Ashley Mack Email & Phone Number

Atlanta Metropolitan Area

• Leads the design team from concept to completion across a variety of mediums for major accounts: Ford, Sam’s Club
• Oversees creative team and their work in a fast-paced agency environment across many deliverables, including broadcast and CTV/OTT/OLV, content creation for social media, UX/experience design, mobile app design.
• Translates client goals and requirements into clear, tailored creative solutions that achieve compelling results and ROI; presents work and pitches to client executives.
• Delivers against client expectations by holding work to high creative standards, ensuring both the quality and effectiveness of the work, leading and mentoring the creative team, and driving design innovation/trends.
• Intra-agency collaboration with account/client engagement teams, project management teams, pre/post production teams, etc. to execute creative across a large contract on-time and on-budget.

Atlanta Metropolitan Area

• Worked with C-suite and business development team to develop pitches, strategic plans, and compelling creative that increased company revenue and profits, including helping land a $390M government contract— the largest.
• Supervised the creative department against client deliverables by managing daily workflow, brainstorming sessions, troubleshooting and problem solving, relaying communications and feedback, and overseeing budgets and.
• Lead agency's creative ideology and quality of materials from end-to-end across a variety of mediums, including digital, print, web, social, interactive, video, etc. for all clients and internal teams

Greater Atlanta Area, Greater New York City Area

• Creative Director and marketing consultant for brand identity, design quality, user experience, content marketing, and product launch in a variety of market verticals: advertising, food & beverage, retail, real estate.
• Brand identity creation, brand strategy, and content strategy for multiple local businesses in the Atlanta and New York City areas

Greater Atlanta Area

• Created, scaled, and managed an in-house marketing agency from end-to-end. Oversight of 2000+ design and marketing projects across the team. Projects included branding, web design, wayfinding, murals, print, digital.
• Overhauled marketing and design team standards to support business development, helping increase the team win rate from 65% to 95% over the course of one year.
• Leadership of marketing and design team in collaboration with 10+ market verticals within the company, including global and regional partners

Greater Atlanta Area

• Management of internal global review & approval process for digital creative across 13 global brands, 4 global markets, 6 continents, 5,000+ tickets and 200,000+ assets for brand compliance, vendor requirements, UX.
• Large-scale project management with 100+ team members and 30+ agencies globally to successfully integrate 80+ new brand initiatives, marketing campaigns, and creative into web and mobile platforms within target launch.
• Creative direction and training for both the internal Global Digital Marketing Campaigns and training all third party creative agencies globally on brand identity, required marketing deliverables, and art production.

Greater New York City Area

• Art direction, copywriting, event programming, and project coordination for over a dozen high-profile properties nationwide, including Ponce City Market, Chelsea Market, and One Times Square
• Client relationship management with strategic partners, including Food Network, The History Channel, The James Beard Foundation, and The New York Food & Wine Festival

Greater New York City Area

• Professional artist by age 16. Art has been internationally shown in galleries, collected, and featured in both digital and print media