Ashley Berry Email & Phone Number

Los Angeles, Ca, Us

Assisting small and large e-commerce brands with business aspects from product creation to visual direction.www.withberry.com• Campaign direction & execution• Website layout creation & enhancement• Product copy & publishing • Site merchandising & management• Social media & E-mail marketing• Set production & development

Los Angeles, Ca, Us

Oversee the ecommerce department, develop growth strategies with A/B tests while using analyzed data for forward thinking decision making.

Laguna Beach, Ca, Us

Manage brand campaigns within a variety of consumer categories while analyzing campaign data for strategic decision making.• Build partnerships with over 100+ content creators monthly to activate affiliate marketing campaigns with: HelloFresh, Hallmark, Disney+, and more.• Reach team sales goals of over $100,000 and brand campaign goals that are tracked through SalesForce.• Develop a deep understanding of brand campaigns and strategically pitch content creators that will increase brand awareness.• Manage over $800,000 in brand campaigns per month from pitch to completion to achieve campaign timelines.• Report analytical findings and completed campaign stats to guide the campaign team’s future strategies.

As a Brand Coordinator, I am in charge of maintaining the brand's image as well as contributing to marketing and product activities within the wholesale and e-commerce departments while managing projects and teams.• Establish the brand image for both wholesale, retail and social media platforms • Organize all product launches for both wholesale and retail styles via online platforms (Shopify+, Joor)• Manage all product launch activities including: organizing assets, producing product information and publishing products according to curated launch schedule• Participate in and construct all weekly team meetings expressing what needs to be covered in the Ecommerce and Wholesale department • Positively communicate with different team members in order to complete or assist with tasks, such as image editing, resizing and renaming• Review and decipher analytical data provided by both wholesale and retail applications

As a Production Coordinator, I am in charge of producing and contributing to the wholesale and e-commerce activities, as well as support the company's current and future goals both aesthetically and financially.RESPONSIBILITIES• Create wholesale product data and line sheets that can be easily shared to retailers.• Produce product copy that will best highlight the aesthetic and positive functions of a product.• Work along side creative director to create and develop impactful marketing campaigns based on products, audience and events within the established marketing calendar.• Measure campaigns and consumer patterns, as well as product trends and turnover rates in order to create a progressively positive marketing impact.• Interpret data from various curated reports and present findings to e-commerce team to assist with brand and product growth and exposure.• Study and utilize social media channels in order to advance brand reach and marketing strategies.• Create and implement advantageous SEO techniques through collaborative efforts with the e-comm team in order to increase site and product search ability.• Manage team and interpersonal tasks needed to achieve weekly, daily and monthly goals.

New York, New York, Us

MERCHANDISING• File and manage approved purchase orders while communicating PO information with other departments• Assist in the positive expression of the brand by implementing ideas and strategies for online merchandising• Compile product information using programs such as Excel and Google Spreadsheets• Contribute to weekly team meetings as well as develop strategies based off of presented information from thee-commerce team• Provide assistance to the Creative Director by creating weekly photography and editorial shoot itinerariesMARKETING• Assist with the creation of implement marketing campaigns• Continuously build and sustain brand ambassador accounts• Collaborate with e-commerce team to create advantageous marketing strategies• Set segmented goals for each activated marketing strategy• Analyze implemented marketing tactics• Develop improvements after review of campaign analyticsE-COMMERCE• Stay up-to-date with e-commerce trends• Review site impressions (page loading times, add to/abandoned carts, popular products, etc.)• Assist in daily site merchandisingPHOTOGRAPHY• Create impactful imagery for social media channels• Collaborate with stylist and creative director in all photo shoots• Assist with studio scheduling, model casting and set creation• Maintain organization within the photography studio

La Mirada, California, Us

E-COMMERCE• Communicate with vendors to assist their business goals• Create and manage products through different e-commerce systems• Merchandise products within curated collections• Schedule and execute promotions for online products• Review vendor websites and adjust when needed• Assist brand and Creative Director with website launchesINVENTORY MANAGEMENT• Utilize and stay up-to-date on the 3rd party management system• Collaborate with warehouse team in order to allocate inventory correctly• Organize information provided by vendors to give to corresponding departments• Send inventory and received reports to corresponding vendorsMARKETING• Create newsletter accounts through Mailchimp and MadMimi• Curate templates for newsletter accounts • Plan and construct marketing media such as banners and newsletterss• Send test and confirmations of newslettersPHOTOGRAPHY• Schedule and Manage the photography tasks requested• Collaborate with the the Creative Director and Photographer for visual direction• Provide and/or communicate creative direction given by client or Creative Director• Review and upload product and brand imagery

La Mirada, California, Us

E-COMMERCE• Create and edit products through excel for online shopping and inventory systems• Merchandise products to match vendor's customer needs• Edit products for promotions by vendor request• Assist vendor manager with various vendor requests and department tasks• Upload imagery to online storesMARKETING• Create banners and promotions using provided or produced media• Embed proper URL's to corresponding imagery• Upload provided or created imagery to online storePHOTOGRAPHY• Assist with scheduling photo requests with photographer• Prep products and assist with brand photo shoots• Crop and adjust photos using Adobe Photoshop and Lightroom• Manage photos through an organizational data naming process

Huntington Beach, Ca, Us

• Work with 80’s Purple owners and vendors to improve promotional impact• Plan and implement photo shoots for vendors that the company manages• Support different departments by assisting with needed tasks• Learn about the different company business practices and how they impact productivity

Bachelor Of Applied Science (B.A.Sc.), Fashion Merchandising

Associate Of Science (A.S.), Fashion Merchandising