Ashley Lebar Email & Phone Number

Miami, Florida, United States

Miami, Florida, United States

• Support the FP&A team with budgeting, planning, forecasting and financial close for domestic & international marketing and freelancer/contractor teams.
• Prepare and distribute monthly executive financial reports, including but not limited to accrual reports, forecast vs actual, audit reports and P&L reviews.
• Financially closing out the month/quarter/year, working closely with AP in regard to invoice coding and matrices, adjusting entries, importing actuals and prepaids.
• Partner with department leaders in forecasting projected spend, evaluating their quarterly financial performance, spend analysis and variances along with optimizing resource utilization.
• Transfer funds throughout quarter to different marketing/sales/PR initiatives. Managing incremental funds or budget cuts as needed. Tracking accruals as they come in over/under.
• Created PO’s, reviewed contracts specifically for payment terms, populated amortization schedules, split expenses in large multi-year contracts to multiple entities, departments, etc.

Miami, Florida, United States

- Provide recommendations in planning and coordinating marketing initiatives across all marketing channels- Responsible for accurately creating, documenting and tracking all marketing projects, corresponding expenses, invoices and accruals. - Responsible for determining the correct coding and submitting invoices for department marketing projects.- Analyze.

Miami/Fort Lauderdale Area

- Manage onboard marketing projects, from concept design, copy and medium to delivering the final product. - Publish weekly reports for the executive team, analyze data and strategist for optimal market targeting. - Assist with overseeing budget in terms of planning, shifting, invoicing and accrual reports. - Maintain relationships with over 20 advertising.

Miami/Fort Lauderdale Area

- Managed budgets for "Item of the Game" planning and promotions -Initiated, oversaw and managed collaborations with 35 teams across all professional and collegiate leagues to create successful marketing strategies.- Assisted with the development of graphic designs and managed appropriate timelines for completion.- Applied exceptional analytical skills to.

Miami/Fort Lauderdale Area

- Managed season ticket holders experiences, including a micro-approach that optimized the Fish Family loyalty program for each client - Achieved #1 for renewals/retention goals in 2016, #2 in 2017 - Created B2B networking events to retain business clientele, proving ROI for their ticket purchase

- Generated new leads through referrals, networking and prospecting businesses. - Cold called potential prospects and followed up with invitations for face-to-face appointments- Exceeded all metrics including new clients, group sales, suites, and renewal/retention goals.