Ashley Larocca Email & Phone Number

Texas, United States

At HED, great design is about thinking creatively to overcome challenges and improve real world outcomes. Our firm has a long history and reputation for excellence because we believe that all the facets of our design, from architecture, consulting, engineering, and planning, must create a positive impact for our clients, the community, and the world.

Dallas/Fort Worth Area

-Responsible for securing and negotiating two key national multifamily clients/projects. One 16-story, 275 unit tower in Houston, $55M budget and one 15-story, 215 unit tower in Dallas with a $65M budget. -Demonstrated ability to lead a team, and adjust to an ever-changing environment.In my role as Director of Pre-development services, I provided an.

Dallas/Fort Worth Area

-Over $10M in sales closed in my first year. -Created and implemented various creative and cost effective sales & marketing programs that increased closed contracts by 25% compared to the prior year. -Reduced marketing and sales budget by 30% by developing and negotiating various partner sponsorship programs and events.Bleu Ciel stands in the heart of.

Dallas/Fort Worth Area

-178% of YTD goal-(2nd year)-68% closing ratio -Established and generated revenue for a new high-growth market resulting in an expansion plan (2 new offices/profit centers) in Canada.-Consistently doubled sales revenue.-Responsible for growing the firm’s project pipeline.-Adept in C-suite solution selling.Humphreys & Partners Architects, L.P. is an.

Grand Cayman, Cayman Islands

-90% of The Residences sold out, 60% of Secret Harbour sold out in pre-construction. Dragon Bay is an award-winning resort community, dedicated to bringing the best of the world home to the Cayman Islands. -Developed & implemented a campaign to grow sales and capitalize on opportunities within existing customer base and hotel guests/VIPs.

Austin, Texas Area

-Over 45 million in presales. -Exceeded annual sales target by 30%. -Developed effective coaching tools for sales staff that resulted in increased closed contracts & revenue. Barton Place is a luxury condominium project by Constructive Ventures, one of the preeminent Austin real estate development firms specializing in the design, construction and sale of.

Dallas, Texas

• Harwood International & Westbank (Vancouver based) partnered to developed an exceptional high rise in Uptown Dallas.70% of project sold in 9 months; each month exceeding sales goals.
• Azure condos comprised of luxury high-rise properties ranging from 400K to 4.6 Million.
• Skillfully closed sales by gaining buyer’s agreement on the benefits of in-town/condo living (new market/new concept).
• Delivered timely and accurate sales reports to ownership on weekly and monthly basis.
• Team player with demonstrated ability to quickly build rapport and overcome objectives with sophisticated prospective clients. Additional details:http://harwoodinternational.comhttp://www.westbankcorp.com/

Print Journalism

Activities and Societies: Kappa Kappa Gamma Sorority

Education record