Ashley Kaye Email & Phone Number

Saint Petersburg, FL, US

Conshohocken, PA, US

• Analyze current trends and identify opportunities to support merchandising strategies, resulting in increased conversion rates and sales volume.
• Utilize site/product analytics, web KPIs, and customer feedback to drive product performance and implement improvements related to categorization, seasonal collections, on-site search, product recommendations, and A/B.
• Collaborate with cross-functional teams to create inspiring product content and strategic recommendations for various digital platforms, including product pages, home page placements, and email campaigns.
• Conduct market analysis, audit competitive websites, and analyze sales trends to stay informed about industry trends and eCommerce technology advancements.

Manchester, CT, US

• Collaborated cross-functionally to develop and maintain accurate and comprehensive product information on the organization's website
• Ensured proper categorization of products to optimize the search experience for customers, leading to improved website usability
• Conducted regular audits to identify and rectify discrepancies in product information, maintaining a high level of accuracy
• Partnered with cross-functional teams to implement data quality improvement initiatives, contributing to a more streamlined and efficient product information management process

Conshohocken, PA, US

• Successfully managed timely setup of over 10K PDPs annually; effectively allocating workloads among a team of Content Integrators, ensuring efficiency and quality output
• Played a pivotal role in enhancing data integrity standards, implementing rigorous Quality Assurance processes
• Compiled and presented comprehensive product launch metrics through dashboards for leadership and cross-functional partners
• Wrote and maintained training documentation, leading to successful onboarding of new team members and effective knowledge transfer
• Oversaw promotional activity; gaining executional alignment with cross-functional partners
• Contributed to the continuous improvement of systems and processes, enhancing overall efficiency and user experience

Conshohocken, PA, US

• Developed and maintained accurate product information on the organization's website, ensuring a cohesive and user-friendly online experience
• Oversaw the creation and execution of online promotions, conducting meticulous quality assurance to guarantee seamless implementation
• Contributed to the planning, requirement building, and testing phases of website enhancements
• Upheld the highest standards of data integrity to drive an exceptional customer experience, maintaining accuracy and reliability
• Partnered closely with Customer Service and IT teams to identify and promptly resolve website issues

Conshohocken, PA, US

• Developed and maintained new products; managing cost structures, retail pricing, attributes, and purchase order generation
• Orchestrated the seamless entry of monthly promotions and markdowns, guaranteeing accurate communication to stores
• Executed monthly order confirmations and transmitted drop-ship and bulk purchase orders to vendors, optimizing supply chain operations
• Acted as a liaison between cross-functional teams, including merchants, distribution center, and inventory control functions, facilitating effectivecommunication and coordination
• Supported buyers by contributing to the creation of ad-hoc reports, facilitating data-driven decision-making within the team

Conshohocken, PA, US

• Managed influencer campaigns; coordinating with influencers, allocating suitable styles and ensuring timely execution of contracts
• Crafted compelling and engaging social media posts for Instagram, Facebook, Pinterest, and the company’s Blog, aligning content with brandaesthetics and marketing objectives
• Analyzed weekly Influencer and Social Media Reports to assess the success and impact of campaigns, utilizing data-driven insights for continuous improvement and strategic decision-making

Conshohocken, PA, US

• Generated communications for field about new processes and initiatives; ensured timely communication
• Wrote and revamped Store Operating Procedures Manual by reviewing current policies for process improvement and new company initiatives
• Created detailed training guides for sales stylists; including verbiage on specific selling points and techniques
• Developed copy and produced product knowledge videos for sales stylists training
• Analyzed weekly bridal show reports to track progress and goals
• Reported field team bonuses and support hours to payroll/finance to ensure accurate quantities distributed

Conshohocken, PA, US

• Managed all training details for Alterations Managers, introducing a new tracking system that enhanced the efficiency of training programs
• Oversaw the Alterations travel budget; ensuring expenditures stayed within the acceptable range while still meeting the department needs
• Produced technical training videos, including writing script, filming, editing; providing comprehensive training materials for Alterations teams
• Implemented a new process and template for Alteration Pricing by style, streamlining pricing procedures and ensuring consistency
• Collaborated cross-functionally to make continuous improvements to training program based on evaluations and performance metrics

Conshohocken, PA, US

• Interfaced with customers to successfully execute their vision by offering expertise on silhouette, construction, and styling
• Successfully surpassed sales goals, while providing an exceptional shopping experience to clientele during appointments
• Mentored and trained new stylists, sharing insights into effective customer engagement, product knowledge, and sales techniques

New York, NY, US

• Managed the inventory of all samples, including the production of duplicate samples, ensuring accurate tracking and availability
• Orchestrated distribution and return process of samples to all showrooms and PR team, optimizing the workflow for streamlined operations
• Photographed all samples and took ownership of the editing process using Photoshop, maintaining a high standard of visual representation
• Created line sheets for the sales team, presenting a visually appealing and informative overview of the product line to facilitate sales efforts

Philadelphia, PA, US

-Took potential students and their families on tours around the campus.-Worked in the Admissions Office addressing questions from potential students/families and provided administrative support-Worked information sessions and open house, including a student panel and tours of the campus

New York, New York, US

- Merchandised wedding dresses in the showroom - Organized all the wedding dresses needed for fittings - Assisted sales consultants with their appointments

New York, NY, US

-Merchandise samples in showroom-Assisted PR director in deciding which garment to send to celebrities for events-Observe Randi Rahm and sales team interact with clients-Delivered garments for clients and picked up fabric needed -Office work such as filing client paperwork

Bachelor'S Degree, Fashion Merchandising

Education record