Ashley Howard Email & Phone Number

Austin, Tx, Us

Los Angeles, California, Us

Enervee is a startup funded by JP Morgan/Kerogen Capital, an innovative network of utility and state-backed marketplaces for energy-efficient appliances that bridges the gap between FinTech, Sustainability, and E-Commerce.I was recruited to integrate modern, growth-centric policies spanning e-commerce, retention marketing, site operations, and customer service; we achieved consistent month-over-month growth and earned high CSAT (customer satisfaction) scores with our utility partners.We also brought a proprietary lending product to market (Eco Financing) targeting low-moderate income households with a non-predatory, low-APR loan message that has realized strong growth in key marketplaces.

Lincoln, Ne, Us

Recruited to build-out the Canada e-commerce business, I reported directly to the Chief Channel Officer with ownership of program operations, P+L, channel management, pricing, assortment, and vendors/partnerships; worked closely with logistics/supply chain, technology/data, R+D, and product/program launch to drive success. We delivered high marketplace growth in 1 year (double the marketplace goal), reduced overall transportation costs, and expanded the SKU count in a complex regulatory environment.

Lincoln, Ne, Us

Seattle, Wa, Us

Challenged to drive aggressive expansion, I held full P&L responsibility for the Produce, Meat, Seafood, and Meat Alternatives categories for both Amazon Fresh and Prime Now. This included a buying team responsible for vendor negotiations, strategic planning, category financials, pricing strategy, and assortment strategy.We enabled expansion from 12 to 50 cities and elevated Vendor Margin by 150%; additionally, I navigated negotiations between Amazon Fresh/Whole Foods and earned executive buy-in for the program at both companies.

Seattle, Wa, Us

As a General Manager with full P&L responsibility for Amazon’s pilot click-and-collect grocery concept, I led a team responsible for vendor management, program management, assortment strategy, supply chain management, and customer acquisition/engagement. This involved partnering with key stakeholders across product, tech, and fulfillment center operations.We pioneered the 1st store pickup program, a new click-and-collect grocery concept, and test programs that became the blueprint for Whole Foods Market Pickup.

Seattle, Wa, Us

Assuming full P&L ownership for the local seller business on Amazon Fresh, I built and led a team responsible for marketing, business development, account management, supply chain operations, and product management. We revitalized the 3P market program, achieved profitability for the 1st time since inception, and launched Local Market by AmazonFresh in Denver, Boston, Dallas, Miami, Washington DC/Northern Virginia, and Chicago.

Seattle, Wa, Us

I built and led a team responsible for marketing and merchandising across all Media categories on Amazon Canada (Books, Movies, Music, Video Games, Software, French-language Media). We increased active customers by 15% YOY despite significant challenges in a category with declining demand.

Seattle, Wa, Us

Hired into a new role to build the emerging Amazon Canada business, I launched new storefronts and programs, including Amazon Grocery, Subscribe + Save, and Amazon Office. We increased the customer base by 150% in the 1st year and delivered a Black Friday strategy with +120% increase in deal topline revenue.

Recruited to create an omnichannel marketing strategy, I revitalized lead generation, engagement UX, and account management with 30% more applications at 35% less cost.I also launched a partnership with the hit reality show Pawn Stars and worked with A+E executives to engage target audiences via a Pawn Stars branded website.

I built and led the marketing department for this B2B e-commerce start-up and influenced 140% online topline growth.

Scottsdale, Arizona, Us