Ashley Noonan Email and Phone Number

As the Director of Communications, North Central Region, with the American Cancer Society, I am charged with leading communications efforts for Indiana and Kentucky and serving as lead strategic adviser to ensure execution of priority communication efforts. In this role, I develop and execute strategies and tactics to support the Society's mission and revenue priority activities, drive community relevance, and support enterprise-wide efforts. I provide a full range of strategic counsel to market leadership and departments, including conceptualizing strategies, leading action plans, overseeing the integrated planning, removing barriers and enabling execution to bring those strategies to fruition. I am charged with advancing the Society’s mission, goals and objectives by raising market awareness and understanding of how the Society makes an impact in the fight against cancer.

• Lead and execute communication strategies and plans consisting of internal communications and external communications.• Serve as a spokesperson representing the American Cancer Society internally and externally• Provide communications counsel to American Cancer Society staff and volunteers across Indiana

• Managed public relations for Peyton Manning Children's Hospital at St.Vincent, St.Vincent Cancer Care, St.Vincent Bariatric Center of Excellence, St.Vincent Women's Services, and the St.Vincent Foundation.• Prepared written communications including news releases, media advisories, scripts and community calendar announcements.• Protected the reputation of St. Vincent through strategic crisis communications and issues management.• Supported internal communications via an online community for St.Vincent associates and clinicians.• Developed and executed social media strategies that enhance the business and communications objectives of St.Vincent hospitals, services and associates.• Maintained the St.Vincent News Center.• Prepared public relations reports that analyzed traditional and social media coverage.

• Established the strategic vision for a multi-disciplinary organization of 65 undergraduate and graduate students• Evaluated the firm’s performance and identify areas the organization can grow and excel

Collaborated with an interdisciplinary group of 16 students to produce a 30-minute documentary and case studies analyzing the effects of mergers and acquisitions on human capital

• Managed the health, welfare and morale of a 65 person staff• Managed all of the firm’s finances• Researched and identified future growth opportunities for the firm

Collaborated with an interdisciplinary group of 10 students at Ball State University, Peyton Manning Children's Hospital at St.Vincent, Marsh Supermarkets and Strategic Marketing and Research Inc. to plan and implement Project 18, a statewide school health and wellness program that aims to lower childhood obesity in the state of Indiana

• Interviewed and wrote articles for Ball State University’s news center daily• Created media lists

• 2008 Dr. F.H. Teahan National Chapter Award for Outstanding Firm• Led a team of 5 students in a rebranding effort and created a strategic media relations plan for brand awareness in the Indianapolis community• Led a team of 5 students and developed a research report for the Muncie Chamber of Commerce

• Served as the communications committee for a Gov. Mitch Daniels initiative, the 2008 Indiana MultiEthnic Conference• Developed a strategic plan to build awareness of the Indiana Heritage Trust

• Analyzed media coverage and develop monthly reports for various marketing and public relations associates• Assisted in providing public relations counsel for various hospital programs/initiatives• Planned and executed various media relations efforts including the Project 18 news conference with Colts Quarterback Peyton Manning and Indiana State Health Commissioner Judy Monroe• Responded to media requests and helped secure interviews with the appropriate physicians/associates• Wrote for internal communication newsletters