Ashley Mcintosh Email & Phone Number

Winnipeg, Canada Area

- Founded Azura Bay, an ecommerce fashion boutique on Shopify selling women’s sustainable and ethically made intimates - Drove DTC/B2C sales via organic and paid social media, Google Ads, sponsored media, SEO, affiliate and influencer marketing, email and SMS campaigns. - Monitored key metrics on Google Analytics/Shopify reports including both individual channel ROI and blended ROAS to determine accurate CPA and LTV and ensure marketing spend was focused on profitability. - Analyzed the KPI data to decide how to split investment in customer acquisition vs. retention efforts and test if a new channel or new content was valuable.- Based on customer feedback and market demand, designed and launched a proprietary collection produced in Canada; sold out pre-order launch and ultimately sold out initial order in 3 month test launch period.- Hired and managed a team of in-house employees, remote contractors and agencies including a fulfillment team, inventory strategist, social media manager, media buyer and email analyst. Lead with an all-hands on deck strategy, while empowering team members to take ownership of their areas of expertise.- Grew the Instagram audience to over 15,000 converting followers.- Grew the email list and used a combination of automated flows and promotional campaigns to drive consistent revenue.- Sold the business to new owners in 2022

As a Marketing Consultant, I helped clients grow their sales in several ways: - Acting as their part-time Marketing Manager to oversee the coordination of their marketing needs - Developing marketing strategies & plans - Online advertising strategies & media buys (I'm certified in Google AdWords & Analytics, and have lots of experience running advertising campaigns on social platforms like Facebook & Instagram)

- Managed marketing for two product divisions and contributed to corporate marketing to support B2B sales in the building industry.- Created marketing assets in coordination with an in-house creative team ranging from: websites, email campaigns, engineer presentations, videos that included interviews, voice-overs, and 3D animations.

Winnipeg, Manitoba

Bachelor Of Commerce, Marketing, International Business

Activities and Societies: AIMS - Association of International Management Students

Business, French

Spent a glorious semester taking classes in International Negotiations, International Brand Management, Retail Management, and of course.

Business Administration Diploma, Business