As a Product and Strategy Operations Analyst, my primary responsibility is to collect, analyze, and interpret data related to our organization’s overall performance. This involves working with large, complex datasets to extract valuable insights that support strategic decision-making across multiple departments. Using data, I design and develop comprehensive reports and interactive dashboards tailored to support our sales and leadership teams, enabling them to track key performance indicators and monitor trends, enabling them to make better business decisions. In addition to data analysis, I play a crucial role in managing the subscription release lifecycle for Oracle Retail. This entails managing the end-to-end process to ensure that each release is executed seamlessly. I collaborate closely with cross-functional teams to coordinate efforts, align objectives, and guarantee that all milestones are met. My goal is to ensure that releases are not only delivered on schedule, but also meet the required quality benchmarks while minimizing risks and disruptions to our customers and users.In this role, I rely heavily on my analytical and problem-solving abilities. By supporting data-driven decision-making and continuously improving processes, I contribute to the overall efficiency and success of our organization.

As a Marketing Business Analyst, I am responsible for a wide range of activities that support the success of our operations, marketing, and sales teams. My primary responsibilities include tracking, reporting, and analyzing the performance of marketing and sales activities to better understand what is driving sales and customer engagement. This allows our teams to identify areas of improvement and optimize strategies for better results.In addition to this, I am responsible for researching and implementing the adoption of innovative technology and advanced analytics to improve and optimize sales performance. This includes, but not limited to, staying up-to-date on the latest marketing and technology trends, software, and tools that can give us an edge in our competitive market.Finally, I partner with Marketing, Operations, and other key stakeholders to assist in the product release process for price changes and new products. By providing data-driven insights and recommendations, I help to ensure that our product releases are as successful as possible.Overall, my role as a Marketing Business Analyst is multifaceted and requires a broad range of skills, including analytics, communication, and the ability to work collaboratively with a variety of stakeholders. It is a challenging and rewarding position that allows me to make a real impact on the success of our marketing and sales initiatives.

In my role as a Marketing Specialist, I was responsible for driving engagement, building brand awareness, and generating leads through various digital marketing channels. One of my major accomplishments was successfully launching 20 email marketing campaigns during FY22 to a database of over 40,000+ prospects, resulting in an increase in our sales pipeline.I also created compelling content for our internal employee advocacy program, which achieved over 8.7 million total impressions and resulted in $4.7 million in earned media value. Additionally, through a strategic mix of storytelling and social media, I was able to grow our LinkedIn followers by 140% and increase Facebook engagement by 68% during my time in this role. Additionally, I played a critical and collaborative role across our integrated retail team as the creative talent. I utilized my graphic design skills to support the team's art requirements for our account-based marketing efforts, events, advertising, and digital programs. My ability to quickly produce high-quality creative assets allowed our team to move faster and more efficiently towards our goals.

In this position, I had the opportunity to work in a fast-paced environment and, on a daily basis, brainstorm new marketing and social media efforts in response to worldly events. I was also responsible for leading and coordinating the social media internship program within our organization. My goal for this program was to develop and implement strategies that aligned with our company's goals while designing a comprehensive internship program that meets the needs of both USMR and the interns.Additionally, working at USMR allowed me the opportunity to assist in the creation and implementation of marketing strategy and tactics for all USMR short form and long form television.

As the Internal Communications Specialist, I worked closely with key executives in Human Resources, Diversity and Inclusion, Recruiting, Professional Development, and Human Resources to create and implement communications strategies that conveyed our company's culture, strengths, and values to our employees and prospective candidates.My primary responsibility was to develop and implement internal communications plans and tactics that supported our company's business objectives and helped to create a cohesive and engaged employee culture. This included creating and distributing newsletters, emails, announcements, and videos that kept employees informed about company news, events, and initiatives.I also developed and managed the new hire orientation program, which included creating onboarding materials and presentations that introduced new employees to our company's mission, vision, and values. This included coordinating with various departments to ensure that new employees received the necessary training and resources to be successful in their roles.Throughout my role as an Internal Communications Specialist, I developed strong project management skills and the ability to collaborate with various stakeholders across the organization. I also gained experience in developing and executing effective internal communications strategies that align with our company's business goals and values.

As the Events Project Coordinator, I was responsible for supporting the planning and execution of events ranging from 100 to 18,000 attendees. My primary responsibility was to support the Events Project Manager in various aspects of event planning and execution, including managing timelines, developing project plans, and coordinating with vendors and stakeholders. I was also responsible for maintaining detailed event budgets, tracking expenses, and ensuring that all expenses were approved and reconciled accurately.In addition, I assisted in the creation of event collateral, such as event invitations, programs, and signage, that aligned with the event's overall branding and messaging. I also worked in tandem with the marketing team to development and implement event marketing campaigns, including email marketing, social media, and advertising.During the event, my role shifted to ensuring that everything ran smoothly. I managed event logistics, coordinated with vendors and volunteers, and handled any issues that arose during the event. I also helped to oversee event setup and tear down, ensuring that everything was executed according to the event plan.Throughout my role as an Events Project Coordinator, I developed strong organizational and communication skills, as well as the ability to remain calm and focused under pressure. I also developed a deep understanding of event planning, including project management, budgeting, marketing, and logistics.

During my internship at GWPR, I gained hands-on experience working in the fast-paced and dynamic field of public relations. My role was to support the public relations and communications team in various tasks such as media relations, social media, event planning, and content creation.One of my primary responsibilities was to monitor media coverage of our clients and competitors, analyze media trends, and compile reports to share with the team. I also assisted in the creation of press releases, media pitches, and other written materials that communicated our clients' messaging effectively to their target audience. In addition, I helped to plan and execute events, such as product launches and press conferences, by coordinating with vendors, managing guest lists, and assisting with logistics.I also gained experience managing social media accounts by creating and scheduling posts, monitoring engagement and analytics, and developing content calendars that aligned with our clients' goals and brand values. I learned how to leverage various social media platforms to build and maintain relationships with clients and their audiences.Throughout my internship, I was able to develop a range of skills such as project management, time management, and teamwork, while also building my written and verbal communication skills. I was also able to witness how public relations and communications can impact a company's reputation and bottom line.Overall, my time with GWPR allowed me to gain hands-on experience in the public relations field, work with a diverse group of clients, and make a tangible impact on their success.

During my internship at FashionBar Chicago, I gained invaluable experience working with a wide range of clients to help them develop and execute successful marketing and public relations strategies.One of my primary responsibilities was conducting market research and analyzing data to identify opportunities for our clients to improve their brand awareness, reputation, and sales. I was also responsible for creating compelling content such as press releases, social media posts, and blog articles that effectively communicated our clients' messaging to their target audience.In addition to content creation, I also helped to plan and execute events, such as press conferences, fashion shows and developed relationships with key media outlets and influencers to secure coverage for our clients. Building strong relationships with clients was also an important aspect of my role, as I worked closely with them to understand their goals, budget, and timeline to ensure that their marketing and public relations strategies were tailored to their specific needs.Throughout my internship, I developed a variety of skills, including project management, creative problem-solving, and communication, that I can leverage in my future career. I also gained valuable experience working in a fast-paced, deadline-driven environment and collaborating with a team of professionals to deliver results for our clients.