Ashley Vargas work email
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Ashley Vargas personal email
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Ashley Vargas is a multi-faceted, creative marketer with 10+ years of experience. She specializes in digital marketing, brand marketing and e-commerce for small to large companies including Google, Lacoste, Moroccanoil and Oprah Magazine. She has a proven track record of driving awareness and revenue through integrated marketing programs and tactics leveraging social media, video, events, CRM, e-mail marketing, influencers and more. Ashley is also passionate about diversity and inclusion and ensuring that inclusion is taken into consideration with every creative choice she makes.
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Marketing Manager, Creative Programs And InnovationYoutube Jul 2024 - PresentSan Bruno, Ca, Us -
Product Marketing Manager, Google Ads: Brand Moments And ChannelsGoogle Sep 2022 - Jul 2024Mountain View, Ca, Us-Cement Google's leadership in AI among marketers and industry players in key global moments like Google Marketing Live, reaching 100K+ digital viewers-Develop multichannel promotional plan around key moments, ad product launches and narratives. Leveraging social channels, email, in-product marketing, blogs and sales activation.-Lead the Google Ads brand into a social-first era, defining social-first best practices, playbooks and templates and distribute across 600+ XFN marketers-Lead team, in addition to agency partners and oversee content development and channel operations -
Product Marketing Manager, Retail AdsGoogle Apr 2022 - Aug 2022Mountain View, Ca, Us-Design product marketing strategy and programming for retailers, reaching thousands of retailers worldwide. -Lead strategy and designed content for tentpole program for retailers, including Think Retail, Google Marketing Live and holiday-Develop product positioning, messaging and narrative for the Google’s ads holiday campaign-Develop and manage thought leadership strategy reaching Fortune 500's CMOs and executives, including writing/drafting long form content, managing event content strategy and execution, drafting and writing content for industry and Google hosted events.-Partner closely with internal executives and sales teams to drive Google’s retail thought leadership strategy and bring execution to life-Define research needs and partner with the research and insights team to bring customer and industry insights to market in compelling ways.
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Product Marketing Manager, Search AdsGoogle Jan 2020 - Apr 2022Mountain View, Ca, Us-Drive end-to-end strategy and execution for Google Ads’ narrative—focusing on the most strategic products across Search, Shopping, Apps, and Display.-Partner directly with product experts to develop data-driven Google Ads communications that are impactful, easy to understand, and aligned with customer marketing objectives-Lead the development of integrated marketing plans to support key messaging priorities-Develop digital content, including videos, blog posts, newsletters and social media posts that is backed by insights and highlights innovation-Work cross-functionally to ensure alignment and a focus on customer-first marketing
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Digital Marketing SpecialistLacoste Apr 2018 - Jan 2020Paris, Ile-De-France, Fr• Leads creative & content strategy for all paid digital campaigns for North America collaborating closely with design team• Leads strategy to maximize traffic and revenue through all paid acquisition channels (email, paid search, affiliate, display & social) • Manages external agencies to ensure ROI targets are met• Defines, creates & analyzes weekly & monthly reporting for leadership using Google Analytics • Develops end-to-end CRM programs like abandon cart series, lapse customer series, birthday series & more while conducting regular A/B tests -
Digital Marketing CoordinatorMoroccanoil Jan 2017 - Apr 2018New York, New York, Ny, Us• Manages & defines digital content & calendar. Responsible for all promotional & product launches.• Manages creative process with copy and design team approving all digital assets for campaigns• Manages all e-mail marketing efforts including content creation, segmentation, coding & QA• Manages external digital agency on all digital projects (site releases, landing page creation, on-site optimizations)• Responsible for customer on-site including loyalty program experience -
Digital Marketing & Sales CoordinatorSupersmile Apr 2015 - Jan 2017New York, New York, Us-Manages and develops content for integrated marketing campaigns in partnership with the CEO and Founder -Manages marketing programs and key relationships with retail partners (Ulta Beauty, Neiman Marcus and Amazon)-Launches new subsidiary brand, Petsmile and lead branding and marketing strategy• Represented the company in all all brand events including B2B retail conferences & trade shows -
Freelance Ad Sales Assistant At O, The Oprah MagazineHearst Magazines Jan 2015 - Mar 2015New York, Ny, Us• Supports current and new business opportunities in RFP process & sales presentations • Develops pitch decks in collaboration with account managers and marketing teams• Managed summer internship program• Utilized Excel, Salesforce, Keynote and MediaRadar to complete daily functions• Routed insertion orders and director's sign offs to corporate's production team -
Diversity & Inclusion Sociology Teacher AssistantPenn State University Aug 2012 - Dec 2012University Park, Pa, Us-Facilitated open discussions among several sections of students about current topics, gender and race issues-Graded students' blogs, participation, and overall section grade-Assisted students in preparing for exams and quizzes
Ashley Vargas Skills
Ashley Vargas Education Details
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Penn State UniversityMinor In Sociology And Spanish
Frequently Asked Questions about Ashley Vargas
What company does Ashley Vargas work for?
Ashley Vargas works for Youtube
What is Ashley Vargas's role at the current company?
Ashley Vargas's current role is Marketing Manager, YouTube.
What is Ashley Vargas's email address?
Ashley Vargas's email address is al****@****ile.com
What is Ashley Vargas's direct phone number?
Ashley Vargas's direct phone number is +157090*****
What schools did Ashley Vargas attend?
Ashley Vargas attended Penn State University.
What are some of Ashley Vargas's interests?
Ashley Vargas has interest in Writing, Blogging, Fashion, Social Media, Entertainment, Magazines, Media.
What skills is Ashley Vargas known for?
Ashley Vargas has skills like Social Media, Blogging, Marketing, Public Relations, Advertising, Customer Service, Social Media Marketing, Public Speaking, Sales, Microsoft Excel, Event Planning, Creative Writing.
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