Ashley Lashgari Email & Phone Number

- Improved client retention 10% YoY for 4 years in a row by building strong relationships at the stakeholder level, increasing proactive communication from the account teams, improving account performance through improving creative quality, and staying on top of the latest media buying strategies to drive results for clients.- Led expansion into TikTok, gaining prestige as a TikTok Creative Partner. Brought in an additional $500k in revenue over 2 years through TikTok Creative projects. - Managed an organization of 25 people including Directors of Paid Media, Directors of Creative Strategy, Media Buyers, and Creative Strategists.

- Formed strong client relationships with key DTC clients like Rocksbox, Madison Reed, Sunday lawn care, Apostrophe and more spending +$30m annually, continuously growing client budgets by finding opportunities for growth and expansion.- Managed a team of 8 Growth Marketing Managers, helping the team grow and advance through productive feedback and coaching.- Spearheaded internal monthly awards night to celebrate wins, share successes and recognize team effort - improving employee retention.

- Created and managed Meta ads for DTC clients spending $30k - $1m per month.- Defined customer personas and wrote creative briefs for conversion driven images, videos, copy and landing pages, working with our design team to execute and refine.

Waltham, Ma

• Drove sales pipeline and new customer acquisition through direct mail, inbound marketing and event sponsorships.• Improved sales funnel metrics by implementing streamlined operations, communication tools and a sampling program.• Supported relationships with key partners and increased sales with improved communications and promotions to their customer base.

Waltham, Ma

• Managed relationship with our key retail partner, growing revenue ~20% annually.• Created and implemented marketing programs and initiatives to drive revenue. Presented these programs to executives at partner company to gain buy-in. • Spearheaded effort to drive additional value through higher value customers through training programs and incentives.

Burlington, Ma

• Created and managed marketing programs including event planning, direct mail, email marketing, customer reference programs, content creation and digital marketing.• Collaborated with internal creative department to create compelling material. • Planned and executed field marketing events for a group of sales people as territory Field Marketing Manager, resulting in pipeline and opportunities. • Capably managed up to six clients at once, proving successful multi-tasking and time management ability.

Boston, Ma

• Acted as project manager for Wine Riot, a large expo style wine event.• Created new and tactical marketing and promotions plans in conjunction with a cross-functional team.• Promoted events through guerilla marketing, social media outlets, email communications, press releases, and blog posts.• Handled communications with vendors and volunteers for Wine Riot, ensuring a successful event.• Tripled ticket sales for Wine Riot, doubled number of Twitter followers and Facebook fans. Reached #29 on list of most influential Twitter handles in Boston.

• Composed quarterly company newsletters and email promotions for customers, partners, and prospects.• Organized company’s presence at local trade shows and vendor events.• Gained customer insight by creating and evaluating a customer survey.

• Increased customer satisfaction through excellent customer service.• Conducted direct marketing programs to invite customers to special sales and events.

Mba, Marketing

Certificate Program, Digital Marketing

Bs, Marketing

Activities and Societies: Bryant Singers