Ashley Mo

Ashley Mo Email and Phone Number

Head of Growth Marketing | Digital Strategy | Data-Driven Marketer @ Cresset
Ashley Mo's Location
Chicago, Illinois, United States, United States
Ashley Mo's Contact Details
About Ashley Mo

Every business needs to drive growth and that’s why you hire a leader who understands consumer psychology, thrives on competition, and adapts to an ever-changing digital environment.As a marketer, project manager, and change agent for some of the fastest-growing companies in the planet, I love figuring out the ideal growth strategy for every business. A few of my professional highlights:• Driving 40% YoY lead growth after taking over management of a firm's digital marketing campaigns• Creating the go-to-market (GTM) launch strategy for a fintech startup’s new B2B product launch• Writing the playbook for YouTube performance ads while working directly with Google product managers• Leading paid ad strategy through the IPO of a top ecommerce social media app• Establishing the organic growth strategy (SEO) for the go-to family office for entrepreneurs• Introducing the world's largest professional networking platform to new customers in a growing region• Speaking on growth marketing best practices at HeroConf, Search Marketing Expo (SMX), and Social Media Strategies SummitI'm always down to share ideas with other thought leaders (it's hard to turn my marketing brain off). Reach out to chat about consultations or speaking engagements.

Ashley Mo's Current Company Details
Cresset

Cresset

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Head of Growth Marketing | Digital Strategy | Data-Driven Marketer
Ashley Mo Work Experience Details
  • Cresset
    Director, Growth Marketing
    Cresset Jan 2023 - Present
    Chicago, Il, Us
    - Drive digital paid and organic growth strategy across Cresset and Cresset Partners- Achieved 40% YoY growth in MQLs after taking over management of demand and lead gen campaigns- Lead team of media buyers, SEO consultants, and web development- Onboarded Salesforce Marketing Cloud including integration of CRM data into Intelligence, transition from Account Engagement to Email Studio & Journey Builder, and setup of Personalization- Lead cross-functional initiatives including brand integration, website restructure, and podcast ad launch
  • Plastiq
    Senior Growth Marketing Manager
    Plastiq Aug 2021 - Jan 2023
    San Francisco, California, Us
    - Drive B2B & B2SMB growth across Plastiq's 4 lines of business via direct, organic, paid, and email channels- Built lead gen & account-based marketing program and MQL pipeline to Sales- Optimize customer acquisition cost via paid media optimizations and CRO- Develop and drive the GTM strategy for Plastiq Accept, defining goals, audience, positioning and messaging, channel strategy, and email nurture- Partner with stakeholders across Sales, Analytics, Finance, Product and Brand teams on marketing campaigns, A/B testing, and measurement framework- Oversee paid media agency, vendor relationships, and marketing contractors
  • 3Q Digital
    Account Director
    3Q Digital Jun 2020 - Aug 2021
    Chicago, Illinois, Us
    - Clients: LinkedIn, Pinterest, One Medical, Curiosity Stream- Lead cross-channel strategy and testing across paid search, paid social, display, app, and video campaigns- Grow users and revenue for mid-size and enterprise clients ($6MM - $60MM budgets) while consistently hitting top-line performance goals & KPIs- Drive experimentation agenda & develop data-driven insights for creative, audience, and landing pages- Work cross-functionally with Creative & Decision Sciences teams on testing roadmap and measurement framework - Recommend full-funnel strategies and ad tech solutions- Own relationships with executive client stakeholders- Speak at industry conferences (SMX Advanced, Social Media Strategies Summit, State of Search) and contribute thought leadership to industry publications (Search Engine Land) on growth marketing and digital strategy
  • 3Q Digital
    Regional Director, Apac
    3Q Digital Jun 2019 - May 2020
    Chicago, Illinois, Us
    - Client: LinkedIn APAC- Lead the Singapore paid media team at the largest independent agency in digital marketing- Oversee all APAC operations and regional initiatives for enterprise accounts- Recruit, develop, and mentor top digital marketing account managers, including 5 direct reports and 1 contractor
  • 3Q Digital
    Account Lead
    3Q Digital Jul 2015 - Jun 2019
    Chicago, Illinois, Us
    - Lead multi-channel strategy and identify growth opportunities on key agency accounts.- Oversee team of three and $18MM+ media budget- Developed the agency’s methodology for YouTube user acquisition- Winner of the 2018 Google Premier Partner Award in Video Innovation- Manage paid search, display, mobile, and video advertising campaigns for both B2B & B2C clients.- Experience in financial, healthcare, education, media, and tech industries.- Specialties in Google Ads, Apple Search Ads, Bing Ads & YouTube ad platforms.
  • Bocandy
    Marketing Consultant
    Bocandy Feb 2015 - Jul 2015
    Detroit, Michgan, Us
    Managed blog and social media for Bocandy brands, specializing in Instagram growth and brand engagement. Drove 100% MOM increase in referral traffic and subscription sales.
  • Message Blocks
    Director Of Marketing
    Message Blocks Apr 2014 - May 2015
    Ann Arbor, Michigan, Us
    Defined and implemented inbound marketing strategy for emerging event technology platform. Designed automated email workflows and created marketing & sales collateral to nurture existing clients and prospects. Organized website rebranding project, overseeing designer and technical team.

Ashley Mo Skills

Start Ups Email Marketing Blogging Css Entrepreneurship Social Media Marketing Marketing Strategy Wordpress Copywriting Qualtrics Google Adwords Customer Service Survey Research Spss Sem Html Ppc

Ashley Mo Education Details

  • University Of Michigan
    University Of Michigan
    Psychology

Frequently Asked Questions about Ashley Mo

What company does Ashley Mo work for?

Ashley Mo works for Cresset

What is Ashley Mo's role at the current company?

Ashley Mo's current role is Head of Growth Marketing | Digital Strategy | Data-Driven Marketer.

What is Ashley Mo's email address?

Ashley Mo's email address is as****@****tiq.com

What is Ashley Mo's direct phone number?

Ashley Mo's direct phone number is +124863*****

What schools did Ashley Mo attend?

Ashley Mo attended University Of Michigan.

What are some of Ashley Mo's interests?

Ashley Mo has interest in Psychology, Dating Advice, Product Marketing, Michigan, Movie Business, Human Behavior, Marketing, Cognitive Psychology, Web Marketing, Entertainment.

What skills is Ashley Mo known for?

Ashley Mo has skills like Start Ups, Email Marketing, Blogging, Css, Entrepreneurship, Social Media, Marketing, Marketing Strategy, Wordpress, Copywriting, Qualtrics, Google Adwords.

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