Ashley Kampen Email & Phone Number

Greater Minneapolis-St. Paul Area

St Paul, Minnesota, Us

As the Product Manager for Virtuwell, I led product strategy and delivery of a diverse product portfolio, including our consumer platform, proprietary electronic health record (EHR), clinical diagnosis and treatment algorithms and content, and critical business tools. My team, including product owners and clinical analysts, was responsible for the entire product lifecycle of creation and maintenance of products in our portfolio. I also played a key role in business planning, driving net margin improvements year over year for our organization. Through a blend of systems-thinking, user-focus, and prioritizing speed to learning, I helped Virtuwell deliver scalable, patient-centered solutions that improved outcomes and reduced costs.- Led multi-year strategy to improve Virtuwell’s cost of care by 35%, including leading clinical and operational teams through a data-driven design thinking process to deliver product, process and practice changes.- Co-led a new product, Hybrid Preventive Care, from conception and funding through delivery and go-to-market, leveraging dozens of new capabilities, clinical algorithms, and over 100 team members across the organization.- Coached a team member to develop a new acne model, blending in-person and virtual care teams, improving patients’ access to care by 100 days, while meeting volume goals and reducing antibiotic use by 30%.- Responsible for a portfolio of over a dozen unique care journeys with market-leading outcomes and affordability, led all aspects including consumer and clinical research and design plus profitability-based analysis and decisions.- Accountable for the migration to a new content management system (CMS) and design system on time and under budget, resulting in a 15% conversion rate improvement within months of launch.

St Paul, Minnesota, Us

As a Senior Product Owner focusing on growth and experience, I led the discovery, development and evolution of many consumer-facing product initiatives at Virtuwell. And, I partnered with leaders to define our overall product roadmap through consumer and clinician discovery, business case development, cross-functional workshops and other tools. - Led the consumer experience design and development of our products addressing COVID-19 care and concerns, including a first-of-its-kind testing and treatment recommendation engine, impacting over 100,000 people - Identified and addressed opportunity within a key product line in partnership with marketing and clinical leadership, contributing to consistent 100% YOY growth in that product - Headed a cross-functional team to deliver capabilities, content and training to address a set of care delivery problems and opportunities, resulting in a 50% improvement in our target KPIs within the first two months of launch

St Paul, Minnesota, Us

- Launched A/B testing tool and processes that enable our team to use consumer insights to reach conversion rate improvement goals - Led the design and development of a new capability that allowed us to improve our time-to-market for new treatments by over two months - Automated KPI tracking across teams by integrating multiple data sources and building user-friendly dashboards within Google Data Studio

Minnetonka, Mn, Us

Taylor Digital, launched in 2017, was the technology hub within Taylor Corporation, a leading marketing and communications-focused print, software, and services provider. As the first Product Owner of our Product Information Management (PIM) center of excellence, I was responsible for bringing the product information, processes and systems in-sync across the different Taylor companies so that we could move more nimbly as an organization to develop a leading ecommerce web-to-print solution. In order to do this, I led a team of engineers and a business analyst to evolve our product data model, configure a third-party PIM tool, create data transformation capabilities, and lead teams in defining new business processes. - Applied ecommerce product sales and set-up knowledge to lead the evolution of our enterprise product data model in order to improve quality, create efficiencies, and increase sales.- Defined product vision and roadmap in collaboration with front-end, back-end, and operational leaders to ensure consistency with company strategy and customer commitments.- Collaborated with other product managers, engineers, architects, and users to define features and stories.- Led backlog grooming and management, prioritized user stories, created acceptance criteria and drove testing and delivery.- Drove user feedback practices for the PIM tool and related business processes in order to define opportunities for improvement.- Led the definition and training of new web-to-print product setup processes.- Created user documentation including training materials, process flows, and demo videos.

Minnetonka, Mn, Us

As the Product Marketing Manager, it was my responsibility to optimize our clients' execution of our B2B2C solutions. In doing this, I owned a variety of programs and projects including client campaigns, ecommerce software requirements, vendor relationships, pricing strategies, release communications and marketing reporting/analysis.- Led the market research, requirements development, merchandising strategy and client communication for the release of a completely revamped end-to-end ecommerce experience.- Championed multiple initiatives including UI enhancements and pricing changes to improve conversion rate and ecommerce sales by 5%.- Created client marketing revenue share strategy, which will improve the profitability of marketing programs by over 100% for our clients and our companies.- Created the requirements and wireframes for a significant expansion in our native mobile app capabilities.- Served as a primary stakeholder in product development process, creating business requirements and conducting market and user research for all new features, then partner with the development team during sprints to test and request iterations as needed.

North Mankato, Mn, Us

Lifepics, a subsidiary of Taylor Corporation, was an omni-channel white label photo and personalization eCommerce platform. Clients included regional and international supermarkets, drug stores, and supply stores. As Director of Marketing, I led a team of 3 direct reports and 5 off-shore team members to drive incremental revenue through research and execution of digital marketing tactics, product additions, promotional programs, retailer resources, software enhancements and pricing optimization.- Improved marketing campaign revenue by 300% year-over-year by focusing on improving execution of existing tactics and launching new tactics with a higher return on investment.- Increased sales of personalized products by 15% year-over-year by leading implementation of new merchandising tactics and improved speed to market. - Led the implementation and adoption of Google Analytics across our network of over 100 clients. - Shifted team from deliverable-focused to profitability-focused, leading to improved ROI across tactics.- Optimized product roadmap processes by leading the team to create new tracking and communication processes, improving accuracy of releases by 50%. - Strategized and launched 3 new brands for clients, turning each client into a top 10 revenue producing property for the company in their first year.

North Mankato, Mn, Us

As Client Marketing Manager, I was responsible for the planning and execution of marketing plans for our major retailers, including leading regional supermarkets and drug stores.- Planned and implemented marketing strategies including website enhancements, release communications, sales promotions, in-store signage and email programs for selected top retailers.- Created retailer incentive program designed to increase customer acquisition and internal commissions, resulting in 25% revenue growth during the client's key sales period.- Managed a photo library overhaul project, meeting our budget and deadline, with over 100 unique shots across 10 occasions in 2 days.

North Mankato, Mn, Us

As Product Build Manager, I owned the creation, maintenance, and merchandising of our personalized product offering. This included leading a team of developers overseas, defining new processes and procedures, and collaborating with wholesalers and content providers. - Transformed existing product build team from two employees to a five-person department with standard processes and quality assurance standards.- Led team of developers in implementing agile development methods, decreasing time-to-market for over 800 new products and 500 unique designs.

North Mankato, Mn, Us

Since 1992, Progressive Impressions International (a subsidiary of Taylor Corporation) helped Fortune 500 companies increase sales and profits by delivering their direct marketing message in a more efficient and impactful way regardless of the medium: direct mail, digital marketing, mobile, sales collateral, promotion products and more. As an Account Executive, I led cross-functional marketing account teams in all aspects of creative concept and strategy development; technology integration; fulfillment planning; and agency supplier coordination. - Drove the development and implementation of a sales strategy that resulted in a 50% increase in account penetration and doubled annual revenue for a million dollar account.- Led the sales and development of a marketing SaaS solution that integrated a third-party predictive analytics platform.- Coordinated more than 2.5 million dollars in sales proposals over 12 months leveraging 16 internal resources across multiple companies and 4 external suppliers.- Led the design of an integrated marketing campaign that doubled response rates in a top 5 U.S. market.

Bloomington, Il, Us

Served as marketing analyst on variety of projects in the Marketing department. Major efforts included Corporate Campaign Enrollment, Marketing Business Consulting, and Marketing Cost-Share Programs. Specialized in sales data analysis, internal communications and marketing automation tool analysis. - Analyzed marketing tactics and results for existing campaigns. Developed, internally sold and implemented improvements.- Co-designed a new field marketing planning application that helped field reps more easily align marketing activity to achieve specific sales outcomes.- Conducted extensive data analysis to identify behavior-based sales success tracks and recommended them to management.- Collaborated with a team that re-engineered the strategy and execution of delivering marketing campaigns to field representatives resulting in an increase in enrollments and marketing activity.

Vernon Hills, Il, Us

The Export Project was a grant-funded Illinois State University internship that connected a student team to a sponsoring company seeking to expand market presence in a foreign country. The program consisted of a semester-long international business seminar followed by a three week long visit to the chosen country to conduct primary research. Findings were presented to the sponsoring company to be utilized in future sales and marketing plans. - Conducted research on consumer behavior, market segmentation, and advertising trends.- Performed primary and secondary research on the Russian market and consumer- Analyzed design trends and consumer behavior to make product line recommendations- Researched Russian media and publications to develop marketing plan - Interviewed Russian consulates, store associates, Rust-Oleum distributors, and shoppers- Led report preparation and presentation for international sales team and upper management

B.S, Marketing: Integrated Marketing Communications, Economics

Leading Complex Projects

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