Ashley Michael Mercier work email
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Ashley Michael Mercier personal email
Ashley Michael Mercier phone numbers
Mission-minded fundraising and engagement strategist with a focus on constituent response, retention and stewardship. Led digital fundraising efforts for annual campaigns raising between 22 and 30 million dollars in online revenue for nine consecutive years. Email specific results include an 81% increase in revenue year over year and an increase of 143% in average gift. Extensive background in data, including system conversions and implementation, reporting and analytics and feature use. I believe in data-driven marketing that is successful when the right platform and business rules are in place.Seeking to be a part of a team that sets worthy goals, values collaboration and team support and shares successes.
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Legacy Partner Giving Program ManagerFamilylife Jan 2020 - Sep 2021United States* Responsibile for growing and cultivating a large file of monthly and quarterly donors* Strategic implementation of prospecting, cultivation, communication and reactivation tactics -
Marketing Automation Strategist (Part-Time)Familylife Oct 2016 - Jan 2020Little Rock, Arkansas Area
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Director Of Digital EngagementFamilylife Nov 2014 - Oct 2016• Led a 1,000 data point plus conversion with data from 4 disconnected systems pointing to IBM Marketing Cloud• Steered a transition from a mid-level to enterprise marketing automation platform, including executive guidance, requirements development, systems architecture, data governance and business rules, QC of data, feature implementation and strategy development• Brought the concept of marketing automation into company culture, including strategies for increasing capacity and connecting constituents better to the mission• Defined business rules to guide engagement and move constituents from default communication to personalized• Used writing background to communicate practical, biblical advice for marriages
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Director Of Strategy / Donor ResponseZuri Group Apr 2013 - Nov 2014Little Rock, Arkansas Area• Achieved a more than 50% increase in both open and click rates for Heifer International’s email program, while decreasing unsubscribe rates• Provided fundraising strategy, benchmarking and analysis for more than a dozen Blackbaud clients• Led quality assurance efforts on a database conversion for a near-million record database -
Email Marketing ManagerHeifer International Oct 2005 - Apr 2013Little Rock, ArEmail Marketing Manager• Realized an 81% increase (>$2MM) in direct-click email revenue in year one and a cost savings of over $300,000 by assuming agency responsibility in-house; year two additional increase of 12.5% year-over-year• Managed the strategy for a $6 million PPC campaign, achieving a 20% increase• Developed an email acquisition strategy to grow and convert new donors• Created and implemented multiple comprehensive holiday strategies for online marketing with positive results; directly responsible for results ranging from 4 to 10 million dollars in varying holiday seasons• Managed multiple email tool selections and migrations• Doubled email list size during tenure -
Donor Conversion ManagerHeifer International Oct 2005 - Apr 2013Little Rock, Ar• Led strategy and implementation of second gift strategy• Conducted comprehensive donor survey on motivation• Key leader in congregational fundraising and school fundraising campaigns• Developed donor materials to communication impact of donations• Managed direct mail communications for new donor audience
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Interim Director Of New MediaHeifer International Oct 2005 - Apr 2013Little Rock, Ar• Provided strategic direction to online seasonal marketing campaigns which resulted in an increase of 15% year-over-year in direct fundraising• Improved tracking and aligned with Heifer’s successful offline catalog, resulting in an 84% increase year-over-year in Direct Marketing Web-fulfilled income• Increased giving through e-mail appeals by 62% in donations and a 143% lift in average gift• Implemented Right Now technologies web self-service with a Donor Services deferral rate over 50%• Effectively managed up to 40 internal projects on a monthly basis, including site area redesigns for groups within the organization• Purchased display media and prospect e-mail lists to support holiday fundraising efforts
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Web Development And Content ManagerHeifer International Oct 2005 - Apr 2013Little Rock, Arkansas Area• Led and implemented large-scale data integration between eCRM systems, providing structure for a 360-degree view of constituents• Coordinated and managed 30 million dollar holiday campaign fundraising • Managed internet marketing team members with diverse skillsets
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Web Editor IiFocus On The Family Aug 2002 - Sep 2005Colorado Springs, Colorado Area• Increased site traffic year one 400%; survey ranked newsletter and Web site experience at 91% satisfaction rate• Built Web pages using HTML, CSS, Java script, and Cold Fusion• Published and distributed a weekly e-newsletter to over 8,000 subscribers – 433% list growth under my direction
Ashley Michael Mercier Skills
Ashley Michael Mercier Education Details
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Technical And Expository Writing -
English Language And Literature, General
Frequently Asked Questions about Ashley Michael Mercier
What is Ashley Michael Mercier's role at the current company?
Ashley Michael Mercier's current role is Data-driven online and email strategist with proven results.
What is Ashley Michael Mercier's email address?
Ashley Michael Mercier's email address is am****@****ife.com
What is Ashley Michael Mercier's direct phone number?
Ashley Michael Mercier's direct phone number is +150122*****
What schools did Ashley Michael Mercier attend?
Ashley Michael Mercier attended University Of Arkansas At Little Rock, University Of Central Arkansas.
What are some of Ashley Michael Mercier's interests?
Ashley Michael Mercier has interest in Social Services, Children, Economic Empowerment, Education, Environment, Poverty Alleviation, Disaster And Humanitarian Relief, Human Rights, Health.
What skills is Ashley Michael Mercier known for?
Ashley Michael Mercier has skills like Email Marketing, Strategy, Online Marketing, Fundraising, Nonprofits, Digital Marketing, Newsletters, Marketing Communications, Social Media, Direct Marketing, Social Media Marketing, Integrated Marketing.
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