Ashley Coates Email & Phone Number

Portland, OR, US

Portland, OR, US

• Build brand awareness and lead Go-To-Market campaign for new retail shopping app.
• Leveraged SEO and SEM to achieve all top 10 Google search results for our product brand, Spark Loyalty.
• Positioned SnowShoe as a thought leader in the retail loyalty space through the development of blog articles, monthly newsletters, whitepapers, case studies, social media presence, podcast and YouTube channel.
• Producer, writer and co-host of three seasons of Spark Plug, named a Top 25 Retail Podcast with 4K+ downloads.
• Producer and writer of the Small Business Success YouTube Channel, which has grown to 150+ subscribers and achieved first page YouTube search rankings for 18 tracked keywords.
• Performed competitive analysis on SnowShoe’s top competitors to inform pricing tiers, value proposition and sales strategy.

• Recommend and implement marketing and PR strategies to meet client objectives.
• Secured city-wide media coverage for installation artist Mike Bennett’s Crypto Museum and Dinolandia exhibits leading to more than 100K attendees.
• Wrote technical case studies and blog articles for Argentinian-based software company Darwoft with the purpose of attracting more American clients.
• Acquired 100+ new neighborhood association members for Northwest Children’s Theater through direct appeal.

Portland, Oregon, US

• Support company growth through direct sales, client events and video content.
• Achieved $150K+ in ad sales including legacy and luxury brand advertising clients.
• Led new business initiatives that secured more than a dozen new publishing clients including Artslandia’s three largest clients: San Francisco Ballet, Pacific Northwest Ballet and The 5th Avenue Theatre.
• Launched signature client appreciation party for an intimate guest list of 75 people in historic local mansion.
• Producer, writer and on-air host of Opening this Week in Artslandia, a weekly video series broadcast to KATU TV channel's weekly audience of 43K viewers; Garnered 21K+ Facebook views.
• Launched Artslandia Happy Hour, a daily streaming concert series that brought music to arts audiences at the height of the pandemic and included local celebrity guest artists.

• Raise organization profiles and complete multi-million dollar capital campaigns for nonprofit clients.
• Facilitated capital campaign naming and brand development for Oregon Family Support Network, Eastside Jewish Commons and Jessica’s House.
• Crafted prospective donor communications and developed marketing materials.
• Secured dozens of meetings with high-level donors for Executive Directors at The Dougy Center, Oregon Family Support Network and Proud Ground.
• Launched a signature gamified Community Champions Night for Foundation for Vancouver Public Schools to educate and thank donors in a memorable way.
• Lead social Media strategist for Mt. Bachelor Sports Education Foundation.

Portland, Oregon, US

• Foster client relationships and ensure success for client branding projects and advertising campaigns.
• Worked closely with agency’s Strategic Director on research and development, campaign strategy, budget allocation and management, and creative and media briefs.
• Managed Oregon Health Authority's $4 million advertising campaign to prevent underage use of recreational marijuana, including target market research, campaign development, client presentations and reporting, media.
• Produced and conducted video interviews with Oregonians across the state for OHA’s Place Matters Oregon initiative for use in broadcast and social media campaigns.
• Managed branding campaigns for City of Portland, Multnomah County Library and Oregon Council on Developmental Disabilities.

Seattle, WA, US

• Implement subscription and single ticket marketing strategies to meet sales goals.
• Allocated annual $100K marketing budget, including digital and traditional media spend, direct mail, and guerilla marketing efforts.
• Used internal CRM and community-wide database to facilitate highly targeted outreach campaigns.
• Coordinated fulfillment of subscription renewal and season ticket mailing packets for the theater’s 10K+ annual patrons.
• Personally responded to incoming patron complaint emails and succeeded in raising the standard for individual patron interactions.
• Facilitated the creation and printing of all show programs, adhering to union and royalty house requirements.

Seattle, Washington, US

• Manage client relationships, projects and campaigns to meet business objectives.
• Started as an intern and was promoted twice within less than two years at the agency.
• Primary agency contact for Safeco Insurance, Seattle Art Museum, Puget Sound Energy, Seattle Aquarium, and Gene Juarez Salons & Spas.
• Conceived of, created and executed Intern Spirit Week.

B.S., Journalism - Advertising

Education record

Education record