Ashley M. David Email & Phone Number

Auckland, Nz

Auckland, New Zealand

Highlights include: - Being the first full-time Development role at Q Theatre- Raised over $460k in year one, exceeding the $350k target- Creatively conceptualized and tactically executed Q’s first ever end-of-tax-year annual digital appeal campaign. Q: EXPOSED! raised $60,550 in five weeks and exceeded its original $50k target. It starred high-profile comedians Tom Sainsbury and Chris Parker, included a $25k match gift and involved 379 donors: https://www.qtheatre.co.nz/QExposed- Co-led securing Q’s next three-year core funding agreement through Auckland Council for operations, arts development and building maintenance- Re-established a relationship and positive funding result for the first time since 2018 with strategic funder Foundation North - Cultivating and landing successful funding results with strategic funder Creative New Zealand- Leading the revised Q Fundraising Strategy and Work Plan - Guiding the establishment of Q’s first Fundraising Board Sub-Committee - Establishing Q’s cultural competency capability building for Te Reo Māori, Tikanga, and Te Aō Māori through a Ngāti Whātua Ōrākei relationship and partnership

Auckland, New Zealand

Yerevan, Armenia

- Creative Armenia – supporting publicity and marketing for Fellowships programme and leading strategic grants research - CoChoLab – leading social media content creation and teaching movement classes and workshops - Personal Project – immersion through research, movement and teaching into Armenian traditional dance movement and history, Armenian contemporary dance, and yoga- attend weekly Armenian language classes, forums, havaks and excursions

Gyumri, Shirak Province, Armenia

- Youth Palace CNCO – taught four marketing seminars and weekly dance classes in Armenian to youth participants- Emili Aregak – consulted on brand, conducted a digital audit and created a website redesign brief - Taught weekly yoga classes for Gyumri-based Birthright Armenia volunteers- attended weekly Armenian language classes, forums, havaks and excursions

- Led team of 6-10 people- Drove COVID-19 internal & external crisis communication planning & implementation for March 2021 & March 2022- Managed a $600,000 budged and campaign for March 2022 Festival through earned, paid and sponsored media- Spearheaded the delivery of the organisation’s first online presentation platform for 11 shows - Managed a $500,000 budget and campaign for March 2021 Festival of 84 shows/events with 60,000 attendees through earned, paid and sponsored media

Auckland, New Zealand

- Lead all marketing for professional performances & tours as well as for youth & community engagement programmes - Managed all fundraising areas including strategic funding, trusts & foundations, donor relations, sponsorship & events

Auckland, New Zealand

Auckland, New Zealand

Auckland, New Zealand

Auckland, New Zealand

Washington D.C. Metro Area

- Managed content creation for digital media, specifically Facebook, Twitter and the website- Implemented digital strategy, including analytics tracking, for social media campaigns by growing key audiences

Washington D.C. Metro Area

- Coordinated direct mail, telemarketing, & digital fundraising Membership campaigns using Tessitura CRM - Acted as “wrangler” to the Kennedy Center President for all major fundraising events including Kennedy Center Honors

- Maintained photo and video assets, edited company bios, created programs and processed purchase orders- Attended The Suzanne Farrell Ballet and Ballet/Dance season performances as Dance Programming artist liaison

John F. Kennedy Center For The Performing Arts

Washington D.C. Metro Area

- Digital content creator on website & social media channels – Facebook, Instagram & Twitter - Managed major events, maintained creative production schedules, & provided supervision for student workers

- Coordinated all public relations efforts including writing press release & media advisories & pitching to media- Managed all marketing of the event through print, digital & grassroots community outreach

Washington D.C. Metro Area

Greater Chicago Area

College Of Arts And Humanities

Becket, Massachusetts

University Of Maryland

Washington D.C. Metro Area