❖ Consult with 9 concurrent high-tech manufacturing B2B clients to develop digital marketing programs and meet strategic objectives to grow digital presence❖ Overhaul scalable detailed analytics dashboard to measure and report quarterly social and website performance to inform a global corporation’s ongoing digital strategy❖ Implement digital marketing campaigns to promote product launches, trade shows, acquisitions, and positive brand image, growing followers by 94% across 16 client channels❖ Attend industry events, understand end users’ needs, and build target audiences to direct strategic planning❖ Create and deliver biweekly eNewsletters, build media lists, distribute press releases, and work with vendors and media representatives to build brand awareness❖ Recruit, train, and oversee 4 interns in partnership with university co-op programs

❖ Managed daily operations for virtual international Agile team, planned Sprints, oversaw task completion, assessed and optimized processes, tools, and technologies to increase team productivity by 50%❖ Implemented WordPress blog, evaluated, prioritized, and led new feature development to provide valuable tools and resources for project managers in higher education❖ Identified problem areas and drove developers to improve site speed by 400%, and coordinated testing and emergency fixes❖ Delivered 10 projects on time and within the required scope and budget, including formulating marketing plan and large website enhancements in line with company objective to double revenue ❖ Conducted surveys on blog features, initiated email automation, lead generation, and SEO, and established and monitored performance analytics❖ Generated content calendar and created visuals for blog and social media, and collaborated with writers to edit weekly articles, adhering to SEO principles

❖ Managed and improved storefront processes, and performed client consultations ensuring client satisfaction❖ Assembled and decorated cakes, cupcakes, and desserts

❖ Authored WordPress blog, managed and maintained website, and created content for social media, including: Facebook, Twitter, Pinterest, and Slideshare❖ Performed administrative tasks, including creating and issuing press releases and email blasts, as well as phone and email follow-ups

❖ Coordinated and advertised 18 events per year, engaging students through several fundamental learning goals❖ Enforced and explained policy, as an informed resource and positive role model for up to 60 residents of various ages, backgrounds, and academic disciplines❖ Collaborated on teams of 8 and 12 for community building and crisis management❖ Prepared timely documentation of administrative duties

❖ Led long-term HTML to CMS website conversions and high-priority projects❖ Communicated with faculty and staff to determine website needs andmaintain content and multimedia for academic programs, university departments,and centers❖ Provided CMS training for university departments