Ashley Loera Email & Phone Number

California, United States

Orange County, California Area

• Solely responsible for the CHOC Walk in the Park presented by the Disneyland Resort and the CHOC Children's Poker Tournament, two key Signature Events for the CHOC Foundation that raise over $3.5 million every year
• Spearhead marketing efforts for CHOC's most visible community event the CHOC Walk in the Park, targeting markets across the country through digital and print advertising, local radio and tv promotion and numerous.
• Manage email communication strategies and implementation to an audience of over 100,000 participants to drive registration, promotion and fundraising efforts
• Lead driver in the creative process, managing all visual and branding elements that are promoted to a national audience, including websites, logos, collateral, merchandise and more from conceptualization to production
• Integral in the team development process, creating all coaching strategies and building relationships with the 400+ teams that raise over $2 million of the total fundraising for the CHOC Walk
• Responsible for all event elements from start to finish, including planning and execution of event logistics, technology onboarding and implementation, training materials, micro-events, vendor management, fulfillment.

Orange County, California Area

• Worked in alliance with the Special Events team to plan and manage fundraising events for the CHOC Foundation, including the CHOC Walk in the Park, CHOC Children's Gala, CHOC Poker Tournament, CHOC Children's Classic.
• Reached an annual fundraising minimum of $1.5+ million and adhered to fundraising best practices and benchmarks
• Specialized in communication strategies across all events, including social media marketing, mass email communications, on-campus promotions, and paid media
• Managed large-scale volunteer groups through every stage of development, including recruitment, communication, training and event day execution
• Responsible for planning and execution of event logistics, vendor management, creative development, invited guest experience, administration and other duties across all signature events
• Collaborated with other Foundation and hospital staff, hospital leadership and volunteers to identify, cultivate and solicit individual and corporate prospects for sponsorship and in-kind donations.

• Contracted by various contacts from Walt Disney Parks and Resorts and Anonymous LLC to project manage a variety of events including: corporate events, conventions, galas, fundraisers, private parties, award dinners, etc.
• Managing numerous aspects of the planning process, including reservations, check in, budgets, overall timeline, team meetings, collateral and marketing, staffing plans, etc.
• Working closely in conjunction with event partners in entertainment, security, audio visual, banquets, and more

Orange County, California Area

• Responsible for overall invited guest management for their inaugural event - Fantasy Sports Combine. Responsibilities included travel arrangements, hotel accommodations, VIP logistics managed through personalized.
• Working directly with guests to coordinate every aspect of their experience, with an emphasis on high touch and relationship building through constant phone and email contact
• Heavily involved in all event planning details including banquet orders, budgets, contracts, and vendor relations

Anaheim, CA

• Accountable for recruitment, training and maintenance of a group of 400+ Disney Reps for all media events executed for Walt Disney Parks and Resorts
• Partnered with key Alliance Marketing leadership and a diverse project team to develop a training course that would engage Cast Members from multiple lines of business
• Maintained strong communication through consistent updates on Disney social media platform Yammer, including management approval through content calendars and design strategies
• Utilized in-house content to create training material for Disney Reps to utilize on mass media, including binders, pamphlets and the beta stages of an application
• Key spokesperson in the Disney Rep program for all Special Events meetings, providing updates, issue control and future recommendations

Anaheim, CA

• As a dynamic member of various project teams, consistently demonstrated versatility in multiple roles and was recognized for innate team leadership and communication abilities
• Responsible for the planning and execution of high profile Marketing initiatives within Walt Disney Parks and Resorts
• Coordinated all aspects of the planning process from start to finish, including high level presentations, intricate process flowcharts, numerous daily meetings, and complete organization in support of the Event Manager.
• Maintained close partnerships and communication with our resort partners such as broadcast services, park operations, entertainment and culinary services

Anaheim, CA

• Extensive scheduling of Disney interview subjects for radio broadcast and TV media during Resort initiatives such as film premieres and attraction grand openings
• Working with press releases and in-house information to communicate the Disney message via the interview subjects to the media
• Handling media professionals day-of-event, executing special events skills of quick thinking, prioritizing, and organization

Master'S Degree, Professional Communications, Emphasis On Social Media Marketing

Activities and Societies: -Professional Track of Communications -Master's Project: Social Media Marketing Campaign for local cat shelter.

Bachelors Degree, Communications; Emphasis On Journalism

Activities and Societies: -Public Relations Student Society of America, Fullerton chapter -Event Planning and Management of Newport Beach.

High School Diploma, General Education

Activities and Societies: Editor-in-Chief of The Daily Titan, Senior Class Secretary, Key Club, Habitat for Humanity