Ashley Michael Mercier Email & Phone Number

United States

* Responsibile for growing and cultivating a large file of monthly and quarterly donors* Strategic implementation of prospecting, cultivation, communication and reactivation tactics

Little Rock, Arkansas Area

• Led a 1,000 data point plus conversion with data from 4 disconnected systems pointing to IBM Marketing Cloud• Steered a transition from a mid-level to enterprise marketing automation platform, including executive guidance, requirements development, systems architecture, data governance and business rules, QC of data, feature implementation and strategy development• Brought the concept of marketing automation into company culture, including strategies for increasing capacity and connecting constituents better to the mission• Defined business rules to guide engagement and move constituents from default communication to personalized• Used writing background to communicate practical, biblical advice for marriages

Little Rock, Arkansas Area

• Achieved a more than 50% increase in both open and click rates for Heifer International’s email program, while decreasing unsubscribe rates• Provided fundraising strategy, benchmarking and analysis for more than a dozen Blackbaud clients• Led quality assurance efforts on a database conversion for a near-million record database

Little Rock, Ar

Email Marketing Manager• Realized an 81% increase (>$2MM) in direct-click email revenue in year one and a cost savings of over $300,000 by assuming agency responsibility in-house; year two additional increase of 12.5% year-over-year• Managed the strategy for a $6 million PPC campaign, achieving a 20% increase• Developed an email acquisition strategy to grow and convert new donors• Created and implemented multiple comprehensive holiday strategies for online marketing with positive results; directly responsible for results ranging from 4 to 10 million dollars in varying holiday seasons• Managed multiple email tool selections and migrations• Doubled email list size during tenure

Little Rock, Ar

• Led strategy and implementation of second gift strategy• Conducted comprehensive donor survey on motivation• Key leader in congregational fundraising and school fundraising campaigns• Developed donor materials to communication impact of donations• Managed direct mail communications for new donor audience

Little Rock, Ar

• Provided strategic direction to online seasonal marketing campaigns which resulted in an increase of 15% year-over-year in direct fundraising• Improved tracking and aligned with Heifer’s successful offline catalog, resulting in an 84% increase year-over-year in Direct Marketing Web-fulfilled income• Increased giving through e-mail appeals by 62% in donations and a 143% lift in average gift• Implemented Right Now technologies web self-service with a Donor Services deferral rate over 50%• Effectively managed up to 40 internal projects on a monthly basis, including site area redesigns for groups within the organization• Purchased display media and prospect e-mail lists to support holiday fundraising efforts

Little Rock, Arkansas Area

• Led and implemented large-scale data integration between eCRM systems, providing structure for a 360-degree view of constituents• Coordinated and managed 30 million dollar holiday campaign fundraising • Managed internet marketing team members with diverse skillsets

Colorado Springs, Colorado Area

• Increased site traffic year one 400%; survey ranked newsletter and Web site experience at 91% satisfaction rate• Built Web pages using HTML, CSS, Java script, and Cold Fusion• Published and distributed a weekly e-newsletter to over 8,000 subscribers – 433% list growth under my direction

Master Of Arts (M.A.), Technical And Expository Writing

Bachelor Of Arts (B.A.), English Language And Literature, General