Ashley Ford

Ashley Ford Email and Phone Number

EVP, Certification and Growth Operations @ Great Place To Work US
Ashley Ford's Location
Austin, Texas Metropolitan Area, United States, United States
About Ashley Ford

Ashley Ford is a EVP, Certification and Growth Operations at Great Place To Work US. They possess expertise in email marketing, online marketing, marketing, advertising, social media and 28 more skills. Colleagues describe them as "I've had the pleasure of knowing and working alongside Ashley for a few years now and she's truly one of the most passionate and dedicated people I've had the pleasure of working alongside. As a fellow marketing colleague and de facto mentor of mine at Revinate, Ashley was always willing to help another coworker out, whether that meant offering her knowledge about database management to the sales team or lending her insight about the hospitality industry to our product team. She was instrumental to our company's growth and was instrumental in the company's website redesign project as well as marketing automation efforts. I often times would hear her on the phone breaking down the sometimes-complicated marketing data-driven processes she manages to company leadership with an ease and clarity that was so inspiring to hear. Her presence in the office was infectious – she was the champion and embodiment of team spirit and voluntarily took on roles, such as acting as an office manager, without ever being asked. She was always willing to lend an ear to anyone’s concerns or problems in the office and was the constant reminder that, at the end of the day, we needed to support one another in all that we did. On a personal level, Ashley has provided me with an amazing amount of support on my professional journey and I couldn't have imagined working on the marketing team without having her as a collaborator and friend to confide in.", "With limited resources, Ashley has overcome where others have failed. In managing over 35+ unique hotel marketing programs and numerous promotions throughout the properties she has excelled in managing contracts, vendors and keeping everyone well informed. Her ability to push her marketing objectives and understand the technical side of the websites have been a huge time saver in communicating to developers.", and "Ashley was a dream to work with in the marketing department at Martin Resorts. She was able to quickly produce anything that was asked of her."

Ashley Ford's Current Company Details
Great Place To Work US

Great Place To Work Us

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EVP, Certification and Growth Operations
Ashley Ford Work Experience Details
  • Great Place To Work Us
    Evp, Certification And Growth Operations
    Great Place To Work Us Feb 2022 - Present
    Oakland, California, Us
  • Great Place To Work Us
    Vp Of Digital Strategy And Growth Marketing
    Great Place To Work Us Aug 2016 - Feb 2022
    Oakland, California, Us
    The Global Authority on Workplace Culture - Great Place to Work® makes it easy to survey your employees, uncover actionable insights and get recognized for your great company culture.
  • Get Smart Content
    Senior Director Of Marketing
    Get Smart Content Sep 2014 - Aug 2016
    Austin, Tx, Us
    Get Smart Content is a website personalization platform designed to create the relevant content experiences that your buyers expect. Using behavioral, demographic, and firmographic data, our platform creates personalized web experiences for both anonymous and known website visitors by allowing marketers to read a website visitor’s digital body language and serve relevant content based on the person’s stage in the buying journey. Our clients leverage integrations with platforms such as Eloqua, BlueKai, Demandbase, LinkedIn, and Marketo to create highly-targeted segments based on the data sets that are most valuable to their business. Industry-leading organizations such as HP, Cetera, Rockwell Automation, Cummins, Siemens, and IronMountain rely on Get Smart Content to ensure that their top prospects and clients see the right message and the right time.
  • Revinate
    Senior Marketing Manager
    Revinate Dec 2011 - Sep 2014
    Palo Alto, Ca, Us
    With online guest-generated reviews growing in both number and importance, hotel and restaurant owners and operators have a simple choice: either ignore the cacophony of social media and hope for the best or proactively track and manage what is being said online in a way that deepens customer relationships, strengthens brands and boosts revenue. If you opt for the latter, then Revinate’s user-friendly software platform, custom-designed for the unique needs of the hospitality industry, is an irreplaceable tool. Revinate’s powerful technology monitors all of the important social media venues – including Twitter, Facebook and TripAdvisor – and provides instant alerts whenever your property or brand is mentioned. Based in San Francisco, Revinate counts the world’s leading hospitality brands as clients.• Launched and developed marketing automation platform, including vendor selection (Marketo), system integrations (Salesforce, Kapost, GoToWebinar), and campaign and reporting development • Reorganized existing database, dramatically improving data quality and allowing for improved campaign targeting and segmentation• Quantify all marketing efforts, including webinars, white papers, tradeshows, and roadshows to determine marketing’s impact on monthly recurring revenue (MRR) and campaign ROI• Established standards for content ideation, calendaring, production, hosting and distribution • Direct regional field marketing managers and manage marketing coordinator to develop targeted campaigns and nurture strategies, focused on driving database growth, MQLs, and revenue• Collaborate with sales team to align goals and ensure adoption of demand generation programs• Established MQL quota in December 2013, exceeding goal six months consecutively, leading to more than 40% of monthly revenue contribution• Continuously target, A/B test, and perfect email design and subject lines, achieving regular open rates ranging from 25-46% while keeping unsubscribe rate below 0.5%
  • Joie De Vivre Hospitality
    Online Marketing Manager
    Joie De Vivre Hospitality Mar 2010 - Nov 2011
    San Francisco, Ca, Us
    • Managed digital presence for more than 55 uniquely branded hotels, restaurants, and spas, including websites, mobile presence, CRM communications, and email marketing campaigns• Scheduled, launched, and analyzed all email marketing campaigns while implementing email communication standards, including new template layouts, social media inclusion, and over-communication prevention practices to ensure high opt-in retention levels• Spearheaded profit-generating email marketing campaigns, including “Chip’s Picks” campaign during off-peak travel season, which contributed $190,000 revenue in first four weeks• Directed complete company website redesign and development, including brand index page and 35 hotel microsites, achieving 25% increase in direct web booking for hotels• Restructured customer and opt-in databases, ensuring data integrity and promoting list growth• Supervised multiple vendors and employees, including design agencies, CRM facilitators, paid and organic search specialists, and direct employee reports• Managed digital advertising, including retargeting, which achieved 60:1 ROI• Analyzed and reported on all digital efforts and developed strategic plans for future campaigns
  • Martin Resorts, Inc
    Marketing Coordinator
    Martin Resorts, Inc Feb 2008 - Feb 2010
    San Luis Obispo, California, Us
    • Established and launched brand standards and marketing plans for five hotels and two restaurants• Acted as lead project manager for five new websites, overseeing content generation, copywriting, and final approval processes • Managed demand generation marketing, including social media channels, blogs, email campaign creation and execution, and website maintenance post-launch• Created and implemented custom automated systems to quantify marketing efforts, leveraging vanity URLs, web analytics, and pay-per-click and email campaign metrics tools• Designed all marketing collateral for corporate and individual property brands
  • Hap Albers, Nai Bt Commerical Real Estate
    Database Administrator And Market Research Assistant
    Hap Albers, Nai Bt Commerical Real Estate May 2007 - Feb 2008
    · Managed prospect database, used for direct mail campaigns· Redesigned database to improve data integrity and security
  • Telco Automation, Inc
    Marketing Assistant
    Telco Automation, Inc Jan 2006 - Feb 2008
    · Created an automated proposal using Microsoft Word, Excel, and VBScript· Drafted marketing materials such as brochures, mailers, and pamphlets· Developed online shopping charts

Ashley Ford Skills

Email Marketing Online Marketing Marketing Advertising Social Media Social Media Marketing Salesforce.com Leadership Online Advertising Digital Marketing Hospitality Industry Management Html Website Development Marketing Strategy Loyalty Marketing Adobe Creative Suite Crm Hospitality Marketing Automation Demand Generation Web Analytics Marketo Branding Development Hotels Analytics Project Management Web Design Reporting And Analysis Wordpress Database Administration Web Development Customer Relationship Management

Ashley Ford Education Details

  • California State University, Monterey Bay
    California State University, Monterey Bay
    Marketing And Database Management Concentration

Frequently Asked Questions about Ashley Ford

What company does Ashley Ford work for?

Ashley Ford works for Great Place To Work Us

What is Ashley Ford's role at the current company?

Ashley Ford's current role is EVP, Certification and Growth Operations.

What is Ashley Ford's email address?

Ashley Ford's email address is as****@****ail.com

What is Ashley Ford's direct phone number?

Ashley Ford's direct phone number is +151228*****

What schools did Ashley Ford attend?

Ashley Ford attended California State University, Monterey Bay.

What skills is Ashley Ford known for?

Ashley Ford has skills like Email Marketing, Online Marketing, Marketing, Advertising, Social Media, Social Media Marketing, Salesforce.com, Leadership, Online Advertising, Digital Marketing, Hospitality Industry, Management.

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