Ashley Chapman Linford Email & Phone Number

Phoenix, AZ, US

Chicago, Illinois, United States

• Product Manager for core business line, with products used by both internal employees and external customers
• Led development of product enhancements resulting in 46% increased efficiency for Customer Success Org
• Partnered with Operations team to implement automation improvements leading to 68% increase in automated file handling
• Drove development of product from inception to launch which increased efficiency for members of Estimating Department by 22%
• Well versed in data analytics tools and leverage to define strategic priorities and create product roadmaps
• Drive product discovery in partnership with design and data analytics - including user interviews, synthesizing pain points, and writing user stories

Chandler, Arizona, United States

• Led multiple development teams of 12 engineers, covering 13 core areas of app
• Increased engineering team velocity by 33% after taking on first team
• Led development and launch of a new contact record that gave better context faster, resulting in 12.5% decrease in time for users to take action on a contact
• Led development and launch of B2B capabilities, achieving 34% adoption in first 2 weeks and creating segment with 25% higher retention and 19% higher MRR
• Led performance improvements that have resulted in 22x faster load times
• Drove product discovery in partnership with design, data science and research - including user interviews, synthesizing pain points, and writing user stories

Chandler, Arizona

• Worked directly with business stakeholders from 6 departments to capture and analyze challenges to their workflows
• Advocated for stakeholders with the development team, providing a business perspective on value during day-to-day development
• Owned and drove backlog grooming and management, prioritizing user stories
• Collaborated with Systems Administrators and System Developers to refine user stories and ensure the output was aligned with expectations
• Worked within an Agile framework to deliver changes in bi-weekly Scrum sprints, as well as Kanban
• Communicated changes to business stakeholders and impacted departments, including training materials

Chandler, Arizona

• Managed 3-4 cross departmental projects simultaneously
• Worked with business stakeholders to intake and refine project requests, identify resource needs, and define metrics
• Partnered with Stakeholder to present to the steering committee for project approval
• Headed risk/issue management by identifying, analyzing, responding to, and tracking project risks and issues to mitigate negative customer impact
• Proactively identified risks and issues and worked to mitigate them
• Provided status reports and collaborated to adjust scope and timelines as needed

Chandler, AZ

• Led cross departmental Launch Team whose mission was to deliver smooth monthly product launches for our Flagship product by ensuring we released quality software which customer facing employees were effectively trained.
• Managed the release process, collaborating with Product Managers and process owners to ensure successful launches
• Ensured coordinated scheduling and on-time completion of milestones and release activities across 5 product lines
• QA tested features before release and ensured documentation was accurate and complete
• Provided ongoing communication of progress of releases, and relevant issues to stakeholders including executive team
• Developed release grade and compilation of key metrics for monthly Flagship launches to utilize in hindsight reviews and identify actionable insights

Mesa, AZ

• Managed establishment of new real estate Brokerage
• Assisted Broker in becoming top 2 in sales volume for both Maricopa County and Mesa, AZ with over 800 properties sold in a year
• Led company's YouTube brand and marketing campaign
• Payroll administrator
• Provided personal client attention while advising clients on escrow and title procedures and the purchase or sales process
• Researched real estate trends and regional market data to assist clients in determining competitive market prices for purchasing or listing a property for sale

Phoenix, Arizona Area

• Managed 4 member team that supports over 400 conferences and events annually
• Led weekly team meetings and weekly 1-1’s, working toward individual goals and development
• Conducted team trainings on event components and industry trends
• Controlled budgets annually totaling $5.4 million
• Direct cross-functional planning teams including Executives, Sales, National Accounts and Marketing to establish event goals and drive toward achievement
• Planned events varying from multi-day symposiums, group client dinners, internal trainings, to conference sponsorships

Tempe, AZ

• Coordinated 14 events per year with attendees ranging from 20-500
• Controlled budgets annually totaling $3.5 million
• Negotiated with vendors and made strategic decisions in order to consistently execute events at 10%+ under budget
• Planned events varying from multi-day symposiums, golf tournaments, to awards banquets
• Managed all event logistics including speakers and presentations, travel, creative materials, evening functions, entertainment and recreation activities
• Coordinated multi-day events for Fortune 100 companies including Hewlett Packard

Greater Salt Lake City Area

• Coordinated 17 events per month ranging from simple one-day business meetings and weddings to elaborate $75K corporate conferences and parties
• Directed all event details such as sales, client meetings, project timeline, vendors / entertainment, catering, room layouts, and on-site management at event
• Created marketing collateral: direct mail, sales packet for tours, promotional email for website registered guests, and fact sheet for prospective client events
• On average, generated additional revenue of $700 per event by up-selling audio/visual, décor, and valet parking add-ons
• Sold an average of 3 incremental events per month more than other more experienced Event Coordinators
• Standardized the telesales process with prospective clients which more effectively tracked and maintained prospects

Provo, Utah

• Managed 8 member team that created and organized 17 campus-wide activities each year for 32,000 students
• Interviewed and hired team members; created and implemented new Event Planner training; tracked all expenses and revenues of events
• Developed marketing strategy and budget