Ashley Miller, M.A., Shrm-Scp Email & Phone Number

Alexandria, Virginia, United States

Alexandria, Virginia, United States

- Set the vision and strategic direction for B2B products through market research, journey mapping, needs analysis, and strategic planning to ultimately provide HR teams and organizations valuable tools to improve organizational and people performance- Execute the full P&L for the SHRM digital products and services line of business, including budgeting, revenue forecasting, revenue fulfillment and direct cost management- Constantly evaluate the B2B product portfolio and related business… Show more - Set the vision and strategic direction for B2B products through market research, journey mapping, needs analysis, and strategic planning to ultimately provide HR teams and organizations valuable tools to improve organizational and people performance- Execute the full P&L for the SHRM digital products and services line of business, including budgeting, revenue forecasting, revenue fulfillment and direct cost management- Constantly evaluate the B2B product portfolio and related business unit assets against strategic goals and map against key target audience segments, identifying gaps, efficiencies, and continuous improvement to increase revenue - Develop and implement a strategy and growth plan consisting of affinity and e-commerce relationships, digital products, and content marketing and distribution partnerships- Own evolution of the customer experience for SHRM's e-commerce platform, directing overall vision, strategy, and roadmap for the organization- Lead cross-functional teams focused on advancing organization-wide strategic initiatives, ensuring membership, marketing, brand, business operations, product owners, and technology are aligned with e-commerce objectives and key results (OKRs)- Take bold, innovative, and entrepreneurial approaches to advance the continued relevance, growth, and success of SHRM- Provide leadership around the competitive landscape, industry and research trends, and customer feedback marketing, sales, and development teams to drive strategic enhancements, product extensions, and marketing campaigns Show less

Alexandria, Va

- Founding member of SHRM’s first workplace innovation lab, SHRMLabs. SHRMLabs serves as a bridge for the HR tech community and work, workers, and workplaces by: > Connecting startups with consumer markets in the workforce > Engaging the HR & tech communities to learn from each other > Leading the conversation on how to use HR and tech to create better workplaces- Led the development and implementation of the Lab’s strategic pillars: discover, engage, and… Show more - Founding member of SHRM’s first workplace innovation lab, SHRMLabs. SHRMLabs serves as a bridge for the HR tech community and work, workers, and workplaces by: > Connecting startups with consumer markets in the workforce > Engaging the HR & tech communities to learn from each other > Leading the conversation on how to use HR and tech to create better workplaces- Led the development and implementation of the Lab’s strategic pillars: discover, engage, and invest- Designed and implemented strategy for startup and partner identification and vetting- Forged relationships with internal stakeholders and over 24 potential partners- Conducted customer journey mapping workshops and defined customer journey maps and user stories - Researched the industry and market to source more than 40 HR startups prime to engage with SHRM and the HR community- Created and facilitated presentations on HR and innovations in the workplace - Devised clear development plans to propel solutions through experimentation, testing and refinement- Collaborated with other SHRM teams to align Lab communications with organizational strategy Show less

Alexandria, Va

- Led data product development, career development products, and analysis and product maintenance initiatives for the HR profession and industry. - Collaborated with partners across SHRM to use modeling and data to enhance the member experience. - Evaluated existing products and developed a product portfolio roadmap to anticipate and meet the needs of SHRM's members. - Served as a research spokesperson on industry trends and benchmarks. - Supported the execution of major… Show more - Led data product development, career development products, and analysis and product maintenance initiatives for the HR profession and industry. - Collaborated with partners across SHRM to use modeling and data to enhance the member experience. - Evaluated existing products and developed a product portfolio roadmap to anticipate and meet the needs of SHRM's members. - Served as a research spokesperson on industry trends and benchmarks. - Supported the execution of major organizational programs and initiatives. - Partnered with Marketing on product marketing strategy and execution. Show less

Alexandria, Va

- Provided senior-level guidance and support to staff regarding competencies, including contributing subject matter expertise to SHRM product and program development. - Cultivated relationships and partnerships with internal and external customers to meet strategic goals. - Designed, managed, and led projects, including tasks, staff, budget, and timelines. - Conducted outreach activities (e.g., conference calls, presentations) and research, including market research. - Developed… Show more - Provided senior-level guidance and support to staff regarding competencies, including contributing subject matter expertise to SHRM product and program development. - Cultivated relationships and partnerships with internal and external customers to meet strategic goals. - Designed, managed, and led projects, including tasks, staff, budget, and timelines. - Conducted outreach activities (e.g., conference calls, presentations) and research, including market research. - Developed and maintained competency-based professional development content and resources for HR professionals. - Supported development and execution of communications and marketing campaigns. - Designed and conducted focus groups and surveys. - Collected and analyzed data, interpreted findings, and created associated deliverables. - Presented research at professional meetings and conferences. - Led strategy meetings for a cross-functional team aimed at advancing HR competency goals across SHRM. - Participated in strategic and workforce planning processes. - Monitored department performance and provided progress updates to senior leadership. Show less

Washington, Dc

Led complex, multi-year client projects (e.g., developed and managed timelines, budgets, and staffing; oversaw and monitored project and task progress). Cultivated client relationships to drive project progress and success. Identified, designed, and led business development opportunity pursuits. Conducted research, collected and analyzed data, and developed plans and materials for data collection, interviews, focus groups, workshops, and training sessions. Developed, reviewed, analyzed, and… Show more Led complex, multi-year client projects (e.g., developed and managed timelines, budgets, and staffing; oversaw and monitored project and task progress). Cultivated client relationships to drive project progress and success. Identified, designed, and led business development opportunity pursuits. Conducted research, collected and analyzed data, and developed plans and materials for data collection, interviews, focus groups, workshops, and training sessions. Developed, reviewed, analyzed, and revised survey and assessment items, test specifications, and test forms. Analyzed jobs and developed competencies. Led validation research. Show less

Washington, Dc

Supported complex, multi-year client projects. Interacted with clients to drive project progress and success. Conducted research to identify and pursue business development opportunities. Led tasks for various projects and proposals. Managed business and grant proposal teams. Designed and conducted training for writing assessment items. Created interview, workshop, and focus group materials. Facilitated or participated in interviews, workshops, and focus groups. Contributed to development… Show more Supported complex, multi-year client projects. Interacted with clients to drive project progress and success. Conducted research to identify and pursue business development opportunities. Led tasks for various projects and proposals. Managed business and grant proposal teams. Designed and conducted training for writing assessment items. Created interview, workshop, and focus group materials. Facilitated or participated in interviews, workshops, and focus groups. Contributed to development, review, and revision of survey and assessment items, test specifications, and test forms. Supported data collection and analysis efforts (e.g., participated in site visits, oversaw participant recruitment, analyzed data, interpreted findings). Wrote technical reports and created client deliverables. Conducted environmental scans and literature reviews. Presented research at professional meetings and conferences. Show less

Greenville, Nc

Facilitated instruction for undergraduate- and graduate-level statistics and research design labs in the psychology department. Supervised undergraduate and graduate student projects.

Master'S Degree, Industrial And Organizational Psychology, 4.0

Activities and Societies: Occupational Health Psychology Lab, Statistics Teaching Assistant, Research Assistant, Psychology Graduate.

Bachelor Of Science (B.S.), Psychology

Activities and Societies: Kappa Alpha Theta - Vice President and Member; Psychology Club Member