Ashley Lopez Email & Phone Number

Los Angeles, Ca, Us

Los Angeles, Ca, Us

• Produced luxury 7-day destination retreat for music festivals' influencers in Ocho Rios, Jamaica• Executed creative concept to completion for client's needs to enhance festival branding and awareness• Directed influencer liaison, venue, budgets, travel, entertainment, logistics and negotiated contracts with venues and vendors; reduced client's projected expenses by 20%• Programmed daily itineraries and custom experiences for influencers• Increased social media traffic by 15% and Marketing ROI by 20%https://risefestival.com/

• Directed 15+ non-profit program events ranging from 30 to 5,000 attendees• Produced world's largest Navajo Rug Show event, Annual Gala & highest grossing Live Auction at Deer Valley Resort; managed permits, staffing, vendors, staging, A/V and catering • Executed 300+ volunteer training seminars; site selection, scheduling, travel, registration, speakers and event materials • Directed influencer program, strategic partnerships, sponsorship; forged media relationships with editors, reporters, bloggers and influencers• Executed budgets & grant research; increased 2018 donor support by 15% and developed three partnerships with nation-wide campaignshttp://www.anelder.org/

• Directed brand activation and experiential marketing at industry events of 20,000 people for prominent clothing brand• Managed brand and influencer partnerships with marketing strategies that generated opportunities for sales team; increased sales by 20%• Managed marketing and organizational financial budgets• Renegotiated vendor contracts and reduced expenses by 15%• Collaborated with designers on creative for campaigns and shoots

Sydney, Nsw, Au

• Managed production of 15+ large scale experiential brand activations and campaigns for sponsors across a portfolio of (300,000+ attendee) music festivals (CUB, Red Bull, Bundaberg, Lipton Ice Tea, VANS, El Jimador, SONY, and more)• Collaborated with team on creative design and experiential marketing campaigns, managed production, sourcing and day-of site production for award-winning activations across nationwide tours• Oversaw brand deliverables, strategy and activations for premier brands at Australia's leading music festival properties, including: - Parklife, Big Day Out, Soundwave, Groovin'​ the Moo, Stereosonic and Bluesfest- Clients: Red Bull, Bacardi, SONY, VANS, Carlton United Breweries, Diageo, Headspace, RDIO, V Energy, SOL Republic, JBL, Virgin Mobile and Grill'd Burgers• Produced national tour travel itineraries, security, communication and production schedules; reduced production expenses by 10% through vendor negotiation• Procured city permits, civic documents and all vendor safety and liability documentation• Stakeholder liaison; created/executed contracts, activation budgets, post-evaluation and wrap up reports and ensured highest quality and reporting of all deliverables• Liaised with venue and site managers to ensure all activation and site requirements were met for each client• Managed national tour accreditation

• Contracted to manage 25 vendor and brand activations for 3-day festival, ensured each client’s contractual site space and production was executed during the festival• Procured vendor permits and production paperwork prior to load-in; communicated with promoters/site managers and ensured deliverables were met• Managed talent and 10 sponsor relations, fulfilled contractual obligations, including communications, schedule creation, budget administration and day of event coordination• Enhanced client satisfaction ratings by scheduling on-site service requests, managing festival logistics and vendors' booth functionality needs to meet demands

Ultimo, Nsw, Au

• Executed highly publicized 2013 Mother of the Year Awards across all 8 States• Provided full service event planning and national marketing campaigns for 15 red carpet events with 500+ attendees • Maintained strong media and press relationships; liaison for high profile guests, speakers and dignitaries• Produced contracts; negotiated past vendor contracts down by 20%• Managed 10 sponsor relationships including 4 newly developed sponsors • Attentively liaised with 15 venues, 30 vendors and organized travel for 100+ across all 8 States

Sydney, Nsw, Au

⋅ Writing and producing sales proposals⋅ Drafting and finalising contracts⋅ Creating and budgeting festival brand activations⋅ Implementing and producing touring activation's⋅ Organizing travel and accommodation for national tours⋅ Overseeing security, communication, risk management and production schedules⋅ Staffing overview, scheduling and management⋅ General management of site crew, production managers, account managers and interns⋅ Developing and maintaining key relationships with contractors and suppliers⋅ Providing regular progress updates to key staff regarding the event planning⋅ Developing, maintaining and reconciling event budgets⋅ Delivery of contractual benefits before, during and after the event on behalf of the promoter

⋅ Produced innovative events along with marketing strategy, managed social media sites and produced monthly newsletters to current and target clients⋅ Facilitated Oktoberfest festival events and hospitality camping in Munich, Germany (up to 300 participants); Produced nightlife events and excursions in Barcelona (up to 100 participants)

Bachelor Of Science - Bs, Events Planning & Experience Management

Spanish