Ashley Lucas Email & Phone Number

Boise, Id, Us

Meridian, Idaho, United States

• Strategic Marketing Leadership: Creates and refines comprehensive marketing strategies that align with business objectives, focusing on brand positioning and growth. Ensures cohesion across social media, digital marketing, and events to enhance brand presence.• Social Media Oversight: Guides social media efforts, from content creation to audience engagement, ensuring alignment with brand goals. Content & Performance: Review major campaigns, monitor metrics, and prepare reports to optimize performance.• Digital Marketing Management: Oversees SEO, PPC, email marketing, and online ads. Monitors campaigns to improve ROI. Optimizes the website for SEO, UX/UI, and content updates.• Event Planning: Plans and manages events, from product launches to community engagements. Ensures seamless logistics and evaluates success.• Budget Management: Develops and manages marketing budgets, monitors spending, and provides detailed financial reports.• Co-op Marketing & Brand Communication: Manages co-op marketing agreements, oversee spending and reimbursements, and ensures consistent brand messaging.• NIL Deals with College Athletes: Develops NIL strategies, negotiates deals, and oversees promotional activities. Tracks and evaluates partnership impact.• Team Leadership: Lead the marketing team, set goals, provides feedback, and fosters skill development.• Market Analysis: Stays updated on industry trends and competitor activities to refine marketing strategies.• Customer Engagement: Enhances customer interactions through various channels and utilize feedback for strategy improvements.• Cross-Departmental Collaboration: Aligns marketing efforts with sales and other departments, supporting in-store promotions and staff training.• Printed Advertising: Develops and manages printed ad strategies, creatives briefs, and develops and fosters vendor relationships.

Manhattan, New York, United States

• Social Media Stats after 2 years: Increased views by 2500%, likes by 500%, posts by 250%, and followers by 200%. • Assisted a team of 10 agents• Creates and manages social media posts and reels for the agent team page and 4 individual agent pages. • Creates and implements the team's email marketing, social media marketing, and print marketing campaigns. • Shows team listings to prospective buyers, tenants, or agents when needed• Creates and compiles board packages, leases, disclosures, commission statements, and contracts.

New York, New York, United States

• Social Media Stats after 2 years: Increased views by 2500%, likes by 500%, posts by 250%, and followers by 200%. • Assisted a team of 10 agents• Creates and manages social media posts and reels for the agent team page and 4 individual agent pages. • Creates and implements the team's email marketing, social media marketing, and print marketing campaigns. • Shows team listings to prospective buyers, tenants, or agents when needed• Creates and compiles board packages, leases, disclosures, commission statements, and contracts.

Boise, Idaho, United States

Selected out of hundreds of applicants to represent the company alongside a co-representative as the two liaisons between the corporate division of Victoria’s Secret Pink and my college campus, as well as Campus Team. Lead and manage a team of 5. Creating tasks, improving skills, and mentoring them throughout the semester. Perform multiple responsibilities; product promotion, product feedback, managing a campus team, creating and managing the content on all social media accounts. Promote merchandise of the company through both personal and business (Campus Account) social media accounts, while wearing and giving feedback on PINK merchandise to Corporate offices.

Meridian, Idaho, United States

Worked as an intern for Scentsy specializing in engaging on all their social media platforms with their consumers. Built relationships with the team who have taught me in depth all about social media marketing, integrated marketing, and public relations. Created captions and creative ideas for posts that happen throughout the month. Involved in monthly and weekly marketing meetings. Utilized Digital Marketing Tools to engage with consumers, manage interactions, and created content for some of the social accounts. I am also currently developing a way to rebrand their Pinterest account and drive up engagement on this particular platform.• Specialized in engagement on all business social media platforms. Increased engagement by 75%. • Trained in specialized skills like social media marketing, integrated marketing, and public relations.• Content creation of posts, captions, and ideas for content creation for upcoming product releases. • Rebranding business Pinterest account. Increased monthly views by 35%. • Increased the revenue on Pinterest by 3x the amount in 2022 from 2021.

As a Shift Lead for Dutch Bros. Coffee my responsibilities include:Managing a team of three to six employees ensuring the highest levels of customer satisfaction and product quality are met during a 5-7-hour shift. A shift lead is also responsible for making sure the shift is profitable, productive while staying true to the company culture.

Turin, Piedmont, Italy

When I traveled abroad in Torino, Italy, I was given an amazing opportunity to do an internship with the Bologna & Ferrara chapter of Creative Mornings. For the internship I worked with another intern on coming up with strategies to help improve the engagement and appearance of the social media accounts. I also worked with the team when it came to creating content for the social media accounts. It was such a wonderful experience that I am so thankful to have had. I was able to learn more in depth about social media marketing on an international side and the importance of creating a brand digitally.

Remote

Worked as a sales and marketing intern for Greek House, an Inc 5000 company specializing in custom apparel for student organizations, businesses, and local groups. Built relationships with potential customers, existing customers, and past customers to drive sales. Utilized Greek House's proprietary CRM and Digital Marketing Tools to drive sales, manage leads, and customer accounts. Developed email marketing and outbound campaigns using PersistIQ to reach out to leads. Implemented Greek House's go to market strategy for gothreadly.com, Greek House's brand for Non-Collegiate Organizations. Created social media pages and assets to engage with potential customers on a local basis.

Boise, Idaho, United States

Bachelor Of Business Administration - Bba, Business Administration And Management, General, 3.67

Bachelor Of Business Administration - Bba, Entrepreneurship/Entrepreneurial Studies, 3.67

Education record

Activities and Societies: - Graduated with Honors Diploma - Leadership program from Sophomore to Senior Year - Blood Drive Assistant Manager