Ashley Mo Email & Phone Number

Chicago, Il, Us

- Drive digital paid and organic growth strategy across Cresset and Cresset Partners- Achieved 40% YoY growth in MQLs after taking over management of demand and lead gen campaigns- Lead team of media buyers, SEO consultants, and web development- Onboarded Salesforce Marketing Cloud including integration of CRM data into Intelligence, transition from Account Engagement to Email Studio & Journey Builder, and setup of Personalization- Lead cross-functional initiatives including brand integration, website restructure, and podcast ad launch

San Francisco, California, Us

- Drive B2B & B2SMB growth across Plastiq's 4 lines of business via direct, organic, paid, and email channels- Built lead gen & account-based marketing program and MQL pipeline to Sales- Optimize customer acquisition cost via paid media optimizations and CRO- Develop and drive the GTM strategy for Plastiq Accept, defining goals, audience, positioning and messaging, channel strategy, and email nurture- Partner with stakeholders across Sales, Analytics, Finance, Product and Brand teams on marketing campaigns, A/B testing, and measurement framework- Oversee paid media agency, vendor relationships, and marketing contractors

Chicago, Illinois, Us

- Clients: LinkedIn, Pinterest, One Medical, Curiosity Stream- Lead cross-channel strategy and testing across paid search, paid social, display, app, and video campaigns- Grow users and revenue for mid-size and enterprise clients ($6MM - $60MM budgets) while consistently hitting top-line performance goals & KPIs- Drive experimentation agenda & develop data-driven insights for creative, audience, and landing pages- Work cross-functionally with Creative & Decision Sciences teams on testing roadmap and measurement framework - Recommend full-funnel strategies and ad tech solutions- Own relationships with executive client stakeholders- Speak at industry conferences (SMX Advanced, Social Media Strategies Summit, State of Search) and contribute thought leadership to industry publications (Search Engine Land) on growth marketing and digital strategy

Chicago, Illinois, Us

- Client: LinkedIn APAC- Lead the Singapore paid media team at the largest independent agency in digital marketing- Oversee all APAC operations and regional initiatives for enterprise accounts- Recruit, develop, and mentor top digital marketing account managers, including 5 direct reports and 1 contractor

Chicago, Illinois, Us

- Lead multi-channel strategy and identify growth opportunities on key agency accounts.- Oversee team of three and $18MM+ media budget- Developed the agency’s methodology for YouTube user acquisition- Winner of the 2018 Google Premier Partner Award in Video Innovation- Manage paid search, display, mobile, and video advertising campaigns for both B2B & B2C clients.- Experience in financial, healthcare, education, media, and tech industries.- Specialties in Google Ads, Apple Search Ads, Bing Ads & YouTube ad platforms.

Detroit, Michgan, Us

Managed blog and social media for Bocandy brands, specializing in Instagram growth and brand engagement. Drove 100% MOM increase in referral traffic and subscription sales.

Ann Arbor, Michigan, Us

Defined and implemented inbound marketing strategy for emerging event technology platform. Designed automated email workflows and created marketing & sales collateral to nurture existing clients and prospects. Organized website rebranding project, overseeing designer and technical team.