Delivers strategic leadership and project management expertise for the development and evaluation of plain language public health education materials — for federal, state, and local public health agencies. Oversees $2 million federal government contracts and multidisciplinary teams of 20+ staff and subcontractors to complete audience research, national marketing campaigns, material development, outreach and promotion, website development, and partnership engagement. Provides performance management and coaching for staff and effectively monitors subcontractors.

Developed social marketing materials, social media, and promotional kits that reached over 40,000 residents annually. Organized information dissemination strategies for adolescents and families, including pop-up events, city-wide partnerships with local radio stations, and tabling opportunities. Supervised community grantees awarded funds to implement evidence-based youth programming, and provided ongoing technical assistance and training. Monitored departmental data system, and created annual reports incorporating data visualization. Fostered partnership with 50 local prevention agencies and led prevention activities under the “Live.Long.DC” opioid epidemic initiative.

Spearheaded strategic social media plan for adolescent and emerging adults on career planning, professional development, and interviewing skills, using Twitter, Facebook, Pinterest, Google+ and LinkedIn. Developed online marketing campaigns and marketing tactics that effectively increased social media shares and followership by 25%. Forecasted social media trends among emerging adults to create relevant and current social content related to academic and career success. Monitored online presence of company’s brand and engaged with follower about the importance of career planning to strengthen brand awareness and increase traffic to website.

Managed tobacco- and alcohol-focused racial health disparity research studies. Led research design, recruitment, and study implementation processes. Created research protocols and procedures, and developed survey tools, posters, and manuscripts.

Supervised peer educators on principles of health education and promotion. Led the planning of various campus-wide events addressing mental health, alcohol use, sexual health, and wellness.

Managed community wellness center facility, programming, and staff. Developed an adolescent wellness curriculum to combat behavioral and environmental risk factors, including violence and substance use. Identified conventional and innovative communications strategies to promote wellness center and services.

Coordinated and co-facilitated monthly workshops to educate families on ways to be physically active and eat healthier both in school and at home. Developed monthly newsletters about physical activity and healthy eating for low-income families that provide information and low-cost practical solutions to environmental barriers. Evaluated health and wellness adolescent curriculum to identify best practices for educating adolescents and drafted evidence-based programming recommendations.

Orchestrated HIV/AIDS education webinars, programs, and events to provide technical assistance and support to organization combating the spread of HIV in the community. Monitored correspondence between community partners and coordinated meetings to discuss updates and next steps. Updated promotional materials and resources available for individuals living with HIV/AIDS.