Ashley Erlanger Email & Phone Number

Serve as the primary liaison for member communications via the Official Echelon Community Facebook Group (Community Group) and directly to members as needed. This includes posting app updates, crisis management, Echelon news, coordinating giveaways and more. Develop strategies and communications to engage members with one another, the instructors and brand as a wholePartner with the Director of Membership Marketing to regularly review membership KPIs and solicit feedback from members to identify opportunities to improve the member experience. Develop a content strategy to support members where support is needed - create videos, blogs, infographics, etc.Write/produce and support other content creators in the development of blog articles, newsletters, how-to videos, etc. on various topics including health/wellness, exercise, mental health, etc.Monitor comments in the OEC and keep leadership abreast of any trending topics in the community that need to be addressedGather UGC from members across multiple channels for brand use Regularly engage with members across social media, in the OEC and IRL as neededProvide monthly, weekly and ad hoc reporting on community stats, events, etc.Manage content strategy and calendar for the Echelon blogSupport and collaborate social media lead as neededDevelop and manage Echelon’s Ambassador program to promote member benefits to members and prospects Support the solicitation, moderation and syndication of Echelon equipment reviews on DTC online store Manage member referral program to contribute to monthly member acquisition goals; formulate incentive strategy for members and friends; partner with Member Marketing team to promote referral program across relevant touchpointsDevelop content strategy and community building events for in-person events as neededPartner with the partnership team to develop and lead engagement activities and giveaways in the Community as related to the partnership.

Manage social media accounts for multiple clients which include social media strategy and the planning and executing of social media campaigns.Craft and develope compelling content which include copywriting and graphics/video content that align with the brands business and strategic goals.Manage content calendars for various clients and keep up to date on social media trends and current events.Engage and manage various online communities which include answering DMs, interacting with content, re-sharing, and creating a safe space that aligns with each brand identity.Analyze social media campaigns and overall channel metrics which include recording key KPIs and developing written reports to share with C-Suite executives.Plan and execute paid social media campaigns to further amplify content that directly aligns with business goals and objectives.Collaborate with designers and video editors to create engaging content that aligns with the brands identity and uses story telling to capture the human element in each post.

Manage day to day studio needs such as inventory, class schedules, among other administrative duties.Create and promote in-house special classes and events. Communicate with collaborators and serve as event host when needed.Teach up to 10 yoga classes a week and serve desk time on a daily basis to support the studio and teacher needs.Mentor and coach fellow yoga teachers on how to improve their classes and student experience.

Baltimore, Maryland Area

Manage social media accounts including content creation, strategy and campaign management.Coordinate and execute events with local businesses Direct the Ambassador Program and facilitate Instagram content related to Juice Boosters.

Baltimore, Maryland Area

Create social media and press content to further promote and share the works being done at Johns Hopkins MedicinePlan and facilitate crisis workshop events, press conferences, & other events within the department to further the team’s knowledge on certain topics, to showcase the Hopkins brand to the media and to support /promote the Hopkins brand/efforts both internally and externally. Escort media crews and facilitate media visits on Johns Hopkins Medicine campus that later result in articles, videos & broadcasts in both local and national platforms. Promote said placements on social.Assist with the day-to-day functions of media monitoring as well as creating new processes to work more efficiently within my team and our department. New processes created and implemented within the team include Third Party Release monitoring and facilitating trainings on Crisis Communications tools.

Baltimore, Maryland

Worked with media outlets for editorial opportunities/pitched media & contributed to clients’ social media accounts and blogs.Created press materials including press releases, media advisories, social media posts & blog posts. Coordinated and assisted in the planning of corporate events & created social content & advertising for internal events & built media lists/data & research organization.

Cockeysville, Maryland

Planned and managed property events including weddings, large parties, company picnics, among other things which involved great attention to detail and organization skills due to regularly running multiple events at a time.Created content and managed social media account for Special Events department and promoted the venue for future event bookings.Managed a catering staff of roughly 30 employees who assisted my job duties before, during and after events. Managing staff included scheduling, teaching and ensuring run-of-show for each event went smoothly.