Ashley Mccurdy Email & Phone Number

Bend, Or, Us

Tampa, Florida, Us

Charlotte, North Carolina, Us

Working with a team of Account Managers across the country to drive Caesarstone commercial business in the multifamily channel.

Charlotte, North Carolina, Us

Bridging the gap for GCs and Developers to bring beautiful products seamlessly into their projects.

Yardley, Pa, Us

Kohler, Wisconsin, Us

Geographical Responsibility Continental US• Executed sales plan for new business; grew total units by 156% YOY • Cultivated and drove relationships with 11 new dealers across continental US market• Drove sales in a $20 million region• Developed and executed functional dealer trainings on product and process both virtual and in person • On-boarded new dealers from prospect to launch • Strong understanding of direct response market and lead generation • Created efficiency of dealer marketing plans to reduce cost per lead (CPL) and increase net close rates (NCR)• Grew the brand to #2 in overall sales in year 1• Drove a new program launch into the market successfully• Created and implanted a dealer process for virtual in-home sales presentations during COVID-19 lockdowns • Grew 2020 sales YOY 20% and 40% for each program • Developed a new sales process that emphasized core values and best practices that increased conversion 200 basis points YOY• Prospected and on boarded new dealers as business grew into key markets

Kohler, Wisconsin, Us

Geographical Responsibility 6 New England States• Met aggressive 2014, 2015, and 2016 sales plan based on margin and sales growth for three consecutive years• Grew sales YOY 25.8% and to attain 111% of plan • Grew market share 1% in 2015 to 23% in a highly competitive market• Responsible for distributor relationships – creating and executing account plans to drive sales attainment • Technical knowledge plumbing industry• Strong understanding of competitive landscape • Increased commercial project specification by 20% • Converted 15 builder specification to Kohler only specification resulting in over $100,000 in sales• Won multi-family projects resulting in $500,000 of pull through orders • Successful demand generation and pull through with institutional end users, property managers, developers and hotel owners• Ability to utilize Dodge Reports and REED to target commercial projects and architectural firms

As an independent manufacturers representative agency, we are now affliated with ASSA Abloy the global leader in door opening solutions. A major focus on the healthcare vertical market. Calling on all buying influences within a facility and decision makers and influence outside the facility as well.

Responsible for maintaining and growing customer relationships, working with End Users and other buying influences. Working in a consultative and educative manner with Architects and Specifiers. Product lines include Division 08 and Division 10 .

Chairman of the Membership committee for the CT IFMA Chapter (International Facility Managers Association). Responsible for new members and existing member retention. Also an active member of the Programs committee and work with the executive board during the monthly board meetings.

I am currently the Vice President of the Hartford Chapter of CSI and and also Electronic Communications Chairman repsonsible for up keep of the webiste and other online collaborations that are put together. Along with the above reference responsiblitites I am also Academic Laison Chairman repsonsible with connecting with the local universities to enhance our relationships and encourage student partiticipation.

Master Of Business Administration - Mba, Business Analytics

Bachelor Of Science (B.S.), Marketing

Education record

Education record