Ashley W. work email
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Ashley W. personal email
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Ashley W. phone numbers
Global Product executive with a track record of launching new hardware and software products to successfully drive revenue growth. Expert in customer discovery, establishing product market fit, and delivering compelling customer experiences that drive sales and engagement. Inspire the brightest, most innovative minds to disrupt B2B and B2C industries by recruiting world class teams then retaining employees by showing how driving business outcomes connects to their career aspirations. Delighting customers by leverage data science and analytics, user research, and human-centered design to tackle previously unsolved problems with diverse teams across PropTech, HR Tech / Employee Experience, Smartphone, and Smartdevice (Alexa) industries. EXPERTISE: Vision Setting | Business Plan Development | Strategic Planning & Partnerships | Organizational Leadership | UX and Customer Research | Competitive Analysis | Segmentation | Multi-Year Roadmap Planning | Concept Iteration | Agile Development | AI in Product | Go-to-Market Strategy | Product Lifecycle Management | Engagement & Retention | HR Tech
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Vice President Of ProductBold Jun 2023 - PresentSan Juan, PrBold's vision is to transform work lives. We provide online products, tools, guidance, and support to help job seekers make their jobs, careers, and workplaces better. When people are fulfilled in their careers, they live happier lives.
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MemberChief Sep 2022 - PresentNew York, Ny, Us -
Vp Of Product And DesignLessen Sep 2021 - Mar 2023Scottsdale, Arizona, UsReporting to the CTO at a hyper-growth unicorn start-up, built technology solutions that drastically improved the way home renovations, repairs, and maintenance were delivered. Reduced project time 20% by engineering the creation of targeted mobile and web-based experiences. Earned 4.9 stars on Lessen Pro app by leading the team that transformed the way tech-first home renovations and repairs were delivered to clients while delivering a constant stream of work with the fastest payments to service professionals. -
Head Of Product, Talent Management SystemsAmazon Oct 2018 - Aug 2021Seattle, Wa, UsOriginator of proprietary HR platform to manage the scale of Amazon talent globally by twice securing buy-in for the 3-year strategy and vision from C-level executives across divisions. Brought Agile best-practices to an international team of product managers, UX designers, engineers, data and research scientists to launch a manager targeted experience with 95% monthly engagement. Most recent innovation included a ML driven nudge-based service to assist leaders in identifying talent, growing their employees, and managing performance for globally dispersed teams. -
Head Of Online Experience, Amazon DevicesAmazon Aug 2017 - Sep 2018Seattle, Wa, UsSelected to transform and then grow a team to 65 members accountable for all Amazon device sales (Echo, Alexa, Kindle and Ring) and immersive digital experiences sales. Continually improved the product portfolio mix through the launch of ML models to match the best-fit product for each customer, multivariate testing to maximize conversion for each device, and innovative online experiences such as sizing Alexa glasses or demoing Alexa remotely.
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Head Of Eu Retail Experience, Amazon DevicesAmazon Oct 2014 - Aug 2017Seattle, Wa, UsConceived of breakthrough in-store interactive display leading to exceeding Alexa sales targets for the EU launch. This experience won the Gold Innovation Award from the Point of Purchase Advertising Institute and continues to be used across the Global Amazon footprint. Commissioned customer research to determine product and messaging variances across EU countries to ensure successful and culturally sensitive new device and service market entries
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Head Of Global Go-To-Market, Fire PhoneAmazon Apr 2012 - Sep 2014Seattle, Wa, UsRecruited to lead go-to-market efforts for the highest-exposure Amazon device launch to date. Responsible for building the marketing and sales organizations for the US, UK, and German launches. Gained C-level approval for mobile partner marketing agreements as well as product naming, messaging, and online user experience. Led extensive product marketing program with mobile carriers including integrated advertising, online marketing, in-store experiences, customer care, and field readiness.
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Director, Postpaid AcquisitionT-Mobile Apr 2010 - Mar 2012Bellevue, Wa, UsDeveloped national phone and rate plan offers based on T-Mobile's value leadership including industry changing 'Bring-Your-Own-Device' initiative. Then, initiated end-to-end marketing plans for each campaign based on research to balance awareness, consideration, and driving traffic to retail stores and the online channel. Created the first device-led year-round promotional strategy to gain new customers and help achieve acquisition growth targets. Established playbook across marketing, sales, customer care, finance, IT, and supply chain for streamlined execution. -
Director, Home Products And ServicesT-Mobile May 2008 - Mar 2010Bellevue, Wa, UsGained CEO approval for adjacent category entry. Envisioned the family and home strategies, 3-year product roadmap and accompanying business plan in order to differentiate T-Mobile from competitors. Led cross-functional team through customer experience definition, product development, and product marketing. Launched T-Mobile @Home ($10/month phone service) achieving twice the original forecast in the first three months through deep partnership with operations teams. Subsequently responsible for annual business P&L including driving user growth, engagement, and profitability.
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Senior Manager, Blackberry And Phone PortfolioT-Mobile Feb 2004 - May 2008Bellevue, Wa, UsLaunched first Android phone, the G1 which sold over 1M units in the first 6 months, including early and confidential partnership with Google to finalize features, develop branding and go-to-market strategies in a nascent smart phone market. Received T-Mobile Peak Achievement Award for establishing product, design, and marketing partnership model with global manufacturers.
Ashley W. Skills
Ashley W. Education Details
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Duke University - The Fuqua School Of BusinessBusiness Administration And Management -
University Of Colorado BoulderFinance
Frequently Asked Questions about Ashley W.
What company does Ashley W. work for?
Ashley W. works for Bold
What is Ashley W.'s role at the current company?
Ashley W.'s current role is Vice President of Product | Head of Product | Ex-Amazon.
What is Ashley W.'s email address?
Ashley W.'s email address is as****@****ail.com
What is Ashley W.'s direct phone number?
Ashley W.'s direct phone number is (206) 266*****
What schools did Ashley W. attend?
Ashley W. attended Duke University - The Fuqua School Of Business, University Of Colorado Boulder.
What skills is Ashley W. known for?
Ashley W. has skills like Product Management, Product Marketing, Segmentation, Business Development, Marketing, Strategic Partnerships, Strategy, Customer Insight, Cross Functional Team Leadership, Competitive Analysis, Brand Management, B2b Marketing.
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