As a experienced digital marketing professional proficient in English and Japanese, I bridge cultures and drive results in lifecycle marketing and demand generation within B2C and B2B sectors in higher education. With over 9 years of experience in Education, I have a proven track record of crafting compelling marketing content and executing targeted strategies that boost brand visibility and accelerate growth.Currently, I serve as Marketing Lead at a Japanese Business School and EdTech company in San Francisco, specializing in live classes, corporate training, and subscription-based microlearning. Drawing on my knowledge of both American and Japanese markets, I spearheaded the first strategy for the US Market. From content creation to analytics, I thrive in environments where I can leverage data-driven insights to optimize performance and achieve strategic goals. As Marketing Lead, I helped my company increase sales by 30% from the previous fiscal year.Growing up in Silicon Valley and spending 8 years in Japan, I've cultivated a unique perspective that enriches my approach to marketing. My career journey has spanned secondary and higher education in Japan, where I developed and executed learning content, program coordination and marketing strategies for student recruitment.I am passionate about harnessing digital tools and platforms to create compelling paid social, web, email, and marketing campaigns that drive engagement and deliver measurable outcomes. From content creation to analytics, I thrive in environments where I can leverage data-driven insights to optimize performance and achieve strategic goals.Outside of work, I have a love for travel, learning new languages, and cooking international cuisines. Additionally, I dedicate my time to volunteering for a non-profit, and organizing social and networking events that build community and connection among young professionals. I am a dual citizen of the US and Italy. Professional Website: https://www.ashleylevin.com/