Ashley Lanza Email & Phone Number

Wayne, NJ, US

Montvale, New Jersey, United States

• Marketing Coordinator; for both Liberty Travel and Envoyage
• Responsible for executing monthly brand marketing plans as well as managing co-op campaigns
• Create, manage and execute all social media posts across multiple platforms for both brands
• Responsible for marketing communication to area leaders, network managers, and travel agents on Workplace, Wrike and weekly calls with executive leadership
• Strengthen brand position and growth with regional and local store marketing events as well as managing and executing marketing requests. Also, fostering partnerships with various brands
• Manage projects and coordinate and communicate with cross-functional teams

Brentwood, Tennessee, United States

Marketing Coordinator on the Healthcare Management Team -Decision Health, an HCPro brand.-Collaborate daily with Creative, Data, Ecommerce, and Sales teams to ensure campaign success.-Create and maintain email calendars promoting Medical Practice products to increase sales and KPI's.-Design, develop, and test product emails and nurture campaigns.-Collect.

Montvale, New Jersey

• Responsible for executing brand marketing plans in collaboration with the Creative, Visual Merchandising, Public Relations, Social and Digital Teams
• Managed communication and timelines with marketing teams collaborating on visual merchandising, promotional strategies, and retailer support plans through internal management platform, Wrike
• Strengthened brand position and growth with regional and local marketing events
• Served as the main contact for the travel consultant community for all marketing initiatives
• Assisted in analyzing marketing data (i.e. campaign results) and reports directly to the Director of Retail Marketing

• Manage user-generated content and responsible for company’s daily posts on Instagram and Facebook
• Create and curate engaging email copy and Instagram captions
• Actively participated in rebrand strategy across all social media platforms and email campaigns
• Manage customer responses across all social media platforms
• Plan monthly email campaigns for marketing initiatives and send emails to over 300,000 customers and prospects daily
• Analyze and present social media engagement results in weekly meetings with CEO and executive team

Greater New York City Area

• Identified, researched and resolved customer issues using Magento, A2000 and Zendesk
• Monitored warehouse and retail store inventory to ensure website is constantly accurate
• Analyzed spending habits, return trends and share results with Production and Sales Team
• Prepared weekly reports for executive management including packaging issues, defects and damages
• Recognized by CEO for developing new methods and processes for New York and Miami offices

• Arranged new merchandise with signage and appealing displays that encourage customer engagement
• Assisted customers with product selections, in-store purchases, and e-service transactions
• Provided customer service with floor sales and assist with purchases

Wayne, New Jersey

• Answered customer and pharmaceutical related phone calls, respond to customers’ questions and concerns
• Responsible for checking out customers and maintaining inventory

• Researched contacts and created invite lists for the New York Fashion Week shows
• Attended and worked at several New York Fashion Week shows
• Monitored client’s brand/product mentions and completed daily reports using Meltwater News and Compete
• Researched and created bloggers/influencers lists using Fohr Card and Cision
• Assisted in checking-in new inventory into GPS system for sample management

Greater New York City Area

• Offered dynamic social media trending news to enhance engagement for clients by researching, collecting, and organizing daily social media reports for the team (utilizing Digiday, Forbes, Fashionista, Adage, Mashable.
• Produced and managed content creation, including all copy, live shoots, and content calendars
• Monitored client social media channels to ensure community management while increasing engagement opportunities through various accounts
• Researched potential bloggers and influencers for client events and campaigns

Wayne, New Jersey

• Responsible for showcasing merchandise and answering merchandise related questions
• Experience using retail POS system and assisting customers with sales

Greater New York City Area

• Organized all merchandise in the closet, as well as daily incoming inventory
• Participated in weekly staff meetings involving the upcoming magazine content

Bachelor Of Science (B.S.), Marketing, Concentration, Fashion Merchandising, Graduated

Activities and Societies: Kappa Delta • Assistant Formal Chair • Assistant to the Vice President, New Member Education Fashion Club •.

Bachelor Of Science: Marketing | Minors: Digital Marketing & Fashion Merchandising, Senior

Activities and Societies: Sacred Heart Marketing Club: Social Media Chair (Fall/Spring 2014) Sacred Heart Fashion Club: Social Media Chair.