Ashley Mckevitt Email & Phone Number

California, United States

New York City Metropolitan Area

- Conceptualized logos, designed marketing and event campaigns, developed print and digital assets, strengthening the visual brand.- Researched best practices and projected industry changes to develop new social media strategy guidelines, improving engagement by 30%.- Provided creative feedback to entry-level designers.

New York

New York City Metropolitan Area

Greater New York City Area

Greater New York City Area

- Conceptualized storytelling techniques to customize impactful events for clients’ audiences.- Collaborated with client services and production to meet tight deadlines and flawlessly execute events.- Worked directly with clients including Chipotle, Bank of America, and Diageo to create print, digital and environmental design elements that captured their branding and the essence of their event.- Developed decks in conjunction with business development that resulted in proposals that landed contracts with companies including Zappos, Google, Samsung, YouTube, and QVC.- Creative directed a two day international event with Google that included convention sessions, trade show breakouts, and cocktail hours.

Greater New York City Area

Greater New York City Area

New York, Ny

- Published over 50 annual international advertorial magazines featured in publications such as the Los Angeles Times, The Wall Street Journal, New York Magazine, and Fortune.- Developed a visual identity for the brand, encompassing the design of the magazine, promotional materials, digital elements, and advertisements.- Retouched photographs, assisted with copy editing, and maintained microsites as well as a file management system.- Reviewed and approved printer proofs.

Greater New York City Area

- Created thematic templates for print and web that allowed for versatility in a real-world application.- Scouted locations, prepped materials, designed sets, and directed photoshoots.- Edited photos and created illustrations for daily blog posts.

Miami

- Developed a style guide that reflected the theme for the year.- Facilitated meetings with junior designers and delegated projects.- Executed designs and proofed spreads.- Directed photoshoots and edited photographs.- Communicated with section editors and generated story ideas.Previously held position of Graphic Designer from April 2010 – July 2011 (1 year 4 months)- Executed designs while following the style guide set by the design director.- Created in-book advertisements.- Designed publicity material.- Met strict deadlines.

Miami

- Covered school and community events.

Miami

- Created publicity material for student and community organizations.- Developed advertisements for office and community related events.- Photographed office and community events.- Managed the office and 4 employees from May 2011 to September 2011.- Planned and facilitated events such as career fairs, leadership development workshops, and large-scale volunteer opportunities.

Miami

- Developed early versions of the company's first blog.- Designed headers for newsletters.- Wrote articles for weekly newsletters and blog posts.- Created marketing material.

Miami

- Wrote and edited copy for promotional materials directed towards prospective students.- Managed the University's presence on social media platforms including Facebook, YouTube, Twitter, and WordPress.- Created and maintained a blog that corresponded a day in the life of an average student; photographed campus events, conducted interviews, produced short videos, and wrote weekly entries.- Corresponded with prospective students, parents, and College Assistance Program liaisons.