Ashley Mcgowan Email & Phone Number

Chicago, Il, Us

Menlo Park, Ca, Us

Established a business strategy and grew a business group from the ground up, influencing $1.5B+ in revenue across 19+ countries.Leading 80+ stakeholders across four global regions, my work includes bespoke c-suite engagements, industry partnerships and global activations that consistently deliver lift in brand metrics amongst Meta's top 30 global advertising customers.Highlights include: - Economic empowerment for diverse owned business via Meta's 2020 $100M Grant Program - Development of Meta's global cultural moment practice designed to equip business decision makers with the tools and resources necessary to support diverse communities at scale- Bespoke client engagements designed to breakdown barriers in the development of brand partners with Black Creators

Coalesce Chicago is a 501(c)3 organization intended to provide resources to diverse professionals in the communications industries. For the past three years, we have partnered with agencies, companies and publishers to bring forth opportunities for networking, professional development as well as mentorship.

Stepped into a newly defined role focused on North America, tasked with developing scaled programming for small businesses owned by individuals from diverse backgrounds. Through my work, I provided business owners with the tools and resources they needed to improve their digital literacy and foster a strong sense of community within local markets. Highlights include: -Curated and executed community programming touching over 1,200 small businesses in under resourced spaces. -Facilitated cross organizational partnerships empowering small business access to educational programming.-Lead the development of a global Business Equality strategy.

Managed brand, media and creative agency relationships across high value CPG clients totaling over 100 brands.Highlights include: -Curated and executed a national agency tour focused on creative education resulting in an increase from 42% to 89% mobile optimized ads across all Kraft brands nationally.-Drove Facebook measurement education and process implementation resulting in a 300% increase in measurement execution across clients. -Brand Experience: Kraft Heinz, Kellogg's, General Mills, Post Cereals

Baltimore, Maryland, Us

Increased visibility and established MyFitnessPal as a lucrative advertising channel. Through the development of an advertising offering, campaign management workflow, and post-campaign analysis, I facilitated increased revenue and repeat brand experiences for major clients across verticals. Highlights include:-Established 26 brand relationships (Agency and Direct), and provided custom solutions inclusive of health and wellness media opportunities and Under Armour brand partnerships. -Partnered with internal teams to translate 1st party insights into actionable go-to-market strategies.-Brand Experience: Miller Coors, White Claw, Dr. Pepper-Snapple Group, Hormel, Dick’s Sporting Goods, Whole Foods, Mike’s Hard Lemonade, Garmin

Redmond, Washington, Us

As a key contributor to Bing's ad product development. I established and led a sales team of two Account Managers, one Account Coordinator, and one Insights Manager. Utilizing performance, vertical, platform, and audience insights, we consistently provided recommendations that resulted in YoY revenue growth of over 17%.Highlights include:-Established and maintained management level relationships valued at $16M across both Agency and Direct Advertisers.-Brand Experience: SC Johnson, Barilla, State Farm, Vivid Seats, Ticketmaster, ITT, Angie’s List, Bridgestone

Redmond, Washington, Us

Quota carrying role, responsible for providing advertising solutions across display, DR, mobile, targeting, programmatic, SEM and custom content. Highlights include: -Managed client relationships valued at $11M. Responsible for providing stellar client service and campaign execution. -Learned to utilize analytics and reporting to influence decision making, grow existing campaigns and relationships. -Brand Experience: SC Johnson, McDonald’s, Progressive Insurance, Gatorade, Walgreens -Influenced Diversity and Inclusion engagements internally and externally

Chicago, Il, Us

-Functioned as a brand integrator ensuring strategic consistency across digital, media, shopper marketing, and PR efforts.-Successfully transitioned the business to the agency, establishing many processes and procedures globally. -Brand experience: SC Johnson (OFF!, Raid, Ziploc)

-Managed five client relationships in the US and Canada; executing television, print, out of home and promotional tactics. -Accountable for client-agency correspondence in creative development, pre- and post production details, legal clearances and budgets including talent and licensing cost/residuals. -Responsible for the professional development of one Assistant Account Executive.-Brand experience: Kraft snacking (Nabisco: 100 Calorie Packs, Newtons and Chips Ahoy!) and Miracle Whip (US and Canada)

New York, New York, Us

Functioned as a key client contact in the execution of shopper marketing and digital campaign nationally, as well as in local market. Highlights include: -Lead four partner agencies to develop and execute the 2009 Milk Marketing Sales Conference consequentially increasing processor participation by 47% nationwide. -Created a measurement tool allowing clients to quantify the measurement of programs executed over the history of the account. -Constructed an internal electronic art gallery that has proven to be effective for client and interagency art request-Brand experience: got milk?

New York, New York, Us

Supporting shopper marketing and digital campaigns, ensured discipline integration by working closely with the PR agency, Hispanic agency, advertising agency and internally on nine promotions Highlights include: -Initiated an updated creative development and production process resulting in positive interagency relations at the close of the pilot-process program. -Honed my account management skills via development of the 2009 Milk Marketing Sales Kit, a tool used to garner processor participation -Established skills: print production, digital development, budgeting, internal and external team relations, client services-Brand experience: got milk?

New York, New York, Us

Gained account management experience working on digital and in-store initiatives. Established skills leading to a full timeposition.