Ashley Merkt Email & Phone Number

United States

Reston, Virginia, United States

Reston, Virginia

• Managed ~$2 million responsive web redesign and migration of www.boostmobile.com from a legacy content management system (CMS) platform to Adobe Experience Manager (AEM).Result: Enabled business’ flexibility, improved customer experience and functionality, quicker turnaround time to publish in production without a code release.• Lead ~$1 million proof-of-concept project implementing an off-shore vendor’s “Help me choose” recommendation engine for prospective customers on www.sprint.com that dynamically asks user preference questions on devices and plans to guide them to their top three personalized selections before adding items to cart in an effort to incrementally improve online sales.Result: In first ~10 months post-launch, 79% (or 1.2 million) of users who answered first question in flow completed flow to reach recommendation, ~17,800 users completed a sales transaction after receiving a recommendation. Incremental success month over month enabled funding approvals to develop Bring Your Own Device (BYOD) and multi-line flow functionality to be designed and implemented.• Collaborated with Product, MarTech, Web Optimization, UX and other cross-functional teams to leverage Adobe Test & Target for A/B testing of personalized content by customer lifecycles in an effort to reduce churn, reduce call center/ chat volumes, increase click-through-rates (CTR), and increase upgrade and add-a-line rates.Result: 45% of new customers engaged with personalized content, ~6,000 users click to download My Sprint App, ~10,000 users click to sign-up for autopay.• Manage executive and business stakeholders expectations of scope, key performance indicators (KPIs), and timeline through consistent status reporting and meeting cadences.• Develop documentation of project management processes and templates across digital teams, guiding colleagues through project prioritization, funding, resource assignment, procurement and vendor management.

New York, New York

• Managed ~$20 million project to build Spectrum business site on new AEM platform from ATG, and consolidate the Time Warner Cable and Bright House business sites into one Spectrum Business site; inclusive of WCAG vendor management to achieve AA-level compliance across all three sites to mitigate liabilities. • Coordinated 15-20 team members from product managers, business analysts, analytics, UX and visual designers, FED and back-end developers, QA and UAT.• Review and assign business as usual (BAU) requests across all websites (i.e. landing pages, vanity URLs, production bugs, channel lineup updates) from various internal clients.

New York, New York

• Managed directory site redesign and platform migration for trucker.com with business stakeholders, 1 product manager, 1 UX designer, 3-4 developers (1 on-shore, 2-3 off-shore).• Collaborated with all stakeholders from the product owner/ business sponsor, executive team, and internal and external teams, such as, design, web operations, SEO, development and QA.• Served on Director of Project Management’s ad-hoc committee to create and/or improve project templates and processes (i.e. project charter, project plan, escalation plan, RACI chart, weekly status reports, SEO checklist and best practices) for Product team.

Greater New York City Area

• Managed integration of online booking tool to point-of-sale; coordinating between IT, PMO and vendor to be implemented across its 300+ bowling and entertainment centers in a phased approach.• Initiated and monitored customer relationship management (CRM) and loyalty tool through requirements gathering, vendor selection through RFP process and building stakeholder support while coordinating IT application interdependencies.• Created business cases with project sponsors for executive review committee to determine proposed project approvals and develop project plans for approved projects; then track and report on approved projects weekly.

New York, New York, United States

• Coordinated projects varying in size; workload consisted of approximately 5 large projects (i.e. Global Navigation Redesign, Responsive Web Redesign and Platform Migration), 15 medium projects (i.e. microsites, landing pages), 25 to 50 small BAU requests (i.e. content updates, banners, vanity URLs).• Managed project prioritization and evaluated resource requirements and track all phases of the project life cycle from inception to completion (planning, UX, design, usability testing, development, QA, UAT and production release).• Collaborated with senior leaders and stakeholder teams across multiple geographic locations to gain consensus and continuously improve processes, as well as, trained and mentored PMs to increase project team consistency and productivity.

Jersey City, Nj

• Define product vision and business requirements, and perform cost-benefit analysis• Collaborate with UI/UX team to create mock-ups and workflow• Lead user acceptance testing (UAT) efforts; help quality assurance (QA) team in testing• Liaise between technology, product management and quality assurance teams • Collaborate with on-campus marketing department and external marketing company• Train and present website back-office to Admission’s management• Manage multiple programs, special projects and events; coordinate with various teams simultaneously• Create business plans and present to higher management for budgetary approval• Develop and manage territory through cultivating relationships with community members, on-campus employees, and external vendors• Manage Admission’s web page content edits, and respond to all e-mail student inquiries• Develop risk management and contingency plans for special events and strategic recruitment planning• Serve on marketing and Student Opportunity Seminars committees; volunteer for other department’s programs• Maintain inventory of recruitment and operational materials; re-order via internal and external vendors• Assist in supervision of work study students and student ambassadors• Present on college options to elementary, middle school, and high school students

Teaneck, Nj

• Created training manual for admission’s staff re: campus resources, and policies and procedures• Delivered daily presentations to colleagues, students, and parents• Cultivated strong relationships with school district officials within my territory• Evaluated prospective student credentials for an admission decision• Communicated with students through interviews, e-mail, mailings and telephone• Assisted with phone coverage, office visitors, calling campaigns, and file re-organization • Developed and executed recruitment plans and strategies for my geographic regions• Served as Computer Science and Engineering departments liaison • Coordinated off-campus admitted student receptions

Buffalo, Ny

• Assisted Director of International Students with financial and academic documents• Reviewed and maintained over 400 files including international, transfer and freshmen students• Arranged for high school students to visit campus an event called “Allied Health Day”• Planned an evening on D’Youville Campus for area high school administrators known as “Guidance Counselor Theatre Night”• Coordinated on-campus recruiting events: “Final Spring Registration,” and “Final Fall Registration”• Served as a Physician’s Assistant department liaison

M.S., Sustainability Management

Courses included: • Global Supply Chain Management • Managing for Climate Change: Business and Financial Implications • Social.

B.S., Communications

Activities and Societies: Fredonia Radios Systems (FRS)