Ashley K. Edwards Email & Phone Number

Orlando, Fl, Us

• Responsible for organic strategy, recommendations, implementation, management, and reporting (primarily Facebook, Instagram, LinkedIn and X, among other channels).• Development and implementation of three year corporate Social Media strategy.• Ideation, strategy development, support, moderation and engagement of promotional campaigns to generate brand awareness and employee engagement, along with brand sentiment lift.• Management of company-wide brand rollout on social media platforms.• Implementation and analytical analysis of content and campaign performance through content management system.• Partner and collaborate with key business partners to ensure social media trends and best practices are aligned.

Bringing 19 years of Social Media Marketing experience, and over 24 in Digital Marketing, working with companies, brands, and agencies to provide expertise and skills in the areas of strategy (campaign and content), asset creation and curation, publishing, moderation and engagement, crisis and customer service escalation, and reporting and analytics. Additionally, I bring experience in paid efforts (recommendations, implementation) for Facebook and Instagram, Twitter, and Pinterest.Clients and partners include:- Virtually Rebecca (September 2021 - present)- The Haunted Road (July 2021 - present; July 2020 - November 2020). Joined The Haunted Road (https://www.TheHauntedRoad.com/) creative team overseeing all Social Media efforts including strategy, content development, paid media and some email marketing support.- First Page Strategy (October 2019 - June 2021). Joined the First Page Strategy (https://www.firstpagestrategy.com) global inbound marketing collective team as a Social Media expert supporting various clients.- Lucky Shot (2015). Assisted Lucky Shot (https://luckyshotusa.com/) in developing and implementing a Social Media Editorial Calendar, and coming up with new and interesting ways of talking about their product and building and engaging their audience.- The Dinner Party Project (October 2018 - May 2019). Assisted The Dinner Party Project in developing content and stories as well as deployment and publishing for their email newsletter, blog (https://www.thedinnerpartyproject.co/blog), and Social Media channels. More about The Dinner Party Project: https://www.thedinnerpartyproject.co/.

"Pulse of Central Florida" is a unique resource for entertainment, shopping, food, music, fashion, people and more in the Orlando and surrounding areas.

Boca Raton, Fl, Us

• Responsible for organic strategy, paid recommendations, implementation, management, and reporting (primarily Facebook, Instagram, LinkedIn and Twitter, among other channels).• Alignment and implementation of corporate Social Media strategy.• Ideation, strategy development, support, moderation and engagement of promotional campaigns to generate brand awareness and employee engagement, along with brand sentiment lift.• Activate omni-channel plan and support for campaign initiatives.• Implementation and analytical analysis of content and campaign performance through content management system.• Partner and collaborate with key business partners to ensure social media trends and best practices are aligned.

Columbia, Md, Us

Manage multiple paid digital media campaigns at any given time for one of Merkle's large financial clients, overseeing all aspects from campaign strategy alignment and activation to optimization to reporting, data, and analytics. This includes tag trafficking and implementation, campaign builds and launches, insights, and client collaboration. Primary platforms include Meta, Twitter, Pinterest, LinkedIn, and Snapchat.

Orlando, Florida, Us

Responsibilities and success are, but not limited to:- Paid strategy, recommendations, implementation, management, and reporting on paid Social Media efforts (primarily Facebook, Instagram, and Twitter, among other channels).- Alignment and implementation of corporate Social Media strategy.- Ideation, strategy development, support, moderation and engagement of quarterly promotional campaigns to drive owner/fan engagement, and new owner prospect leads and brand sentiment lift.- Planning, marketing and implementation for Social Media content for two brands to engage with current and new fans, as well as current vacation ownership Owners and new Prospect Owners.- Ownership of User-Generated Content partnership with Chute, content curation, legal approvals, strategy, and more.- Implementation and analytical analysis through content management system.- Moderation and engagement across multiple social platforms, 100k+ fans/followers collectively.- Drove 8k+ sweepstakes entries in first promotional program (+60% increase from mirror program activated in 2014).

Orlando, Fl, Us

Responsibilities and success are, but not limited to:- Paid strategy, recommendations, implementation, management, and reporting on paid efforts (primarily Facebook, Instagram, and Twitter, among other channels.)- Alignment and implementation of corporate Social Media strategy.- Ideation, strategy development, support, moderation and engagement of quarterly promotional campaigns to generate new owner prospect leads and brand sentiment lift.- Planning, marketing and implementation for social media content for two brands to engage with current and new fans, as well as current vacation ownership Owners and new Prospect Owners.- Implementation and analytical analysis through content management system.- Moderation and engagement across multiple social platforms, 100k+ fans/followers collectively.- Drove 8k+ sweepstakes entries in first promotional program (+60% increase from mirror program activated in 2014).

New York, New York, Us

In this position, I lead all Social Media efforts for the unique Loews Hotels properties located at Universal Orlando Resort. This includes Loews Portofino Bay Hotel, Loews Royal Pacific Resort, Hard Rock Hotel, and the newly opened 1,800 room Universal's Cabana Bay Beach Resort.Responsibilities and successes are, but not limited to:- Alignment and implementation of corporate Social Media content strategy on a local level.- Planning, marketing and implementation for social media content for all properties.- Implementation and continuous analytical analysis through content management system.- Creative development of content (including copy, copy positioning, digital assets, artwork, etc.)- Gathering and creating video assets when relevant.- Manage initiatives to engage with online users via social media networks.- Video tutorials concepting, script writing, and on-site shooting.- Launch of new Facebook Community for Loews Portofino Bay Hotel.- Development of Social Media strategy for opening of Universal's Cabana Bay Beach resort, the largest property in the Loews Hotels & Resorts portfolio.- Develop recommendation and implementation for new channels such as Instagram, and grow that audience.- Community Management.

Orlando, Florida, Us

In this role I developed, managed, and grew the SeaWorld Parks & Entertainments affiliate program into a multi-million dollar e-commerce channel. Successes included recommending a launching a dedicated website as a resource for Affiliate partners and potential Affiliates, aligning affiliate network team with overall program strategy, creating an implementing annual marketing strategy and tactics, setting-up reports to measure successes of program, and maximizing program exposure at industry tradeshows and events. This includes working with the Commission Junction affiliate network and its team, as well as being an advocate for the SeaWorld brand within the affiliate industry. Further responsibilities include the development and implementation of creative materials for affiliates to use, recognition programs, partnership development and program optimization.

Fully-Remote Workplace, Us

In this role my responsibilities are, but not limited to:- Social Media Marketing & Promotions for IZEA.- Planning, marketing and implementation for social media marketing event planning IZEAFest, including partnership & talent management.- Corporate blogger for IZEA properties.- Blogger outreach and engagement.- Reporting & metrics IZEA online properties.- Manage initiatives to engage with online users via social media networks.- Video tutorials concepting, script writing, and on-site shooting.Additional details:Manage all aspects of planning and execution of marketing initiatives. Core responsibilities are community engagement and new business acquisition through digital creative such as website content and creative, e-mail newsletter program (blogger and advertiser), blogger ambassador program, event & tradeshow marketing, company events and annual social media conference. I am also one of the company’s core bloggers and manage several corporate blogs, as well as social media communities on Facebook, multiple Twitter profiles and social networking platforms. In addition, I work with closely with our PR Firm to coordinate media opportunities. Oversee budgeting and program tracking. Integration with sales team to ensure continuity of programs. Manage planning, coordinating, and speaker engagements for all industry trade shows as well as sales support at all events.

Orlando, Fl, Us

Heavy focus on growth & management—including analysis—of electronic customer relationship management database (i.e., monthly marketing newsletters promoting various features of website), growing database for Marketing purposes. Implement & manage regular reports to assist in the tracking of success of marketing campaigns. Organic and paid search engine marketing and keyword buys. Work closely with other departments—such as Advertising & Circulation--on big business initiatives, as well as larger projects initiated on the corporate level. Implement & manage budget for multi-media Marketing campaigns to market and drive traffic to the organization’s website, OrlandoSentinel.com, and work closely with agency to determine the smartest decisions in terms of media purchasing. Launched social media initiatives and Community engagement via MySpace.

Atlanta, Ga, Us

Provide Marketing/Advertising materials to community contacts as needed/appropriate. Re-brand materials and resources used on a national level. Recruit, train, coordinate, motivate, and recognize diverse volunteers on college, university, and communities throughout the state of Florida, specifically to develop Relay For Life events as well as become advocates for cancer awareness and education. Ensure key volunteers both achieve results and attend Division-led trainings. Promote and market American Cancer Society programs and activities as appropriate. Maintain and strengthen staff and volunteer partnership team. Develop and implement systems/tools for aiding in volunteer retention. Recruit, train, empower, and guide community volunteer committees to effectively achieve the goals of the organization.

Management & analysis of electronic customer relationship management database (i.e., monthly e-newsletters & special focus e-mail marketing campaigns), online promotional programs/sweepstakes, management of online ticketing products (ticket launches & special offers), and generation & analysis of weekly web tracking data reports, for both Universal Orlando Resort & Universal Studios Hollywood. Work closely with other departments--such as Brand Marketing & Marketing Communications--on big business initiatives.