Ashley K. T. Email & Phone Number

Birmingham, Alabama, Us

Responsibilities included driving the strategy and implementation of audience-specific marketing campaigns tailored for RxBenefits' Broker audiences to increase market awareness, generate demand, accelerate pipeline, and grow sales.

Birmingham, Alabama, Us

Managed the strategy for RxBenefits' comprehensive portfolio of Account Based Marketing (ABM) programs; worked closely with sales leaders and individuals, executives, and subject matter experts (SMEs) to deliver pipeline, revenue, and ROI from national accounts and high-value brokerage firms; led a small team that developed and executed target account strategies to support account-based selling and delivered nurturing content to improve the existing customer experience.

Birmingham, Alabama, Us

Developed and matured the strategic programs targeted to RxBenefits' client segments including Voice of Customer (VOC) and Account-Based Marketing (ABM); supported marketing resource needs of the Account Management team; designed messaging strategies and new content to align with retention and growth opportunities; drove client engagement through a variety of channels including email, newsletters, events, and webinars; and managed planned and ad hoc client communication requests.

Denver, Colorado, Us

Developed, managed, and measured full funnel marketing programs including webinars, trade shows, and strategic product marketing campaigns designed to drive demand for Healthgrades’ products and services following its acquisition of Influence Health in January 2019.

Developed, managed, and measured full funnel marketing programs including webinars, trade shows, and email campaigns designed to drive demand for Influence Health's products and services; worked across the marketing department to manage resources, optimize efficiencies, and assist with management and production of complex projects including award-winning videos, integrated campaigns, and multi‐phased projects.

Worked closely with product management and development teams to define Influence Health's product positioning within a competitive market landscape in addition to working within a cross‐functional corporate marketing team to develop strategic marketing programs that drove product demand. Core tactical responsibilities included co‐developing lead generation and lead nurturing efforts such as creating and hosting webinars, molding customer success stories into case studies and testimonials, defining buyer journey maps and personas, and supporting content marketing by writing social posts and email scripts.

Moody, Al, Us

Managed corporate relations, strategies, and sales initiatives of custom merchandising display solutions for companies headquartered in the Southeast. Focused in account management, project and fiscal planning, and budgeting.

Birmingham, Al, Us

Managed marketing strategies for 20 of EBSCO Industries’ businesses. Primary liaison between clients and internal web marketing, creative services, and web development teams. Planned fiscal year marketing initiatives, email campaigns, website redesigns and optimization, video production, and advertising.

Developed integrated marketing campaigns for commercial real estate properties to target audiences. Supported development and leasing teams as well as coordinated company‐wide booth logistics for trade shows.

Birmingham, Al, Us

Promoted group visits to targeted local and regional organizations; coordinated and supervised all aspects of the overnight camp-in program including promotions, logistics, and programming in addition to managing a team of part- and full-time employees.

Birmingham, Al, Us

Coordinated promotion strategies and developed messaging for exhibits, films, and events through generating local and regional media coverage, print, and digital marketing.Public Relations Internship January 2005 - May 2005