- Develop and execute product GTM marketing plans- Develop messaging for new and existing products- Create and fine-tune Sales Enablement Decks & present products for Sales Enablement- Create content for Datasheets, Presentation Decks, eBooks, Whitepapers, and other Marketing collateral- Manage strategy and implementation for Gartner Peer Insights- Maintain and update content that supports Deepwatch products- Maintain and update content that supports future Deepwatch product launches

- Brainstorm and write blogs related to cybersecurity trends and Deepwatch products- Assist with development and execution of product GTM marketing plans- Assist with development of messaging for new and existing products- Create and fine-tune Sales Enablement Decks & present products for Sales Enablement- Create content for Datasheets, Presentation Decks, eBooks, Whitepapers, and other Marketing collateral- Manage strategy and implementation for Gartner Peer Insights- Assist with interviewing customers and developing case studies based on customer experience- Maintain and update content that supports Deepwatch products- Maintain and update content that supports future Deepwatch product launches

Freelance Marketing Consultant / Social Media Manager operating out of Reading, PA, but offering fully remote services nationwide. Current clients: Halo Haus of Beauty | Westminster Academy | Reading Education FoundationSocial Media Marketing | Copy Editing | Adobe Creative Suite | Lead Generation & Email Campaigns | Writing & Managing Website Content | Strategic Campaign & Event Planning | SEO & Analytics | Basic Website Development | Brand Building

- Develop Marketing Strategies and Planning- Develop Social Media Strategies- Social Media Content Creation and Scheduling- Analyze Social Media Analytics- Update Company Website using WordPress- Write Press Releases, Employee Profiles, and Project Descriptions - Develop, Update, and Maintain Print and Electronic Collateral- Maintain Project and Resume Database (OpenAsset)- Create PowerPoint Presentations- Sustain Promotional Material Assortment- Develop Marketing processes for project data collection- Source Candidates through Indeed- Schedule Interviews with Potential Candidates - Support Recruiting Efforts by Communicating with Candidates throughout the Process

- Create high-energy playlists weekly for classes- Learn choreography from ZIN Community and implement it in my classes- Create my own choreography based on the Zumba principles taught in trainings- Current Trainings Completed: Basic 1- I currently teach at Wyomissing Fitness and Training and substitute at Exeter Fitness and Training as needed. I am an employee of WyoFit Clubs.

- Design marketing collateral, corporate PowerPoint decks, product trade sheets, seasonal promotional flyers, and specialty collateral for corporate, sales, and training events- Introduce new ideas into the marketing program and manage promotional item inventory levels - Partner with third party vendors for product literature, design, printing, photography, promotional items, and media placement services- Ensure projects consistently follow established visual brand, tone and voice guidelines- Manage and update website content through WordPress- Develop courses for Yuasa University, a dealer training site. First course delivered two months before planned launch date- Coordinate and plan activities for customer and corporate trade shows- Assist with development and maintenance of company product catalogs- Assist with managing Marketing budget, cut spend by 13% in first year of employment by capitalizing on social media strategy and moving away from in-person trade shows as the industry changes

- Managed Marketing budget and spend, cutting spend by 17% between first and second year of employment- Managed full-time, summer Marketing intern - Maintained and updated the company website and social media accounts, posting social media 2-3 times per week and updating company website semi-weekly as new information became available and ready for public consumption- Designed brochures, specification sheets, business cards, and other print media- Constructed and sent targeted email communications through Pardot, specifically related to product promotions and a quarterly newsletter- Decreased email bounce rate from 57% to 37% by driving data hygiene initiative with sales team- Created customized surveys for market research and customer satisfaction- Shot and edited photos and videos for various marketing projects, such as press releases, social media posts, trade sheets, ISO documentation, and user guides- Coordinated with booth designers to build eye-catching, detailed booths for trade shows, including Oceanology in London and Offshore Technology Conference in Houston- Wrote and edited news stories for VideoRay’s website- Booked and organized trade shows for the Sales team

- Write and edit news stories- Full maintenance of VideoRay's website: refreshing content, writing new content, and updating the back-end as needed- Manage social media accounts, including: Twitter, Facebook, Instagram, and LinkedIn- Create/Update Specification Sheets, Advertisements, and other relevant publications- Send email campaigns through Salesforce and Pardot- Organize events and trade shows throughout the year, including Oceanology International and Offshore Technology Conference- Create/maintain company collateral such as PowerPoints, case studies, and other relevant items- Develop and edit video content

- Read prospective student applications, assess qualifications, and make decision on their acceptance- Proofread external communications prior to distribution to prospective students- Conduct information sessions for students and families interested in Albright College- Interview students who are test optional- Represent Albright College to high school students in MD/VA/DC by traveling to high school college fairs

- One of the ‘faces’ of Albright leading campus tours, interacting with prospective students and their families, and participating in scholars events. - Perform data entry of future/prospective student information- Prepare informational mailers for delivery to future/prospective students- Organize files for future/prospective students

- Brainstormed blog topics, wrote, and published blog posts for the company website- Updated the company website by utilizing SEO best practices- Organized data in Salesforce to distribute post cards, gifts, thank yous, and other misc. mail items for customers- Contributed ideas for marketing campaigns by leveraging past experience and present knowledge of social media- Assisted in the coordination and preparation of the annual golf outing

- Creating PowerPoint decks for various presentations- Transferring case studies from old template to new- Reading, writing, & editing various written pieces (i.e. PowerPoints, Press Releases, Case Studies, the new Website, Blog Posts, etc.)- Managing the promotional inventory- Designing and ordering new promotional inventory- Assisting with re-branding- Helping with editing and designing the new website- Creating drafts of newsletters and emails on Salesforce