Ashley Lake

Ashley Lake Email and Phone Number

Associate Director of Marketing and Communications at Maternity Care Coalition @ Maternity Care Coalition
philadelphia, pennsylvania, united states
Ashley Lake's Location
Greater Philadelphia, United States
Ashley Lake's Contact Details
About Ashley Lake

Strategic business lead, client service manager, organic growth specialist and new business fiend for leading brands, especially in the non-profit space. L/R brain mix, with an affinity and a thirst for ambition. A glutton for punishment, I do my best work when highly pressured with way too much going on. I think they call this highly motivated. Work Me: Interdisciplinary strategist with a mind for both big ideas and cohesive execution. Not into jargon or BS. Very direct.Outside of Work Me: Riding to the top of the Leaderboard on my Peloton

Ashley Lake's Current Company Details
Maternity Care Coalition

Maternity Care Coalition

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Associate Director of Marketing and Communications at Maternity Care Coalition
philadelphia, pennsylvania, united states
Website:
maternitycarecoalition.org
Employees:
146
Ashley Lake Work Experience Details
  • Maternity Care Coalition
    Associate Director Of Marketing, Communications, And Public Relations
    Maternity Care Coalition May 2022 - Present
    Philadelphia, Pennsylvania, United States
    • Develop and implement results-driven communications strategies and marketing campaigns• Create high-impact messaging for all marketing media, including both print and digital outlets not limited to website copy, blogs, press releases, email campaigns, and newsletters• Direct media relations strategy for the organization including the development of media lists and press releases, distribution of media advisories and releases through personal pitches, and on-site management of large-scale media events• Oversee the social media strategy to generate interest for current and upcoming initiatives, maintain consistent voice and tone, and optimize organic and paid engagement, reach, and sales conversion through creative campaign development• Manage the process of the development and implementation of new brand guidelines and collateral for the recruitment of clients and donor communications• Coordinate team members and clients to meet deadlines through compilation and distribution of deliverable timelines and marketing benchmark reports, collaboration with the graphic design team, and organization of planning meetings
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  • Maternity Care Coalition
    Marketing And Communications Manager
    Maternity Care Coalition Aug 2021 - May 2022
    Philadelphia, Pennsylvania, United States
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  • Society For Industrial And Applied Mathematics (Siam)
    Digital Communications Coordinator
    Society For Industrial And Applied Mathematics (Siam) Feb 2021 - Mar 2022
    Philadelphia, Pennsylvania, United States
    • Stayed in role part-time for seven months as a freelance contractor• Managed the social media strategy, and calendar for SIAM’s main social channels (Facebook, LinkedIn, Twitter, and YouTube) and the M3 Challenge, a program of SIAM, social media pages (Facebook, LinkedIn, Twitter). Grew social media audiences by 22% over six month period• Drafted social media posts highlighting content relevant to SIAM Members• Wrote articles for SIAM News, SIAM’s online blog for Members. Includes researching STEM topics, editing bios of mathematicians profiled, posting about funding opportunities for researchers, and highlighting Members of the SIAM community who have won prizes that are part of our large-scale conferences• Updated SIAM’s website using HTML code• Created publicity materials to highlight SIAM events including conferences and lectures• Edited promotional videos using Adobe Premiere to highlight SIAM’s programs and events
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  • Maternity Care Coalition
    Social Media Marketing Consultant
    Maternity Care Coalition Jan 2020 - Jul 2020
    Philadelphia, Pennsylvania, United States
    • Managed MCC's social platforms by scheduling daily posts, designing infographics, and producing IG story videos • Created content calendars to drive social media strategy per platform, outlined goals, and determined KPI• Created and implemented engagement opportunities across @MCC's social accounts • Created Facebook and Twitter advertisements to promote PA Safe Sleep. Grew the reach of these paid advertisements to allow a new audience to see the content• Increased audience size by over 30% during the length of the contract
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  • Encourage Kids Foundation
    Manager Of Special Events And Stewardship
    Encourage Kids Foundation Oct 2019 - Apr 2020
    New York, New York, United States
    • Oversaw and managed all fundraising and donor cultivation events for enCourage Kids Foundation including - Annual Gala, Serving Up Smiles tasting event, annual golf outing, and other cocktail events• Coordinated event logistics including design, printing, and mailing of invitations; tracking RSVPs; working with outside vendors such as audiovisual specialists, and venue staff; providing on-site supervision at each event• Procured in-kind donations from luxury brands for raffles and silent auctions at fundraising events• Researched and secured event sponsorship with relevant brands• Planed and implemented all events while working closely with the Director of Special Events • Maintained all donor and committee invitation lists for events• Generated all event acknowledgment letters and post-event mailings
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  • Housing Works
    Publicist
    Housing Works Jul 2019 - Oct 2019
    Brooklyn, New York, United States
    • Developed and executed the organization’s PR strategy, and contributed to overall business/event performance• Researched and recommended strategies and tactics, and executed integrated marketing campaigns• Managed social editorial calendar for all communication across Instagram, Facebook, and Twitter for 10 accounts• Proactively devised unique story angles and crafted compelling press releases and media pitches that positioned the Housing Works brand positively in top-tier publications• Built community partnerships with local, national, and international brands to elevate special events. Secured over $50 thousand of in-kind donations since beginning at the company• Created social content recommendations based on editorial and event calendar, recent learnings, social intelligence, and trends in technology• Collaborated with various departments to ensure successful planning and execution of marketing of fundraising and shopping events• Updated the organization’s two websites in Craft CMS and special event web pages in Splash
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  • Housing Works
    Marketing Coordinator
    Housing Works Jun 2017 - Jun 2019
    Brooklyn, New York, United States
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  • The Fresh Air Fund
    Communications Assistant
    The Fresh Air Fund May 2015 - May 2017
    New York, New York, United States
    • Interviewed and wrote 100+ feature stories from the experiences of volunteer host families and city children• Pitched publicity materials to newspapers, television, and radio stations in the 13 Northeastern states and southern Canada• Communicated with the press to secure placements and coverage of events in an assigned geographical region• Monitored and archived print and digital articles from media monitoring websites• Drafted social media posts using quotes and photos from host family interviews• Organized and updated a list of 3000+ publishers, editors, and reporters for the distribution of press releases, articles, and public service advertisements• Trained new interns and volunteers
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  • Eb Consults Worldwide
    Public Relations And Social Media Assistant
    Eb Consults Worldwide May 2016 - Mar 2017
    New York, New York, United States
    • Managed social media channels on behalf of multiple brands, expanding the audience reach and brand awareness• Used analytics to enhance digital content across various platforms• Created and updated media kits for new and existing clients• Monitored both print and online press to compile monthly reports of all press and social media activity• Researched and analyzed competitor brands and products, evaluating the offerings and differentiation• Assisted with various aspects of New York Fashion Week activities, including show organization, pre-show invite coordination, pre-show look sessions, and market week activities
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  • Jonathan Adler
    Public Relations And Marketing Intern
    Jonathan Adler Jan 2015 - May 2015
    • Developed, wrote, and distributed press releases• Managed and tracked samples sent to various media outlets• Assisted in the organization of executive photos, photo opportunities, and events
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Ashley Lake Skills

Fashion Microsoft Excel Writing Microsoft Word Microsoft Office Making It Happen Organization Indesign Fashion Shows Adobe Creative Suite Fast Paced Social Media Public Relations Facebook Event Planning Instagram Facebook Marketing Healthcare Marketing Social Media Marketing Fundraising Sponsorship Sponsorship Relations Sponsorship Marketing Donations Leadership Marketing Press Releases Editing Instagram Marketing Instagram Advertising Twitter Marketing Twitter Internal And External Communications Internal Communications Sponsorship Management Microsoft Powerpoint Adobe Indesign Digital Marketing Digital Media Team Leadership Leader Strategic Communications Strategic Partnerships Strategic Planning Strategic Thinking Strategic Public Relations Planning Strategic Leadership Corporate Communications Marketing Communications Planning Communications Planning

Ashley Lake Education Details

Frequently Asked Questions about Ashley Lake

What company does Ashley Lake work for?

Ashley Lake works for Maternity Care Coalition

What is Ashley Lake's role at the current company?

Ashley Lake's current role is Associate Director of Marketing and Communications at Maternity Care Coalition.

What is Ashley Lake's email address?

Ashley Lake's email address is al****@****air.org

What is Ashley Lake's direct phone number?

Ashley Lake's direct phone number is +121268*****

What schools did Ashley Lake attend?

Ashley Lake attended Fashion Institute Of Technology.

What are some of Ashley Lake's interests?

Ashley Lake has interest in Social Services, Writing, Children, Civil Rights And Social Action, Live Music, Education, Reading, Human Rights, Travel, Arts And Culture.

What skills is Ashley Lake known for?

Ashley Lake has skills like Fashion, Microsoft Excel, Writing, Microsoft Word, Microsoft Office, Making It Happen, Organization, Indesign, Fashion Shows, Adobe Creative Suite, Fast Paced, Social Media.

Who are Ashley Lake's colleagues?

Ashley Lake's colleagues are Tylynne Witherspoon-Lipscomb, Sophia Hendry, Brianna Harvey, Rahkeena Chandler, Melissa Jones, Karen Pollack, Johnet Hager.

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