Ashley Kile Email & Phone Number

Minneapolis, MN, US

Minneapolis, Minnesota, United States

Delivering marketing strategy and account management to the U.S. Bank credit card division, leading key co-brands such as U.S. Bank portfolio brands, BWM, State Farm, Harley-Davidson and AAA.

Minneapolis, Minnesota

- Lead researcher, and strategist on trend investigations for top 100 consumer brands (e.g: Starbucks, Duracell, McCormick, etc.) that identify top innovation opportunity spaces.- Develops all client presentations and presents to senior level client stakeholders. - Responsible for day-to-day client communication and overall account management.- Developed.

Minneapolis, Minnesota

- Managed day-to-day client management including meeting management, project management and client communication.- Directed cross-functional collaboration between Nielsen Retail Analytics team and Target onsite team to ensure recommendations are tailored to Target’s strategic priorities and consumer targets.- Co-led the onsite agency team consisting of.

Minneapolis, Minnesota

- Managed the day-to-day account responsibilities including meeting management, project tracking and client communication- Co-led the execution of project workstreams by coordinating onsite Nielsen resources and other internal cross-functional teams.- Spearheaded the incorporation of consumer-buying habits data into new pricing methodology to account for.

- Developed the position of Director of Research and Insights for the agency. - Wrote all SOWs and crafted subsequent project plans for all B2C and B2B client work. - Managed the department’s annual budget and all external research vendor partner contracts.- Worked in partnership with account, creative and strategy teams to develop briefs for all.

Minneapolis, MN

- Team-lead on all foodservice division product innovations; managed all aspects of product/brand launch for Hormel Foodservice including BACON 1™, the most successful product launch in the company’s history.- Managed 20 brands for Hormel Foodservice including AUSTIN BLUES®, SKIPPY® and FIRE BRAISED™, including budgetary management and annual planning..

Minneapolis

- Co-managed 10 brands for Hormel Foodservice including CURE 81®, NATURAL CHOICE® and OLD SMOKEHOUSE®.- Directed the creative strategy and execution of all Hormel Foodservice division trade show booths, including the annual National Restaurant Association show.- Researched and wrote all content for comprehensive ham and turkey online training guides for.

Key Accomplishments-Managed all store point-of-purchase advertising elements for McDonald’s restaurants in the Midwest market-Devised marketing plan for advertised sales test for McCafe in Twin Cities market four months before national launch-Developed marketing strategy to fulfill Red Box contract with McDonald’s Arch Card promotion and saw 5% increase in.

Bachelor Of Liberal Arts, Communication Studies

- 2003 Hubert Humphrey Oratory Award Winner - Featured Presenter at the 2005 Midwest Undergraduate Communication Research Conference

Communications

Activities and Societies: Women's Choir, Alumni Fund