Ashley Goodson Email & Phone Number

Chicago, Illinois, United States

Chicago, Illinois, Us

New Products & Promotions, McDonald's

New York, New York, Us

Client: Walmart

Chicago, Illinois, Us

Chicago, Illinois, Us

• Lead client contact for the Global Brand and Marketing team within in-house agency, including visual identity implementation, knowledge management and strategic alignment across all marketing pillars• Contributed to agency growth strategy, providing insight and direction on fundamental business pillarsincluding operational enhancement, elevated creative output and improved client trust• Oversaw strategy, development and production of all Global Marketing projects within the agency, including briefs, creative approach and resourcing, to ensure outputs drive desired business results• Established and grew agency credibility as a new function in the corporation, by building new and strengthening current client relationships through business leadership, thoughtful partnering and positive impact• Led cross-functional team in planning and execution of hybrid live-virtual Feel-Good Marketing AwardsShow, receiving a Net Promoter Score of 95%+ for each of two annual events

Chicago, Illinois, Us

Clients: Dunkin' (Arc Worldwide), Kellogg's (Leo Burnett)• Business Lead of retail strategy for over 9,000 Dunkin’ stores nationwide, including development of in-store merchandising in support of national marketing calendar• Served as member of pitch team that successfully acquired Dunkin’s National Retail business, resulting in an additional agency revenue in first calendar year of work• Contributed to development of a formalized Consumer Path-to-Purchase plan, implementing strategic and consistent retail communication across all Dunkin’ locations • Recipient of Bronze Reggie Award for successful launch of Brand’s first consistent, everyday value platform; drove double digit comp sales and transaction growth along with revenue and market share increases during launch period, with positive impact continuing through first calendar year of sustaining support• Business Lead for Keebler Snack Portfolio, including Keebler Cookies, Club and Town House Crackers, collaborating across strategy, media and Cross-Agency teams to deliver marketing recommendations that drove brand awareness and product sales• Developed and negotiated annual scope of work for each Keebler Brand, effectively leveraging creative and production efficiencies to overcome budget cuts while maintaining consistent number of deliverables versus prior year• Served as Account Lead on cross-functional committee to establish guiding principles and framework for launch of Keebler Masterbrand• Produced two of the highest performing ads in Kellogg’s Quantitative Testing history, one each for Cookies and Club portfolios

Quebec City, Quebec, Ca

Clients: McDonald's Operators of Chicagoland and Northwest Indiana, Ronald McDonald House Charities• Served as lead client contact for 95 Owner/Operators and 500 restaurants, including Executive Leadership Team and Board of Directors, with strategic oversight of business performance and promotional content for the Chicago Co-Op as well as the Downtown Chicago “Loop” mini-market, Hispanic and Asian Consumer Markets• With input from the Insights Director, provided ongoing analysis of the state of the business and promotional evaluations, including sales and profit impact• Collaborated with franchisees and McDonald’s Regional Marketing leads in developing marketing strategies that complemented the brand’s national framework while addressing local business challenges; contributing to a guest count climb of 102 positions for the market and +20% per customer cash-flow in three years• Oversight of developing and facilitating $6M production budget while efficiently overseeing multiple levels of TV production, ranging from multi-day shoots to limited budget edits• Led strategic development and local activation of McDonald’s Global Mobile App, achieving a continuous streak of Top 2 US-Market ranking in each of the first 15 months post-launch• Led collaboration and strategic direction with Cross-Agency team of business insights, media, public relations and ethnic-segment representatives to align on marketing recommendations for client leadership endorsement

Quebec City, Quebec, Ca

Clients: McDonald's Operators of Chicagoland and Northwest Indiana• Contributed to staffing and growing a team of five Account Managers/Coordinator to service clients and continued providing ongoing leadership and guidance to established team• Served as key agency contact for cross-departmental initiatives, including Marketing, Business Insights, Restaurant Operations and Field Supply Chain / Distribution • Led client’s Sports Partnership strategy and execution with teams in four Chicago-based Major US Leagues• Oversight of creative project management to fulfill annual marketing calendar of fully integrated multi-media and retail merchandising campaigns• Recipient of Dean’s List Honors (Top 10 Students) at McDonald’s Worldwide Hamburger Marketing University course

Louisville, Ky, Us

Clients: McDonald's Operators of Indianapolis• Served as lead client contact for Co-Op’s 22 Owner/Operators and 150 restaurants, including Executive Leadership Team of seven appointed decision makers and corporate marketing executives• Developed strategic recommendations to fulfill annual marketing calendar while leading and actively participating in meetings to gain client alignment and approval• Led oversight of $2M annual production budget and leveraged in-depth media understanding to work hand-in-hand with planner/buyer to approve local multi-channel media buys, fulfilling full-year marketing calendar• Managed team of three Account Managers/Coordinators, with oversight of creative brief development and production management, as well as client merchandising plan/retail guide• Negotiated partnership contracts on behalf of the client, including local NBA and NFL affiliates, as well as media sponsorships, and led oversight of the facilitation

Louisville, Ky, Us

Indianapolis, In, Us

Clients: Super Bowl XLVI, Indiana Pacers, Women’s Final Four• Served as Project Management contact for key creative, account and client leads to fulfill large-scale creative production for multiple prominent national events

Clients: Dairy Queen, Simon Property Group• Helped manage local promotions and media, while maintaining client-driven budgets and deadlines for 30+ local markets of Dairy Queen franchisees and 50+ Simon-owned mall properties