Ashley Ford Email & Phone Number

Oakland, California, US

Oakland, California, US

The Global Authority on Workplace Culture - Great Place to Work® makes it easy to survey your employees, uncover actionable insights and get recognized for your great company culture.

Austin, TX, US

Get Smart Content is a website personalization platform designed to create the relevant content experiences that your buyers expect. Using behavioral, demographic, and firmographic data, our platform creates personalized web experiences for both anonymous and known website visitors by allowing marketers to read a website visitor’s digital body language and.

Palo Alto, CA, US

• With online guest-generated reviews growing in both number and importance, hotel and restaurant owners and operators have a simple choice: either ignore the cacophony of social media and hope for the best or.
• Launched and developed marketing automation platform, including vendor selection (Marketo), system integrations (Salesforce, Kapost, GoToWebinar), and campaign and reporting development
• Reorganized existing database, dramatically improving data quality and allowing for improved campaign targeting and segmentation
• Quantify all marketing efforts, including webinars, white papers, tradeshows, and roadshows to determine marketing’s impact on monthly recurring revenue (MRR) and campaign ROI
• Established standards for content ideation, calendaring, production, hosting and distribution
• Direct regional field marketing managers and manage marketing coordinator to develop targeted campaigns and nurture strategies, focused on driving database growth, MQLs, and revenue

San Francisco, CA, US

• Managed digital presence for more than 55 uniquely branded hotels, restaurants, and spas, including websites, mobile presence, CRM communications, and email marketing campaigns
• Scheduled, launched, and analyzed all email marketing campaigns while implementing email communication standards, including new template layouts, social media inclusion, and over-communication prevention practices to.
• Spearheaded profit-generating email marketing campaigns, including “Chip’s Picks” campaign during off-peak travel season, which contributed $190,000 revenue in first four weeks
• Directed complete company website redesign and development, including brand index page and 35 hotel microsites, achieving 25% increase in direct web booking for hotels
• Restructured customer and opt-in databases, ensuring data integrity and promoting list growth
• Supervised multiple vendors and employees, including design agencies, CRM facilitators, paid and organic search specialists, and direct employee reports

San Luis Obispo, California, US

• Established and launched brand standards and marketing plans for five hotels and two restaurants
• Acted as lead project manager for five new websites, overseeing content generation, copywriting, and final approval processes
• Managed demand generation marketing, including social media channels, blogs, email campaign creation and execution, and website maintenance post-launch
• Created and implemented custom automated systems to quantify marketing efforts, leveraging vanity URLs, web analytics, and pay-per-click and email campaign metrics tools
• Designed all marketing collateral for corporate and individual property brands

· Managed prospect database, used for direct mail campaigns· Redesigned database to improve data integrity and security

· Created an automated proposal using Microsoft Word, Excel, and VBScript· Drafted marketing materials such as brochures, mailers, and pamphlets· Developed online shopping charts