Ashley Shapiro Email & Phone Number

New York, New York, United States

Wesport Ct

Building and maintaining customer relationships. Acting as a sales representative. Meeting sales targets and quotas. Running sampling events to increase brand awareness and engagement.

Managed team of 6 to assist them in executing tasks for Hero Cosmetics and answer questions as they arise. I continued to create my own content and complete tasks according to expectations and deadlines.

Planed campus wide events such as tabling and pop ups. Created social media content for personal account. Educated students on products, increase brand awareness. My goal is to promote the power of skincare and self confidence.

Assisted in the day-to-day needs of managing assets for brand accounts, relationships with outside partners, and competitive research. Partnered on projects and requests from the Digital and/or Sales team. Sourced and brief UGC and influencers.

Created unique and engaging content using trending sounds and hashtags for Rate My Professor on TikTok to educate Syracuse university students on its benefits.

Participated in gifting campaigns & provide product feedback. Create content for brands in exchange for gifting. Facilitate partnerships between CF and Alpha Xi Delta to share products with members. Have previously organized over 100 house members to make engaging content for the brand as well as personal content creation. Worked with brands: Prada Beauty, Kielhs, Valentino Beauty, Rare Beauty, Elemis, Viktor & Rolf, Origins etc

Increased brand awareness and brand awareness for Aquphor in my community. Assisted in securing entries into the mystery box giveaway campaign. Represented Aquaphor to Syracuse community.

Mange a team of 4 to develop campaign for Feast Coast and work with creative team to develop campaign. Meet weekly with team to develop creative brief, target persona and develop advertising strategies.

Worked with NYX Cosmetics to promote brand at campus concert, Juice Jam. Managed team of 4 to facilitate product distribution, content creation, and brand promotion. Collected over 100 pieces of media for the company.

New York, United States

Supported Luxury Media team. Performed competitive analysis to identify trends in imagery, copy and medium to look for whitespace and opportunity for the fragrance brands within the portfolio. Helped templatize presentation decks and processes to send to brand teams. Supported luxury media team on all brands within the luxury skincare, fragrance and makeup categories: Marc Jacobs, Gucci, Philosophy, Burberry, and Calvin Klein. Attended learning sessions with Coty team to expand professional skills.

Supported PR and Digital strategy teams with end of year reporting for lifestyle team. Performed research and market analysis activities. Helped prepare media announcements, press releases and media clippings. Worked on beauty accounts; Glow Recipe, MAC, Tarte, Bubble, K18, Dyson etc

Manged a team of 4 to develop social media strategy for Original Grain and worked with creative team to develop campaign

Marketing Internship with a focus on social media, consumer engagement, and retail marketing. Build marketing campaigns and present new campaign ideas to the other marketing team members. Conduct research on K18’s target audience and market trends to assist the marketing team in planning new campaigns​​. Assist in planning and booking events & brand run experiences.

Conducted research on target audience to help create market plan for new campaigns and content.Assisted in content creation for Aquis content for TikTok, Reels, and BeReal

Syracuse, New York, United States

Manged a team of 4 to develop social media strategy for Off the Muck and work with creative team to develop campaign. Won Best Strategic Research & Insight

Worked an average of 15 hours a week on data collection via social media channels. Responded to customer service emails and ensured each email was resolved within a day. Assisted in social media planning. Collected data from each location for major point of purchase project and executed project throughout the summer. Continue to work through out the school year on a project by project basis.

Syracuse, New York, United States

Strategy team member for Gigi's Playhouse. Won best overall strategy.

Syracuse, New York, United States

Disclaimer: Not working with real clients, Greenhouse is a developmental program for students to gain a simulated advertising agency experience. -Work with team to run mock campaign for General Motors' Ebike, Ariv. -Working to develop a complete campaign -Work closely with client, creative team and strategists-Won "best overall campaign"

Bachelor'S Degree, Advertising

Activities and Societies: Alpha Xi Delta (Community Service Director), Newhouse Ambassador, TNH student run ad agency (Account Strategy.

High School Diploma