-Manage an in-house copywriter to deliver consistent voice and creative across content and the user experience-Manage brand voice and tone for our global brand and agency partners-Create high-level creative concepts and strategies for global and partnership campaigns-Write and manage digital and traditional creative assets, including video, paid social, Google advertising, email, in-store materials and more-Craft human-centered content and solutions across the website and app, focusing on a tailored approach for each country and customer vs. agent/partner audiences -Present concepts and solutions to executives with clear decision-making rationale and storytelling-Continually improve process to increase project success and team morale

-Created and managed brand/UX voice and guide-Wrote marketing copy across digital and print, with a focus on email, SMS, push notifications, display ads, SEM and in-store-Trained freelance copywriters and review their work-Wrote content for end-to-end user experiences for the MoneyGram website and app-Managed content requests and deadlines from across the globe and the company using a process built from scratch-Requested and managed feedback on high-visibility projects from cross-functional teams including design, research, product, legal, risk and executives

• Created and led A/B content tests across user experience and marketing• Worked cross-functionally to craft end-to-end customer journey content• Managed content creation as design team liaison and provided creativefeedback on behalf of the team

-Developed long-form content for digital channels for clients in the financial industry-Developed short-form copy across a variety of channels, including direct mail, email, digital banners and more-Worked closely with art directors to develop layouts and messaging for a variety of channels-Collaborated with creative team to develop creative concepts for campaigns

-Wrote short- and long-form copy for a variety of digital and traditional channels for clients in the restaurant and retail industries -Developed wireframes and layouts for owned channels such as blogs and homepages -Created quarterly content plans based on consumer mindset and brand initiatives-Developed video concepts and scripts, working closely with art directors on storyboard development

-Created monthly, campaign-based and real-time social media content for several B2C and B2B clients crossing industries such as consumer packaged goods, medical services and transportation-Managed and monitored social media platform appearance and community engagement-Managed and coordinated paid social campaigns-Intern Coordinator: created and executed a structured summer internship program and manage recruitment efforts

•Fulfilled secondary research requests with tools such as eMarketer and Forrester•Monitored and analyzed traditional and social media for national clients•Monitored industry news for agency as a whole

• Planned major museum events such as exhibit openings, including scheduling performers and creating aesthetics for events• Met with potential clients and served as a liaison for their facility rental• Managed event budgets and revenues• Worked with other museum staff to ensure the safety of clients and museum exhibits

• Ambassador for potential scholarship recipients and their parents• Promoted the University of Oklahoma and its programs to potential scholarship recipients through face-to-face meetings, phone calls, and letters• Liaison between the National Scholars department and other university departments

• Assisted with agency creative and management processes• Helped manage development of collateral materials in English and French• Assisted in the creation of new job process• Worked with a team of interns on a website redesign and client presentation

• Booked, assisted, and styled photo shoots twice a month• Developed model skills and portfolios• Social media management• Backstage director for fashion shows; video: http://vimeo.com/55188348• Assisted in company name and logo change promotion

•Managed sales floor and sales associate•Managed back stock and new inventories•Filled in for General Manager during a three-week vacancy