Ashley Horne Email & Phone Number

Winston-Salem, Nc, Us

Atlanta, Ga, Us

As North Highland's Global Marketing Vice President, I led brand eminence strategies that heighten awareness of North Highland via digital marketing efforts, public relations strategies, thought leadership campaigns and event concepting and strategies. Influenced and led integrated marketing and communications team on managing thought leadership campaigns to further brand positioning with current client base and seek to capture additional market share via campaign-focused leads.

New York, Ny, Us

In my role as associate marketing director of Audit marketing, I developed and executed an annual integrated marketing plan for Audit function, including digital marketing components, pursuit development services, and cross-service collaboration efforts. My experience included launching a new service line, including integrated components like event marketing, primary research, data segmentation and market analysis, etc. I worked with firm’s thought leaders to determine timely thought leadership and determine market outreach and targeted digital media plan for dissemination and developed internal sales enablement materials for partners and aligned sales team to utilize in gaining added market share.

Atlanta, Ga, Us

Served as communications manager for the major gift fundraising arm, the Foundation. Developed internal and external annual strategic communications plans for targeted audiences, including high net-worth individuals, corporate partners and foundations

New York City, New York, Us

Served as senior account executive within the healthcare practice, focused on developing media relations skills in working to pitch national, top-tier broadcast, print and radio outlets. Managed marketing and media relations surrounding trade meetings and other significant media events. Authored and edited communications collateral, including press kit materials, pitch letters, VNR scripts, brochures and newsletter articles.

New York, Us

Served as assistant account executive, establishing relationships with media contacts, conducted telephone outreach, and secured key placements in top-tier trade and consumer interest outlets. Researched targeted media outlets, performed media analyses, and developed targeted recommendations. Supported new business development by researching competitive landscape.