Ashley Mccollum

Ashley Mccollum Email and Phone Number

Roblox Advertising Exec - Transformative Business Leader, Brand Builder (Former Tasty, BuzzFeed Exec) @ Roblox
Ashley Mccollum's Location
Los Angeles, California, United States, United States
About Ashley Mccollum

With 15+ years of experience during the media industry’s most dramatic of shifts, I am skilled in the most modern & efficient ways to build massive consumer brands, profitable businesses, grow strong teams and rally hundreds of people in line with a challenging company goal.

Ashley Mccollum's Current Company Details
Roblox

Roblox

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Roblox Advertising Exec - Transformative Business Leader, Brand Builder (Former Tasty, BuzzFeed Exec)
Ashley Mccollum Work Experience Details
  • Roblox
    Head Of Immersive Media Solutions
    Roblox Jan 2023 - Present
    San Mateo, California, Us
  • Westbrook Inc
    Svp, Revenue & Partnerships, Westbrook Media
    Westbrook Inc Nov 2019 - Dec 2022
    Calabasas, Ca, Us
    -Responsible for 7x explosive revenue growth of Westbrook Media, the company's digital division, in under 3 years-Develop, negotiate or oversee partnerships across brand integration & marketing for TV and Film studio, supporting titles like Oscar-winning "King Richard," and massive hit "Bel Air" on Peacock.-Oversees strategic partnerships and deals with Meta, Snap, YouTube-Oversees partnerships, deals and strategic planning with slate of impressive A-list talent -Built brand marketing business working with clients like Samsung (Effie-award winning and Cannes Lions nominated "Exposure" on Hulu), Nike, Fitbit, Logitech and Verizon.-Impressive network of CMOs, Studio and Network marketing executives, Unscripted buyers, Talent managers and agents
  • The Information
    Brand & Marketing Consultant
    The Information Sep 2019 - Nov 2019
    San Francisco, California, Us
    Worked closely with the CEO to sharpen marketing, comms and revenue functions as it relates to business expansion. This resulted in achieving many KPIs, but namely a NYTimes feature story on the company.
  • Buzzfeed
    General Manager And Vice President, Tasty
    Buzzfeed Apr 2016 - Jul 2019
    New York, Ny, Us
    -Grew Tasty to be the largest single franchise on Facebook, YouTube and Instagram with over 75B views in just three years-Grew Tasty to $75M+ in revenue 3 years while diversifying across advertising, platform, commerce andstudios streams-Established Tasty as digital food leader for advertisers, amassing over 300 clients across a wide variety of verticals contributing to overall BuzzFeed revenue growth-Expanded Tasty's business and operation globally to UK, Germany, France, Japan, Mexico and Brazil-Co-created idea for world’s first custom cookbook leading 250K units sold and multi-year book deal with major publishing house-Manage 50 people directly and over 100 people indirectly, modernizing production model to increase output and decrease cost-Functions managed: Editorial Creative, Branded Creative, Operations, Production, Ad Product, Ad Sales (product specialists), Website Editorial, Talent Partnerships, Social, Studios-Functions supported: O&O Tech, Commerce & Consumer Products, Data Science, Publishing Strategy-Launched successful Tasty talent program in line with expansion to original series, supporting the platform and advertising business and marking celebrity chef Marcus Samuelsson as a face of the brand-Oversaw strategic partnerships with world class tech partners and advertisers leading to multi-million dollar partnerships and renewals
  • Buzzfeed
    Chief Of Staff To The Ceo
    Buzzfeed Oct 2014 - Apr 2016
    New York, Ny, Us
    -Supported CEO and entire executive leadership team through strategic projects, executive offsites, organizational shifts and more.-Led strategic partnership with NBCU, a $400M investor, across all key business units including Ad Sales, Editorial, Video, Business Development-Launched CEO’s “distributed media” strategy internally across 1000 employees and externally at SXSW in a keynote address and dozens of press outlets resulting in a significant lift for the company and shift for the industry-Led strategic partnerships with social networks like Facebook, YouTube and Snap, closing the company’s early platform revenue deals
  • Buzzfeed
    Vice President, Business Development And Communications
    Buzzfeed Feb 2012 - Apr 2014
    New York, Ny, Us
    -Built BuzzFeed News’ initial brand focusing on industry press bookings, industry events and high profileinterviews as early BuzzFeed hire (approx hire number 50)-Oversaw communications and BD teams, supporting all aspects of executive, industry and consumer comms and revenue driving partnerships including media companies and social networks.-Created BuzzFeed’s “counter programming” strategy at industry events like RNC and DNC Conventions, White House Correspondents Dinner
  • Nbc News
    Marketing And Communications
    Nbc News Dec 2009 - Feb 2012
    New York, Ny, Us
    -Oversaw Dateline and TODAY concert series communications, while supporting media relations and marketing across all NBC News-Launched company’s first corporate PR Twitter account and TODAY show Pinterest account as an emerging leader across the company championing for digital media focus-Started NBCUniversal career as NBC Page Aug 2009 - Dec 2009

Ashley Mccollum Skills

Social Media Journalism Editing Digital Media Marketing Communications Content Strategy Marketing Management Publicity Internal Communications

Ashley Mccollum Education Details

  • Presbyterian College
    Presbyterian College
    History

Frequently Asked Questions about Ashley Mccollum

What company does Ashley Mccollum work for?

Ashley Mccollum works for Roblox

What is Ashley Mccollum's role at the current company?

Ashley Mccollum's current role is Roblox Advertising Exec - Transformative Business Leader, Brand Builder (Former Tasty, BuzzFeed Exec).

What is Ashley Mccollum's email address?

Ashley Mccollum's email address is mc****@****ail.com

What is Ashley Mccollum's direct phone number?

Ashley Mccollum's direct phone number is +134797*****

What schools did Ashley Mccollum attend?

Ashley Mccollum attended Presbyterian College.

What skills is Ashley Mccollum known for?

Ashley Mccollum has skills like Social Media, Journalism, Editing, Digital Media, Marketing Communications, Content Strategy, Marketing, Management, Publicity, Internal Communications.

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