- Oversee the development and execution of the client experience strategy.- Foster a client-centric culture within the organization, emphasizing a commitment to service and satisfaction.- Collaborate with internal and external stakeholders to define and implement product marketing strategies aligned with business goals.- Lead the development of go-to-market plans for new products, ensuring successful launches and market penetration.- Oversee the development of marketing collateral and ensure messaging and brand alignment across all communication channels.- Guide and analyze market research to identify trends, competitive landscape, and customer needs.- Use data-driven insights to inform marketing strategies and enhance the client experience.- Lead, inspire, and mentor a high-performing team, fostering a culture of innovation and accountability.- Provide strategic guidance to team members in client experience and product marketing functions.

- Manage the digital marketing budget and digital marketing efforts including email, paid search, display, programmatic, paid social, and SEO- Working closely with IT and internal clients, oversee aspects of web development and UI/UX/design- Launch and optimize highly targeted paid digital media campaigns- Partner with internal clients and marketing team to design marketing strategies and tactics for acquisition and engagement across products.- Proven ability to work with cross-functional teams, using data and insights to influence decision making.- Work with internal clients and other marketing managers to develop content for kofc.org, social media, Columbia magazine, Knightline and other publications.- Provide vision to enhance digital strategies and initiatives- Build, execute, and optimize a comprehensive CRM strategy- Work with functional and business leaders design an effective and engaging processes and channels for push and pull marketing to grow the Order.- Develop/activate messaging and other corporate marketing content to support larger corporate initiatives and change.- Manage digital marketing agencies as required.

Responsible for leading Nassau’s paid digital advertising and social media content strategy, design, and execution to promote the company's full product portfolio and community activism through the use of public and private social media accounts and groups on Facebook, Twitter, Instagram, LinkedIn, YouTube, Pinterest, and Google Ads, as well as affiliated accounts such as the That Annuity Show podcast and Nassau Re/Imagine. Additionally responsible for directing a wide breadth of digital marketing tasks including but not limited to SalesForce reporting, workflow implementation, and dashboard creation, email marketing, KPI reporting and data analysis, web design and updates using GitHub and WordPress.

- Strategically guided the direction of the department to the benefit of greater company objectives- Prioritized and managed all brand activities and mentored Sales Coordinator while partnering with key management and personnel to ensure marketing operated in concert with developed strategies and objectives for the greater business - Positioned Rem Sales as leaders in small parts manufacturing- Advertised to end users and distribution network across all mediums; digital, print, social media, online, public relations, etc. - Set, monitored, and reported metrics, regularly reviewing plans and results with business leaders- Guided third party vendors for promotional items, videography, and graphics when needed- Managed 7 figure marketing budget - Planned and executed 30+ events per year; trade shows, trainings, open houses, and monthly webinar program.- Developed in-house distributor training for over 150 attendees; format of event, schedule, content, collateral, and surveys as well as logistical planning. - Maintained and analyzed competitive information to direct marketing campaigns- Developed and maintained customer satisfaction measurements and feedback program- Heavily involved in the ISO Auditing process leading up to company certification-------------------Additionally served as Brand Strategy Manager for Rem Sales' parent company, Morris Group, Inc. from June 2019 - August 2020:Developed brand strategy for Morris' corporate branch by working directly with the C-Suite, stakeholders, HR, Finance, IT, and facility management.Guided Marketing team and strategy across Morris' 4 machine distribution businesses; Robert E Morris Company, Morris South, Morris Great Lakes, Morris Midwest.Managed tactical marketing communications for Morris' specialty tooling and machine accessories businesses; Velocity and National Machine Products.

Proprietor of a marketing consulting service specializing in social media marketing, content creation, website design and management, email marketing, analytics, customer advocacy, research and reporting with a focus on small business and passion for non-profit projects.Experience working in a number of industries including photography, healthcare, insurance , data science, technology, bridal, fitness, non-profit, and religious organizations.

Point person for website and electronic communications including website management, social media updates, and email blasts.Manages and coordinates all moving parts of a 600 student program (grades K-9) across 40+ classes, 65+ recruited, volunteer teachers and an education committee between two parishes. Also responsible for an extensive home school program, RCIA, adult faith formation programs, and youth ministry. Reports to Pastor and Business Manager. - Registration coordination and facilitation- Planning and placement of teachers and students in classes for the year- Review and maintain program budget and management of ordering supplies, books, etc. - Event planning for meetings, classes, projects, activities, and retreats for all sacraments (Communion, Reconciliation, Confirmation)- Grading of all assessments, papers, and reviews across grades - Recording and coordination of attendance and sacramental completion for all students- Curriculum review, planning, and implementation- Classroom support across grade levelsSafe Environment Child Advocate: coordinates training of all parish volunteers and ensures applications are in compliance with diocesan requirements for the safety of all youth.

Manage corporate marketing communications including media relations, newsletter communication (12 versions), press releases and social media (Facebook, LinkedIn, Twitter, YouTube, Google+, Yammer, Flickr, SlideShare). Identify and communicate corporate news including customer success, new product launches, customer go-lives and new customer additions. Identify and manage new means of communicating with all Accellos stakeholders including customers, employees, prospective customers, industry analysts and media. - Manage a comprehensive communication calendar to ensure appropriate communication to all stakeholder groups- Manage corporate newsletter program - Develop and manage a media relations program that involves identification of key publications and frequent “pitches” of relevant news that will gain garner for Accellos, Accellos customers and build brand recognition- Manage communication of relevant corporate news through social media channels- Develop and execute communication plans around company events and annual Visions Conference to boost awareness of Accellos solutions- Plan and execute communication plans for product launches across WMS, TMS, 3PL, EDI, and ADC- In conjunction with senior leadership, develop and execute plan for communicating with industry analystsAfter August 2014, I continued writing responsibilities as a freelance marketer until January 2015.

- Responsible for assisting in scheduling and designing monthly promotional email, fax, and direct mail campaigns for over 60,000 recipients.- Responsible for reviewing and all editing press releases and bi-monthly newsletters, interviewing for, and writing, 15+ customer case studies and marketing personas for all divisions, designing and creating corporate writing pieces (such as brochures and conference take-away cards), and drafting over 100 blog announcements. - Additionally responsible for coordinating overall corporate branding efforts for all brochures, case studies, white papers and manuals as well as categorizing all collateral based on usage.- Recording leads generated to sales representatives throughout TMS (between 5-20 per day).- Handled coordination of design, creation and distribution of corporate email signature banners and customer cross-sell promotional campaigns (internally and with company partners). - Other various assigned graphic design and editing tasks performed daily, including conference advertisements.

- Handled competitive intelligence research and inventory of all customer contact letters. - Assisted in rewriting definitions found on Travelers Website. - Monitored the Travelers call center in Glens Falls, NY in order to improve on customer interaction processes.

- Built and updated student involvement information on the university website - Created Roger Williams University Student Senate website pages- Assisted in planning Homecoming Weekend and other themed events - Various office tasks

- Responsible for writing press releases, athlete and coaching biographies - Created website photo galleries and Athletic Banquet program - Recorded game statistics and archived results from over 15 years for Fall, Winter, and Spring sports

- Revised customer contact letters in order to improve customer response, satisfaction and loyalty - Generated daily reminder postcards directly to customers, to result in higher application completion rates - Analyzed customer satisfaction survey resulting in ideas for better customer communication - Developed SharePoint sitelet as part of beginning stages of Employee Engagement and awareness - Gathered data and research that assisted in learning of competitive intelligence procedures

- Analyzed and distributed Management Survey results to leadership - Project Quality Lead in Quality Assurance on Click to Call project, resulting in Project Management experience - Participated in the development of educational classes for all Quality Assurance employees - Responsible for marketing Application Environment Services, included creation of logo and lunch and learn sessions - Key business liaison for Application Environment Services “Go Green” project to reduce paper use - Constructed and distributed a departmental newsletter to all department staff - Organized 6 events and team building activities, including off-site travel, facility booking and negotiations - Responsible for various office tasks to support the team