Ashley Locke Email & Phone Number

Toronto, On, Ca

Pickering, On

Communications Lead for Business Development at Municipal Property Assessment Corporation

Pickering, Ontario, Canada

•Managed the communication, advertising and marketing needs for MPAC’s Municipal and Stakeholders Relation (MSR) Division, including identifying zone needs, creating presentation materials, media response sharing as well as writing and deploying our monthly municipal newsletter, InTouch. • Assisted with the 2022 Enumeration campaign, working with digital to launch a paid social campaign with a spend of over $50K, as well as direct outreach through partnership stakeholders such as… Show more •Managed the communication, advertising and marketing needs for MPAC’s Municipal and Stakeholders Relation (MSR) Division, including identifying zone needs, creating presentation materials, media response sharing as well as writing and deploying our monthly municipal newsletter, InTouch. • Assisted with the 2022 Enumeration campaign, working with digital to launch a paid social campaign with a spend of over $50K, as well as direct outreach through partnership stakeholders such as municipalities, schoolboards and public sector partners. • Directly responsible for project managing MSR’s largest conference, AMO, working directly with the Senior Leadership Team and Board to coordinate deliverables.- further supported with content writing, graphic design, set up and customer engagement at the conference. • Working directly with MPAC’s Human Resources, planned and executed Mental Health Month, including writing a full proposal for Senior Team, outlining budget needs, approvals and organizational scheduling • Assisted with finalizing the communications roll out of MPAC’s Annual Report, including writing correspondence to both provincial and municipal levels of government, and working with Senior Leadership Team, Digital Team and the Board to ensure all responsible individuals are aware and have approved delivery of content.• Communications support for corporate strategic projects focused on a) residential property owner communications and engagement , b) municipal consultant enquiries and c) school board support application development. Show less

• Working in a department of three, we are responsible for managing all communications, both internal and external, for a municipality with over 1300 employees and 125,000 residents.• Manage all internal communications to ensure each department is aware of what others are doing, including an entire employee website and a weekly communications summary sent to all staff and all members of Council. It also includes good news stories from the public and encourages discussion amongst… Show more • Working in a department of three, we are responsible for managing all communications, both internal and external, for a municipality with over 1300 employees and 125,000 residents.• Manage all internal communications to ensure each department is aware of what others are doing, including an entire employee website and a weekly communications summary sent to all staff and all members of Council. It also includes good news stories from the public and encourages discussion amongst employees.• Responsible for directly creating communication and marketing strategies for Emergency Services (Police, Fire and Paramedics), Public Works, Engineering and Corporate Assets, Transit and Long-Term Care. • Attend public events for departments listed above and coordinate all public relations, such as media interviews and public inquiries about project content. • In partnership with the Mayor’s EA, responsible for developing content for community events, Mayoral and Council speeches and public presentations. Also responsible for attending events and assisting with technology set up, live streaming and social media. • Advertising manager for all municipal marketing materials across the city, including a weekly publication in the local paper, as well as all online advertising through media partners and social media channels. • In-house graphic designer for municipal content, including designing and writing all content for the city’s award winning waste and community calendar. • Customer Service liaison for all public inquiries online, submitted through the website or social media. Includes active listening to identify public needs and communication strategies needed • Media Relations officer for all municipal inquiries, including gathering response content from directors and re-writing for media purposes, as well as taking phone, radio and on-camera interviews as a municipal spokesperson on behalf of projects. Show less

Toronto, Canada

• Accountable for maintaining and updating the corporate website, including content and digital graphics, as well as the 9 event and sub-brand websites.• Responsible for creating and delivering analytical reports in response to stakeholder initiatives• In collaboration with the membership team, working to create marketing materials for all partner programs as well as keeping open communication with partners to monitor/improve communications• Assisting the sponsorship team to monitor… Show more • Accountable for maintaining and updating the corporate website, including content and digital graphics, as well as the 9 event and sub-brand websites.• Responsible for creating and delivering analytical reports in response to stakeholder initiatives• In collaboration with the membership team, working to create marketing materials for all partner programs as well as keeping open communication with partners to monitor/improve communications• Assisting the sponsorship team to monitor and ensure all collateral requirements, print and digital, are met. • Working with the government relations team to ensure all communications are shared and delivered to appropriate audiences, both regional and national, as well as creating communications for events such as Retail at Parliament Hill and Vote Retail. • Responsible for assisting with translations between the Montreal office, gather collateral and content and providing bilingual documents for print and digital distribution.• Assisting with press releases, media relations & social media content, email campaigns and thought leadership material• Developing video content for event and corporate promotional use Show less

Oshawa, Ontario

• Created and executed content development for thought leadership on TRG website and throughout all social media platforms (Hootsuite, Commun.it, LinkedIn, Twitter, ScoopIt) • Executed Google Ad Words & SEO campaigns and monitored analytics for improvement• Maintained and monitored the TRG website, adding new/reviewing current content to ensure all was up to date• Communicated with consultants on an international scale, participating in weekly Skype meetings to collaborate and… Show more • Created and executed content development for thought leadership on TRG website and throughout all social media platforms (Hootsuite, Commun.it, LinkedIn, Twitter, ScoopIt) • Executed Google Ad Words & SEO campaigns and monitored analytics for improvement• Maintained and monitored the TRG website, adding new/reviewing current content to ensure all was up to date• Communicated with consultants on an international scale, participating in weekly Skype meetings to collaborate and discuss upcoming projects and marketing communications needed• Identified potential events for company participation, keeping track of upcoming business & networking opportunities aligned with company objectives Show less

Markham, Ontario

• Worked under both the Centre Director of GTA and National Director of Marketing, coordinating meeting agendas and schedules across the National corporation, preparing summaries and administrative documents. • Daily reconciliation and preparation of account documents including national website, corporate billing and sales, quarterly budgets and account scheduling.• Assisted with preparing creative artwork for print ads, brochures, campaign strategies and multimedia content (photography… Show more • Worked under both the Centre Director of GTA and National Director of Marketing, coordinating meeting agendas and schedules across the National corporation, preparing summaries and administrative documents. • Daily reconciliation and preparation of account documents including national website, corporate billing and sales, quarterly budgets and account scheduling.• Assisted with preparing creative artwork for print ads, brochures, campaign strategies and multimedia content (photography and videography). • Assisted with calling and handling corporate sales, following up with client accounts and scheduling bookings/cancellations. Show less

Markham, Ontario

• Handled 30-40 calls a day regarding inquires, accounts and customer service. • Coordinated with administration in contact centres across Canada to ensure our service was compliant with provincial regulations while ensuring we maintained a high standard of customer service. • Maintained relationships with existing customers, certifying their experience by creating open communication that eliminates problematic situations through delivering exactly what is expected

Scarborough, Ontario

• Worked as a team to achieve store goals of $25,000 - $50,000 of merchandise sales per day.• Provided a high level of customer service by interacting with customers to meet demands, but additionally to upsell product promotion and increase sales. • Utilized organization and time-management skills on cash, on average handling 80-100 customers a day, consistently received positive feedback regarding speed of service and quality of work from management. • Worked with… Show more • Worked as a team to achieve store goals of $25,000 - $50,000 of merchandise sales per day.• Provided a high level of customer service by interacting with customers to meet demands, but additionally to upsell product promotion and increase sales. • Utilized organization and time-management skills on cash, on average handling 80-100 customers a day, consistently received positive feedback regarding speed of service and quality of work from management. • Worked with Merchandising team to construct store configuration and advertising, depicting best promotional locations for products and customer interaction. • Worked on Shipment team and overnight shifts to unload new product, refresh stock and organize store. Show less

Scarborough, Ontario

• Daily reconciliation of leasing receivables, ensuring documentation is correct and sent out approval.• Organized inventory databases for products for companies Nationally.• Assisted in recognizing product issues and supported teamwork in setting up new policies. • Maintained relationships with all departments and assisted other co-workers alongside their projects if needed.

Bachelor Of Arts (B.A.) Honours

Post-Graduate Certificate