Ashley Marsh Email & Phone Number

Santa Barbara, Ca, Us

Reporting to the Executive Director of Recreation, this position is responsible for supervising and managing the area of Public Engagement within the department of Recreation. This includes the activation and operation of various revenue-generating efforts and solicitation of funding sources. These efforts include, but are not limited to, non-student membership sales, research grant opportunities, and cultivating relationships with potential sponsors and donors. Service accountability to 25,000 recreation fee-paying students and 1000 non-student members, and external guest services, including passport services. Management duties include hiring, training, and evaluating full-time and student staff who provide quality customer service to the UC Santa Barbara and public communities.

Santa Barbara, Ca, Us

- Plan, organize and execute 150+ events per academic year including in-person andvirtual special events such as Rec Fest and Turkey Trot 5k/10k, Sport Club home gamesand tournaments, and on-campus student organization and department events,ranging from 20-10,000 participants per event- Manage master schedule and develop contracts and invoices for all Athletic andRecreational facilities on campus utilizing the scheduling software (EMS) to collect,prioritize, and approve all facility requests including Exercise & Sports Studies Deptclasses, Recreation Dept programs, Intramurals Leagues, Sport Clubs, RegisteredStudent Organizations, Athletics Department, and Community clients.- Provide on-site supervision during large, complex, and high-risk events- Hire, train, supervise, and evaluate 50+ Events staff, including 10 student managersand indirectly supervise 75+ Summer Camp staff including directors, head counselors,student managers, specialists, counselors, and junior counselors- Recruit, onboard, and supervise a full-time Youth Programs Coordinator- Design and manage all aspects of Events and Summer Camps staff on-boarding,training and development including emergency/ risk management, customer service,and facility and university policies and procedures- Collaborate with campus departments (Police Department, Transportation & ParkingServices, Concessions, Facilities Management, etc.) to plan and evaluate events- Establishes annual program budgets (Events -$200,000, Summer Camps - $400,000),track all income/ expenditures, forecasts year-end net income, prepare and analyzefinancial reports and generates over $500,000 annually in facility rental revenue.- Coordinate strategic planning and goal setting for all Department Events, Scheduling,and Youth Programs- Build strategic vendor relationships and negotiate sponsorship agreements tomaximize event engagement and efficiencies- Chair/ participate in multiple department/ campus committees

Santa Barbara, Ca, Us

- Plan, organize and execute 120+ events per academic year including in-person and virtual special events such as the Fun & Fitness Festival and Turkey Trot 5k/10k, on-campus student organization and department events, and sport club home games and tournaments ranging from 20-8,000 participants per event- Hire, train, supervise, and evaluate 50+ Events staff, including 5 student managers, 75+ Summer Camp staff including directors, head counselors, student managers, specialists, counselors, and junior counselors- Provide on-site supervision during large, complex, and high-risk events- Created a new staff position and program called Rec Rangers to manage risk, monitor usage, and uphold policies on remote facilities such as stadiums, fields, and courts- Design and manage all aspects of Events and Summer Camps staff on-boarding, training and development including emergency/ risk management, customer service, and facility and university policies and procedures- Collaborate with campus departments (Police Department, Transportation & Parking Services, Concessions, Facilities Management, etc.) to plan and evaluate events- Create the annual Events budget of $160,000 and the Summer Camp budget of $350,000, track all income/ expenditures, and forecast year-end net income- Generate invoices and prepare and analyze quarterly/ annual reports of financial, participation, and inventory data - Build strategic vendor relationships and negotiate sponsorship agreements to maximize event engagement and efficiencies- Partner with the Recreation Marketing team to effectively market both programs- Plan, organize and implement a schedule of youth programs serving hundreds of student, faculty, staff and community member’s children ages 4-17- Provide organizational and administrative support to UCSB Summer Day Camp, Surf & Kayak Camp, and Junior Lifeguard Camp - Chair/ participate in multiple department/ campus committees

Santa Barbara, California, Us

- Coordinate a volunteer team of 30+ for FestForums conference. FestForums is the B2B live gathering of festival producers, organizers, and industry leaders to learn and network all in one place. The conference includes various panels, exhibitors, awards, concerts, and parties galore presented in a relaxing convivial environment.- Assist with social media during the conference.

- Manage Santa Barbara Taproom social media platforms including Instagram and Facebook- Assist with Taproom events

Santa Ynez, Ca, Us

- Assisted with summer concert series, wine pick up parties, and various winery events- Managed social media content including Instagram and Facebook- Performed host duties and assisted with Tasting Room responsibilities as needed- Enforced COVID-19 safety protocols and provided excellent customer service

San Francisco, Ca, Us

• Served as a liaison with clubhouse and front office staff, responding efficiently to requests, issues, etc. as they arise• Assisted with pre-game Field Visits, National Anthem and First Pitch participants for each game• Coordinated lineup postings, scoreboard operations, and PA announcements for each game• Coordinated Suite and Patio set up with Ticket Office, Sportservice and City staff to ensure positive experience for clients• Coordinated concourse vendor setup for each game with Giants Sponsorship department, City of Scottsdale staff and Scottsdale Charros members. Monitored vendors during game to address any requests and ensure they were abiding by the outlined concourse vendor policies. • Assisted with security, medical, and customer service issues as during games• Managed setup, staffing, and player appearances for Giants Vacation Dinner events• Responded to activities that take place during game play related to emergencies, fans, foul balls, injuries, employee needs, clubhouse/city/front office needs, customer service, etc.• Assisted various Giants departments (Baseball Ops Ticket Office, Media, Retail, Community Relations, Sponsorship, IT, HR, etc.) with their Spring Training duties as needed

Tempe, Az, Us

• Planned, coordinated, marketed, supervised, and evaluated the Kids Camp, Intramurals, Sport Clubs, and Active Recreation programs at the Sun Devil Fitness facilities on the West location• Hired, trained, supervised, evaluated, and advised 40+ student staff members, including student coordinators, program supervisors, kids camp counselors, officials, field painting staff, and marketing street team• Developed a comprehensive calendar of Intramural sports, Active Recreation events, and Kids Camp programs• Coordinated and host a total of 28 Active Recreation events in 3 semesters including Life Sized Mario Kart, Slip n’ Slide Kickball, Big Beach Ball Sand Volleyball, Dodge ball and Matball Tournaments, Inner Tube Water Polo, Obstacle Courses, Video Game Tournaments, etc.• Increased 10-week long Kids Camp program’s unique participants by 86% from the previous summer, ensuring a profit in the program’s third year• Created Kids Camp field trip and Fun Friday programs to enhance camper experience and generate additional revenue• Planned, executed, and marketed campus wide events advancing ASU spirit, pride, tradition, and affinity • Generated quarterly reports and semester budgets regarding programming and facility use• Developed marketing plans and strategies to promote programs to colleges, student groups, and staff/faculty • Planned operations and game day experience for all ASU Sport Club games on the West location including field reservations, field painting, staffing, and overall execution of home games • Ensured that emergency response and risk management protocols are regularly reviewed and practiced • Approved and submit staff bi-weekly payroll and lead staff weekly meetings• Served on campus or university-wide committees that enhance the student experience• Formed effective collaborations with internal departments and external community partners• Served as an integral member of the university level Sun Devil Fitness work team

Tempe, Az, Us

• Collaborated with the Event Coordinators and other full time staff in all aspects of event staging within Sun Devil Athletics and special events• Troubleshoot a variety of guest and staff concerns and questions during home games ranging from ADA requests, ticket relocations, medical emergencies, service recovery, and general guest behavior and customer service issues• Navigated the stadium renovations and implementation of new Clear Bag Policy, training staff to understand the new changes, and answering staff and guest questions• Supported various Sun Devil Athletics departments and specific team-related requests, mostly involving Guest Relations, staff training, and game day operations for Fall and Winter sports including Football, Soccer, Basketball, Softball, Volleyball, Gymnastics, Wrestling, and Ice Hockey• Edited and revised Guest Services staff manual, Fall and Winter Sports training materials, and other staff documents and policies• Prepped all Guest Assistant Centers throughout the stadium with proper inventory and staff materials• Helped close out the Fiscal Year 2016 sports seasons

Rohnert Park, Ca, Us

• Managed a 10 weeklong summer camp of 250 children, ensuring the camp runs smoothly and safely• Oversaw and supervised 15 camp counselors and 2 Assistant Directors• Interviewed, hired, trained, and mentored staff in job duties, camp policies, procedures, customer service, sustainability practices, and risk management• Planned and maintained camp budget of $100,000• Generated a profit of $76,000 for the summer of 2014• Organized and planned camp activities, field trips, and special events by collaborating and contracting with many different organizations and programs• Created weekly schedules for staff and assistant directors• Collected and organized all payments and camper registration information• Led morning and afternoon staff meetings • Approved and submitted staff monthly payroll• Revised and updated staff manual• Resolved conflicts between children, counselors, parents, and building operations staff• Facilitated communication between full time staff, assistant directors, counselors, parents, building operations staff, other recreation programs, and outside vendors• Maintained a constant supply of inventory such as sports equipment, art supplies, and snacks• Planned and led pre camp parent orientation • Held mid camp staff evaluations • Marketed program and attended camp fairs to spread the word about the camp• Created weekly newsletter/blog posts• Updated program website

Rohnert Park, Ca, Us

• Supervise, interview, hire, and train Fitness Center Staff of 14• Interview, hire, and supervise maintenance technician • Create semester, summer, winter, and finals week staff schedule• Maintain a constant supply of inventory such as towels and fitness equipment• Research and order the best possible fitness equipment• Plan and implement Campus Rec programs, policies, and activities with excellent leadership skills such as Celebrate Your Body Week, Love Your Genes Drive, and TRX 30-30 Challenges• Lead staff meetings and trainings twice a month to update staff and keep operations running smoothly• Collect and approve staff monthly payroll• Revise and update staff handbook• Facilitate communication between full time staff, coordinators, and Fitness Center staff• Create bi weekly “411” newsletter and program highlights• Collect and review participant suggestions from comment box and generate responses • Facilitate risk management drills with risk management coordinator • Implement sustainability practices into the program

Rohnert Park, Ca, Us

• Created lesson plans for activities such as drama, art, science, and sports• Led and organized lessons, crafts, songs, snacks, games, field trips and activities with the children• Communicated between directors, fellow counselors, and parents• Provided excellent customer service• Responded to risk management issues promptly and according to policy• Versed in camp procedures and policies

Rohnert Park, Ca, Us

• Provided excellent customer service in a busy environment by being welcoming, friendly, and informative• Enforced Fitness Center policies and procedures, and met participant’s needs consistently• Led fitness equipment orientations• Cleaned equipment, distributed and laundered towels• Responded to risk management drills and incidents

• Assisted Office Manager to execute and complete daily tasks and managed the front desk when needed• Received incoming calls and made check up phone calls• Greeted, checked-in, and assisted patients• Scheduled patient appointments• Collected payments with the highest accuracy• Tracked patient payments, tracked daily & monthly income with MS Excel spreadsheets & generated graphs from data; created letters using MS Word and documents for purposes of advertising and inventory• Maintained a constant supply of inventory

Master’S Degree, Higher And Postsecondary Education

Bachelor Of Science, Business Administration: Management Concentration

High School