Ashley Plummer Email & Phone Number

Deliver an exceptional digital experience that increases brand awareness, storytelling opportunities and key business/revenue-generating conversions. Procure, map, manage, produce, edit and publish digital content across corporate website (VCA.com) as well as 1,000+ U.S. primary care, specialty care, hybrid, ER and urgent care hospital websites and boarding & grooming facilities. Accountable for the successful execution of local-level and overarching brand and hospital content and campaign strategies to achieve business objectives. Responsible for delivering cohesive and consistent messaging across the digital ecosystem, and ensuring content is ADA compliant and provides high SEO value.

Remote

Responsible for owning the Learning A-Z (LAZ) marketing website and marketing operation elements. Led ongoing updates and improvements to the LAZ website, including managing prioritization, planning and coordination of new content and projects as necessary. Ensured campaigns were comprehensive, multi-channel and set up for success. Worked cross-functionally with Brand/Creative teams, Revenue Marketing, Product Marketing and channel owners to understand website performance. Developed strategies for testing, executing and documenting critical initiatives.

Columbus, Ohio Area

Produced robust digital content to advance the OSUCCC – James brand and reputation. Interacted regularly with senior leaders and served as the point person to service lines for creating and editing content for their business needs and projects. Built pages in Sitecore CMS. Optimized content for SEO, performed A/B tests and tracked page performance in Google Analytics. Managed vendors, freelance content editors and writers. Trained new content editors in Sitecore. Using agile methodology, worked with developers to troubleshoot issues, identify enhancements and prioritize work.

Columbus, Ohio Area

Drafted, edited and posted content to cancer.osu.edu and ensured the content delivered was in alignment with the overall cancer program strategic plan and marketing and communications strategy. Used Sitecore to build web pages. Worked with cross-functional team to complete total website redesign. Migrated eight department websites to Sitecore. Led production of doctor profile and department videos. Tested web environments during code builds and deployments.

Columbus, Ohio Area

Planned, developed and executed communications strategy for students, faculty and staff related to Ohio State technology services and initiatives. Wrote content for web, blog, print, email and social media. Provided marketing and communications expertise for the university's administrative systems and IT service management. Ensured all messages referencing the OCIO consistently reflected the university brand. Maintained awareness of current and emerging technology and marketing trends. Designed print pieces and presentations. Managed Twitter account. Posted content to external websites and intranet.

Freelance print and web design for a variety of clients. Work performed both in-house and remotely.

Columbus, Ohio Area

Established content calendar and wrote content for all social media accounts (Facebook, Twitter, Tumblr, Pinterest, Google+, LinkedIn) of three subsidiary companies. Monitored and responded to mentions on all networks. Researched and wrote blog posts related to trends. Developed and wrote copy for email campaigns. Planned and executed contests. Added new products to websites and wrote descriptions. Built links to websites. Analyzed data of marketing efforts.

Columbus, Ohio Area

Sole designer for all print, web, signage, videos, emails, apparel and promotional items. Responsible for maintaining brand standards throughout all internal and external communications. Acted as lead photographer on all commercial shoots. Communicated projects to vendors. Assisted in updating social media channels (Facebook, Twitter, YouTube).

Columbus, Ohio Area

Maintained and updated nine company websites while optimizing content for search engines. Wrote copy for websites, emails and web advertising. Developed internal print marketing campaigns. Created and executed plan for monthly HTML emails. Managed pay-per-click advertising campaigns and marketing spend. Designed client proofs and prepared artwork for production. Streamlined process of shooting and editing product photos and videos.

Columbus, Ohio Area

Managed all aspects of creative services. Designed for print, web, apparel, promotional items, signage and emails. Wrote copy for client and internal pieces. Developed innovative internal marketing campaigns. Coordinated freelance designers, photographers and copywriters. Met with clients to determine their creative needs. Interviewed, selected and mentored interns.