Marketing, Excel, New Technologies, Advertising, Publishing, Arts And Culture.
What skills is Ashley Keating known for?
Ashley Keating has skills like Social Media, Marketing, Microsoft Office, Event Planning, Leadership, Social Media Marketing, Mortgage Lending, Microsoft Excel, Banking, Management, Facebook, Customer Service.
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