(Previously Engagement Specialist, January 2022 – November 2022)Overall: Oversee firmwide conference planning and educational content delivery strategy for experienced financial advisors at Raymond James- Provided content planning, coordination and support for 17+ Private Client Group (PCG) conferences on an annual basis- Acted as primary stakeholder for five regional conferences, totaling upwards of 500 attendees each- Secured and managed partner sponsorship revenue of $4M+ annually, operating all programs above breakeven- Developed and maintained relationships with home-office departments, executive leadership, 40+ partner firms, event stakeholders, and external speakers and speaking bureaus- Utilized knowledge of firm initiatives, internal departments and the current financial landscape, alongside data and research, to develop and execute to an editorial calendar for the PCG Education department, including conference agendas at the national and regional level- Effectively communicated regularly with cross-functional teams, partner firms and speaking bureaus to foster collaboration in content delivered to financial advisors in the field- Identified process gaps and areas of opportunity across conference planning coordination and execution, making appropriate recommendations for improvement - Trained and developed junior team members, including day-to-day management and workflow oversight

(Previously Senior Account Executive, October 2015 – December 2016)Overall: Day-to-day relationship manager and marketing contact for highly visible Private Client Group - Collaborated with business units at all levels for ICD, RJA and IAD to strategize, plan and execute on marketing campaigns and collateral needed to meet business needs and objectives (external recruiting and internal advisor-facing)- Executed marketing support for national conferences ELEVATE and SDC in coordination with all stakeholders, including meeting planning, executive/corporate communications, PCG Education, etc. while providing the additional structure and processes needed to efficiently move projects through the internal marketing agency- Proposed editorial calendars and flight plans for various marketing programs in conjunction with larger firm-wide initiatives and themes, including the production of ‘The Culture’ magazine, a 36-page publication for employee advisors, requiring coordination and buy-in from executive management- Provided leadership for the productizing of marketing materials, creating more turn-key recruiting ‘products’ and savings accessible to all RJA branch/complex managers and across the ICD recruiting team- Hosted home-office visits on behalf of the marketing department for external advisors considering Raymond James

Overall: Manage brand partnership with Villanova University and Valparaiso University while maintaining the online student experience from the production of digital marketing materials through student enrollment.- Collaborates with cross-functional team members (Sales, Technology, Instructional Design, Finance, Academic Administration, and Marketing Services) to support the operation of university programs, 100% online- Manages all day-to-day marketing activities associated with the Villanova University and Valparaiso University product lines, from media buying (digital and print), paid search, SEO, graphic design, copywriting, database marketing, and corporate sales- Develops and recommends marketing budgets and strategies, overseeing $3.2 million yearly - Conducts regular analysis of brand performance in the areas of sales, budgets, enrollments, and customer retention- Regularly researches and provides analysis on market trends and competitive products to identify opportunities for growth, including new degree programs and line extensions- Ensures all marketing materials, including websites and landing pages, meet brand guidelines and provides appropriate direction for updates as needed

Overall: Oversees and executes on public relations strategy for leading consumer products company and its brands, including “set it and forget it” Ronco, DualSaw/DualTools and eDiets.com- Supports multi-channel product sales through media outreach, including print, radio, television and digital media (sum of views via print & digital totaled 19,887,445 in November alone)- Drafts and distributes all corporate and brand media releases in compliance with vendor/retail partnerships and SEC regulations- Completes corporate and brand website updates utilizing WordPress- Creates and maintains calendar of news-worthy events across all brands, working alongside executives from all departments- Plans and executes on all corporate events, including press events, trade shows and sales line reviews- Manages and allocates a yearly budget of $120,000+- Manages external public relations firm

Overall: Support the CEO/President and COO in driving the creation and execution of all internal and external communications for the public company and its subsidiaries AsSeenOnTV.com and eDiets.com, Inc.- Developed strategic communications strategies and plans utilizing traditional and social media in alignment with business goals and objectives- Managed contract resources including public relations firm and investor relations firm as well as strategic partnerships to increase company’s exposure in the As Seen On TV category- Drafted all company media releases and proofed other forms of internal and external communication, including website copy- Secured and organized local and national media coverage, working with reporters and television producers (namely talk show) to generate visibility for As Seen On TV products and company announcements- Designed, wrote and implemented email newsletters to customer database of 60,000 subscribers while maintaining a 20% open rate- Managed all social media accounts (Facebook, Twitter, Pinterest, LinkedIn, Google+, and YouTube) and content creation for AsSeenOnTV.com, including the design of graphics utilizing Adobe Creative Suite- Increased Facebook fans by 120% (from 24,900 to 55,000) from November 2012 to April 2014- Managed ‘As Seen On TV’ blog, maintaining editorial calendar and correspondence with contributors- Developed eDiets.com online shop, overseeing product suppliers, product development and fulfillment- Liaison to investor community for company communication (mailings, email newsletters, website updates) and investor relations inquiries, maintaining corporate website in compliance with SEC regulations

(Previously Product Development Coordinator, June 2010 - March 2012)Overall: Deliver products and innovative inventions to marketplace through brand management and creation, packaging design, logistics, inventory management, and sales- Conducted research on product/market, competitors, industry, pricing, demographics and retail opportunities- Developed pricing/pack strategies- Sourced and compared all raw materials to achieve lowest possible COG (cost of goods)- Planned manufacturing, promotional budgets and timelines from conception to launch in order to maintain a successful P&L- Identified and communicated key features and benefits to create relevant messaging to resonate with target market- Facilitated development of product packaging including brand identity, logo and copy with third-party designer- Scripted and produced promotional efforts such as b-roll and still photo shoots to air on live shopping networks (HSN, QVC, etc)- Developed growth opportunities, business objectives and brand strategies within the brand that aligned with global retail plan- Managed sales support including POS, sales presentation, stills, show host support, guest selection, b-roll/animation, retail comps, oversell, returns, etc.- Collected and analyzed sales; determined future direction based on level of success

- Designed 10-page sponsorship packet to secure sponsors for the American Cancer Society’s “The Cattle Barons’ Ball” (raised $17,500 as of April 2010)- Designed invitation distributed to 1,500 households, notifying them about the event- Designed tickets and programs for the day of the gala (June 5, 2010), given to an expected 300 attendees- Maintained an open line of communication with ACS Executive Director for North Central Florida through phone, e-mail and in-person meetings- Worked with print company to negotiate prices as well as ensure correct printing specs and quantities

- Completed copywriting jobs for print advertisements, signage, radio spots and banner ads for various clients including McDonald’s, Advanced Disposal, Comcast and Visit Jacksonville- Completed design revisions to ongoing projects in Adobe InDesign, Illustrator and Photoshop

- Organized and hosted four informational events, attracting 50-plus engineering students each, to promote the Navy’s Civil Engineering and Nuclear Officer programs- Developed and presented informational presentations with another Street Team member at each event, generating a total of 87 unduplicated leads for a local Navy recruiting officer- Contacted engineering campus organizations to co-sponsor events and inform members of opportunities with the U.S. Navy- Managed a budget of $3,000 for all advertising and event materials over the course of the Fall semester