Ashley Zebrak Email and Phone Number
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Passionate, creative and results-driven marketing professional with a bias for action. Over 10 years of experience using data to inform campaigns, testing methodically and working with agility to solve business challenges. Bringing diverse teams together to create a positive customer experience brings joy and satisfaction to my work. Deep expertise in leveraging digital advertising, lead generation marketing, customer journey mapping, email marketing, data analysis, ecommerce, content creation and events to achieve business goals. Client Relationship Experience: U.S. Army, American Express International, American Express OPEN, American Express Travel, Western Union, ADT, Spectrum Enterprise, GameStop, CenturyLink Business, Flextronics, Windsor Court Hotel, Louisiana Office of Tourism. Skills: Eloqua, CheetahMail, Marketo, HTML, SalesForce, MovableInk, Adobe Analytics, PowerBi, Terminus, Google Analytics, RACI model, Percolate, Cvent, Microsoft Office (Word, Excel, PowerPoint).
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Sr. Account Based Marketing ManagerInovalon May 2023 - PresentBowie, Md, Us
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Manager, Digital MarketingDentsply Sirona Feb 2022 - May 2023Charlotte, North Carolina, Us-Design and implement multi-channel B2B ecommerce strategic marketing to drive $45mm+ annually -Drove +75% YoY online revenue growth by improving digital content, personalization and targeting -Champion digital transformation by teaching and influencing groups across the organization with on-demand learning modules and lunch and learns-Leverage data to make campaign optimizations by working alongside analytics team to uncover actionable customer insights and understand performance trends-Collaborated with channel owners to pilot new media formats (e.g. Google Discovery, Interactive Display Ads) and execute A/B tests -Managed contractors and vendors including budget, scope, and evaluating work -
Account Based Marketing ManagerDentsply Sirona Sep 2019 - Feb 2022Charlotte, North Carolina, Us-Built company’s first ABM program pilot, resulting in $500K direct revenue and 60 top tier account registrations-Aligned with senior leadership to identify and create programs beyond ABM scope to advance key business priorities.-Developed communication plan for global ecommerce site launches and provided oversight and guidance to global partners to launch in each market-Led cross-functional task force team for content audit and recommendations for focus product category
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Account DirectorHarte Hanks Apr 2017 - Jul 2019Chelmsford, Ma, UsClients: ADT, Spectrum Enterprise, GameStop, Masonite, Ensono, GHX● Champion & execute strategies based on expertise of clients’ industries, business goals, product differentiators, customer and market insights, competitive landscape and campaign metrics● Design and implement multi-channel acquisition campaigns from top to bottom of the funnel, including personas and buyers’ journey, as well as client relationship and loyalty marketing ● Identify growth opportunities, e.g. new digital channels, segmentation, analytics, testing● Responsible for ROI of approx. $7mm client budgets, including forecasting and planning ● Prepare and present client QBRs: agenda, KPI analysis, opportunities and next steps -
Account SupervisorMrm//Mccann Jan 2016 - Apr 2017New York, Ny, UsClients: U.S. Army, U.S. Army Reserve● Spearhead creative development, production and launch of integrated campaigns across multiple tactics: digital, TV, radio, DM, SEO/SEM, local, social media and events● Partner with McCann Worldgroup agencies to share learnings and foster innovation ● Serve as steward of Brand guidelines, evaluate creative to ensure work is on-brief and on-brand● Manage three direct reports: advancing professional growth and orchestrating annual reviews -
Account SupervisorLaunchpad Advertising Mar 2015 - Dec 2015New York, Ny, UsClients: Western Union, CenturyLink Small Business● Cultivated positive, collaborative work environment across teams to produce high quality work, identify opportunities for efficiency and ideate creative solutions● Recommend and orchestrate optimization and testing strategies across all channels● Overhauled customer lifecycle program, resulting in 15% increase in click-to-open rate -
Account SupervisorBoombox Aug 2014 - Mar 2015New York, New York, UsClients: American Express Travel, American Express International, American Express OPEN● Lead diverse teams to plan and execute strategies across customer touch points, collaborating with client vendors, sponsors and partners ● Collate data, analyze key performance indicators, evaluate ROI and inform recommendations -
Senior Account ExecutiveBoombox Apr 2014 - Jul 2014New York, New York, Us
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Account ExecutiveBoombox Aug 2013 - Mar 2014New York, New York, Us
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Account ExecutiveDeveney Communication Sep 2012 - Jul 2013New Orleans, Louisiana, UsClients: Flextronics, Louisiana Office of Tourism, Windsor Court Hotel● Lead multiple client accounts and execute award-winning public relations initiatives: social media, strategic planning, message development, media relations, event planning and community relations -
Account CoordinatorDeveney Communication Sep 2011 - Aug 2012New Orleans, Louisiana, UsServes as account lead/client contact on multiple accounts as well as provides support on other accounts. Duties include media relations, messaging development and strategic planning. Manages external and internal social media and online marketing efforts.
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Associate ManagerDeveney Communication Jan 2011 - Sep 2011New Orleans, Louisiana, UsOversee and manage all associates, including marketing and recruiting for the program, facilitating reviews and feedback for individual growth, disseminating projects and editing work. Manage all promotions for the firm, including creating award entries, managing content for all social media accounts, identifying and securing speaking and writing opportunities for senior team members.
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Senior AssociateDeveney Communication Sep 2010 - Jan 2011New Orleans, Louisiana, UsAssists in large-scale client projects, including conducting research, developing messaging documents and performing media relations. Manages several client projects under the supervision of senior team, such as monitoring coverage and compiling coverage reports. Create and publish content for the firm's social media accounts.
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AssociateDeveney Communication Jun 2010 - Sep 2010New Orleans, Louisiana, UsAssist senior team members with client activity. Projects include:*conducting research*participating in client brainstorms*creating and disseminating media materials such as press releases, pitches and media advisories*providing on site support at client events
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Marketing InternNashville Lifestyles Magazine Jan 2010 - May 2010compose press releases, help coordinate third-party vendors and assist at branded events.
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Event Planning InternL'Ete Du Vin Jun 2009 - Aug 2009The nation's original charity wine auction in support of the fight against cancer.
Ashley Zebrak Skills
Ashley Zebrak Education Details
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Vanderbilt UniversityEconomincs -
Wesleyan
Frequently Asked Questions about Ashley Zebrak
What company does Ashley Zebrak work for?
Ashley Zebrak works for Inovalon
What is Ashley Zebrak's role at the current company?
Ashley Zebrak's current role is Sr. ABM Manager | Data-Driven Lead Generation | Relationship Marketing.
What is Ashley Zebrak's email address?
Ashley Zebrak's email address is as****@****ona.com
What is Ashley Zebrak's direct phone number?
Ashley Zebrak's direct phone number is +1 646-865*****
What schools did Ashley Zebrak attend?
Ashley Zebrak attended Vanderbilt University, Wesleyan.
What skills is Ashley Zebrak known for?
Ashley Zebrak has skills like Social Media, Media Relations, Public Relations, Event Planning, Press Releases, Marketing Communications, Social Media Marketing, Marketing, Editing, Strategic Communications, Online Marketing, Email Marketing.
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