Ashley Owen Email & Phone Number

Toledo, Ohio, US

Toledo, Ohio, US

Columbus, OH, US

- Lead the team responsible for day-to-day ecommerce operations A&F and Hollister Tmall storefronts in China – including marketing content creation, pricing, inventory management, assortment and promotion planning- Lead short term & long-term strategy to achieve aggressive sales growth goals on the Tmall platform (+78% FY 2018)- Collaborate with planning.

Columbus, OH, US

Columbus, OH, US

- Researched & developed program structure & benefits of global loyalty programs for Abercrombie and Hollister brands – launching in the US, UK and EU- Business sponsor during IT development that provided input during experience design, requirements, feature/story discovery and prioritization during development of loyalty platforms, gift card sales.

Columbus, OH, US

Columbus, Ohio, US

Led a team of targeting specialists who select the correct customer segments and acquisition audiences for various marketing tactics.- Developed campaign segmentation for both customers and prospects to achieve campaign objectives- Forecasted campaign performance at a segment level based on historical performance and market/campaign trends- Managed the.

Columbus, Ohio, US

- Led the execution of customer segmentation and media selection in a variety of direct to consumer campaigns in order to meet the organization's goals and sales requirements - Supervised a team of 3 campaign analysts' work including: segmentation, forecasting, testing strategy and design, execution and formal analysis on 12 – 20 campaigns annually.

Columbus, OH, US

- Conducted response and financial analysis on direct mail, email, credit card, gift card, and in-store CRM campaigns.- Forecasted sales and traffic impacts of campaigns.- Tracked results to quantify impact on sales, profit and expense in comparison to projections.- Analyzed offer and segmentation strategy to identify growth opportunities with the CRM.

Calgary, Alberta, CA

- Created monthly reports for client sites and evaluate site/campaign performance- Provided insights and suggestions for page optimization and improving user experience- Developed event tracking and tagging frameworks for new sites and provide to development team- Built and optimize queries with BuzzMetrics for social media measurement

- Collaborated with analytics team to generate report and provide insights into CIMA site traffic and campaign response.- Developed a measurement strategy for the CIMA analytics group.

Conducted qualitative and quantitative data to support a paper authored by Dr. Dan Gruber and Dr. Paul M. Hirsch.

Fort Washington, Pennsylvania, US

- Created customer segmentation and personas using qualitative research and quantitative analysis to help inform brand positioning and future programming- Developed a customer loyalty and engagement program to increase audience reach, retention and frequency of use

Birmingham, AL, US

-- Recruited and worked with approximately 300 applicants and 125 deposited students during each recruiting cycle.-- Managed the Samford Admissions webpage – built new pages and made revisions.-- Developed new publication designs along with University Communications.

-- Designed, produced and managed distribution of promotional materials for concerts at the venue-- Instituted audience demographic and customer satisfaction research for the venue-- Learned Dreamweaver and developed new web pages and maintained the WorkPlay website-- Managed the WorkPlay MySpace Page-- Designed and coordinated all print media/ Wrote.

M.S., Integrated Marketing Communication

Ba, Communication Studies, Spanish